Sam Olmstead Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• Facilitated sales growth through enterprise-level SEO project management for businesses ranging between 10 million to 1+ billion in revenue. I consistently grew contract values by 2-3x as clients saw real ROI and at.
• Leads advanced technical SEO implementation, designing and activating sophisticated SEO strategies that include inclusive measures such as
• Voice Search and Mobile SEO optimization.
• Triages SEO crisis as needed including addressing Google algorithm updates, website technical issue flags, negative SEO attacks, content issues, and domain reputation management.
• Manages accounts, junior talent, and team success including overseeing writing, design, development, paid media, and strategy.
• Delivers attribution of hundreds of conversions for high-value products and services representing millions of dollars of net new revenue across the clientele base.

Greater Minneapolis-St. Paul Area

• Provided end-to-end, comprehensive digital marketing services focusing on driving traffic and ranking in organic search for numerous clients.
• Guided entire website SEO development, working collaboratively with the website development team.
• Developed actionable B2B/B2C SEO marketing plans for numerous clients that deliver KPIs.
• Optimized results by training marketing specialists in keyword research, search intent, keyword grouping and organization, and competitor analysis.
• Guided and implemented technical and local SEO efforts throughout website build process
• Effectively managed dozens of projects on tight deadlines with diverse teams

Greater Minneapolis-St. Paul Area

• Pioneered six-figure budget digital marketing initiatives, generating the company's first-ever sales-qualified lead generation program (all business development was referred from Wells Fargo prior to acquisition), and.
• Spearheaded strategic digital marketing initiatives with 6-figure budgets, expanding the brand and generating the company's first sales-qualified lead generation program.
• Developed data-driven marketing strategies from the ground up, defining clear personas and content pillars, and leveraging keyword research to reach aligned demographics.
• Aligned marketing and sales efforts by implementing CRM systems, training, procedural development, and precise reporting to streamline and monitor marketing projects.
• Leveraged analytics to establish guidelines for initiatives from sales to internal communications.
• Monitored and optimized SEO program through routine data analysis, using tools such as Google Analytics, HootSuite, PowerBI, SEMRush, MOZ, SimiliarWeb, and more.

• Closely collaborated with eCommerce Director on all aspects of digital marketing initiatives including email, content, public relations, paid, and Search Engine Optimization. Liaised with creative, software, and.
• Developed and implemented eCommerce SEO strategies by leveraging data mining and performance reports.
• Increased organic traffic by over 10% and increased leads by over 30% year-over-year through activating insights gained by reconciling Google Analytics analysis with marketing execution.
• Orchestrated trigger emails and initiated workflows to stabilize and standardize email marketing efforts.
• Increased email open rates from 15 to 30% and Click Through Rates from 3% to 8%.
• Built and set up pop-ups and forms to increase conversion rates and decrease bounce rates.

Greater Minneapolis-St. Paul Area

• Provided full-scale account and marketing project management for over 10 business ventures, coordinating omni-channel marketing programs to build brand awareness and drive MQLs.
• Utilized comprehensive reporting and analysis for each, unique company to develop strategies for campaigns, content, linking, and advertising.
• Compiled data and developed KPI reports monthly for clients. Collaborated with internal and external teams to ensure marketing and SEO optimization.
• Improved user interface/experience efforts that increased conversion rates.
• Created and designed a Facebook account that garnered over 10k likes and thousands of site visitors in less than 6 months.
• Generated over $500k in in-house sales through marketing initiatives in under a year.