Samona Tripathi Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurgaon, India

Social Command Centre: Managed online reputation of HP via real time engagement with the social community across all category.Highlight: Pulled down the response time from 3 days to 4.5 hours and get 100% queries addressed.360 degree digital and social media campaign management:• Built 360 degree digital and social media campaigns backed by media audience behavior and insights.• Drove content funnels of HP’s social channels via monthly content calendars for each business.

Gurgaon, India

• Leading the brand, product and consumer journey of Print Supplies• Own the score card matrix and brand health• Develop and deliver communication plan, media strategy and ROI parameters for respective campaign objectives • Drive marketing relationships with category, sales, operations, finance and key partners like Amazon, Flipkart & SavexProject head of Print consumption platform that changed user behavior to print at home: • Conceptualized Print Learn Center –… Show more • Leading the brand, product and consumer journey of Print Supplies• Own the score card matrix and brand health• Develop and deliver communication plan, media strategy and ROI parameters for respective campaign objectives • Drive marketing relationships with category, sales, operations, finance and key partners like Amazon, Flipkart & SavexProject head of Print consumption platform that changed user behavior to print at home: • Conceptualized Print Learn Center – scientifically designed repository of learning content for parents to drive print relevance and consumption at home.• Drove partnerships with country’s biggest platforms of payment- PayTM, and platform for e-com- Amazon to target parents and distribute content Highlights: • Drove 100k+ subscription in 60 days.• Created attribution models across various consumer segments to get ROI on every media dollar spent.• Awarded with Rockstar of the quarter, Superstar of the quarter and the best team for driving content platforms Show less

Gurgaon, India

• Lead the media business of Huawei Mobiles, Havells, Crabtree, Standard Electrical and Lloyd. • Key highlights include conceptualizing the launch strategy of Huawei Flagship device, developing the GTM strategy working with the marketing team for Svarochi smart home solutions, and developing the new age media approach for Campus shoes.

Gurgaon, India

Blippar is the first image-recognition phone app aimed at bringing to life real-world products, newspapers, magazines, and posters with exciting augmented reality experiences and instantaneous content.• Key accounts managed: Hero Moto Corp, Boost (GSK), Nestle, The Beer Café, HCL Technologies, Accenture, Perfetti Van Melle• Developed business and managed brand partnerships in Automobile, FMCG, QSR and Tech verticals.• Created marketing promotion plans for the launch campaigns to… Show more Blippar is the first image-recognition phone app aimed at bringing to life real-world products, newspapers, magazines, and posters with exciting augmented reality experiences and instantaneous content.• Key accounts managed: Hero Moto Corp, Boost (GSK), Nestle, The Beer Café, HCL Technologies, Accenture, Perfetti Van Melle• Developed business and managed brand partnerships in Automobile, FMCG, QSR and Tech verticals.• Created marketing promotion plans for the launch campaigns to get maximum eyeballs Show less

--Actively involved in conceptualizing, developing and executing brand repositioning initiatives for Spring Summer 2014 - 'Where life meets style' campaign thereby generating & sustaining traffic/demand through Online & Offline activities. --Partnered the social and digital agency in conceptualizing various footwear sub-brands like Ballerina, Power, Bata, Footin, HushPuppies etc. with the aim of building reach and awareness across the country.--Effectively managed Marketing & Promotion… Show more --Actively involved in conceptualizing, developing and executing brand repositioning initiatives for Spring Summer 2014 - 'Where life meets style' campaign thereby generating & sustaining traffic/demand through Online & Offline activities. --Partnered the social and digital agency in conceptualizing various footwear sub-brands like Ballerina, Power, Bata, Footin, HushPuppies etc. with the aim of building reach and awareness across the country.--Effectively managed Marketing & Promotion activities in Print, Outdoor and Online. Show less

Gurgaon

Headed Client Servicing team and managed social and creative duties of the accounts - Microsoft Internet Explorer, Windows Phone, Xbox 360, GlaxoSmithKline (GSK), Pizza Hut, LG Electronics India Ltd., Bacardi, Yahoo!, Vodafone Foundation- Red Rickshaw Revolution and Rotary International.

-- Created digital communication strategies basis Client’s objectives.-- Handled Owned, Paid and Earned Media of 100+ SMB accounts.-- Created marketing proposals for sales pitch to big ticket clientsKey Achievements-- Awarded as Best Employee of the month - April 2011-- Awarded as Best Employee of the month - November 2010-- Achieved more than 100% of renewal targets multiple times

-- Conceptualized and implemented plans for Usage Stimulation through Top ups.-- Worked in a pilot project of Upgradation of Customers by providing the most appropriate subscription package to meet their entertainment needs.Key Achievements-- 166% increase in Top Up sales in 1st month & 88% of target achievement in 2nd month-- Upgradation of 29% customers within 12 days of the execution of Pilot Project-- Received Appreciation for promotional campaign to achieve… Show more -- Conceptualized and implemented plans for Usage Stimulation through Top ups.-- Worked in a pilot project of Upgradation of Customers by providing the most appropriate subscription package to meet their entertainment needs.Key Achievements-- 166% increase in Top Up sales in 1st month & 88% of target achievement in 2nd month-- Upgradation of 29% customers within 12 days of the execution of Pilot Project-- Received Appreciation for promotional campaign to achieve targeted subscription of Game Top Up by VP Marketing-- Received Appreciation for achievement of targets from Head Usage Development & Retention Show less

Marketing & Finance

Marketing Management & Retail Business, Marketing Management And Retail Business