Samoa Bano Sanchez Email & Phone Number

Los Angeles, California, United States

Responsible for the conception, planning and deployment of several parallel projects, for internal use.• Plan, development, training and deployment of first Global CRM in the company. The internal development was made using PowerApps and Power Automate, working along with other teams to integrate it into other operational systems.• Coordination of requests between users and developer, QA test and deployment of Global Forecasting tool for all financial teams. • Management of cybersecurity company training, complying with industry standard protocols.

Estados Unidos

Responsible for the marketing management of loyalty program, CRM communications, leveraging data for measuring marketing success across traditional and digital channels and identifying opportunities.• Manage with multiple large datasets, using data queries to formulate business insights for leadership team.• Assess the success of marketing initiatives and loyalty programs by measuring customer visits frequency and average spend per visit.• Manage all CRM communications to loyalty and customer database.• Create and deploy marketing campaigns for the loyalty program, for existing locations and new cinemas. Resulting in growth of 350% of the loyalty database in 2 years.• Developed loyalty base customer segmentation, identifying profitable business lines and opportunities

Chile

Chile

Ingeniero Civil Industrial

Marketing Management And Strategy Program Certificate, Marketing

Diploma En Gestión Servicios Financieros, Finance And Financial Management Services

Course, Market Research

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines.