─ Development of digital transformation roadmap based on consumer journey and 360-experience─ Planning of the vision while managing the consumer centric culture development across multidisciplinary team─ Seamless integration of marketing systems, as multichannel retail customer experience, (retail, e-commerce and direct sales), and digital and social brand experience and interaction, CRM and loyalty, and ownership solutions─ Full responsibility in defining brand architecture and all marketing tools throughout the region─ Strategic direction to the organizational culture to be purpose driven aimed for corporate social responsibility and sustainability─ Key contribution of inputs during the merger and acquisition process ─ Significant increase of market share in the region by spearheading overall strategic development and brand recognition of Electrolux, Frigidaire, Fensa, Gafa, and Madensa in Latin America─ Conceptualization of a social media strategy in the region ─ Coordination with the Sales Team in overseeing the Brazilian e-commerce project, which involved management of direct sales to consumer ─ Launch of the new communication channel with consumers by uploading a storytelling videos in Social media ─ Supervision of the flagship store opening in Chile, Costa Rica, and Peru─ Efficient creation of a new marketing budget pattern, for the digital part─ Formulation of a unique digital campaign for the region by creating desirability, one concept in three languages encompassing segmentation research results─ Acquisition of favorable tonality through communication engagement and influencers strategy─ Attainment of the Electrolux Digital Awards in 2014 and 2016 for attaining the best case in the market worldwide, social media, and storytelling

─ Creation of remarkable consumer journey experience by driving brand awareness for Electrolux─ Full responsibility as leader of public relations, in charge of developing brand positioning strategy for internal and external communication measured by stakeholders, customers, and employees─ Active involvement on business and generation plan, budget, performance targets and KPI’s definition─ Imparting of key insights during commercial launch strategy development─ Administration of consumer research initiatives by determining new business opportunities and ownership solutions to reach financial goals ─ Integral role as leader in Brazil, in charge of handling the Electrolux brand preference by consumers─ Introduction of the first Electrolux flagship store in the world that generated strong interaction with class A consumers by facilitating events and activities with opinion makers to promote the brand─ Completion of the Change Management Project for Brazil that provided necessary support to effectively deal with and manage─ Positioning of the Electrolux as the most desirable brand in the point of sales and internet as selected by retailers based on research on 25 major retailers in the country─ Significant increase in market share by high-end market participation within the segment against several competitors, thus positioning the brand as leader in major appliances in Brazil

─ Implementation of worldwide trade strategy which involved identification of needs and ways for implementation focused on best-in-class point of sales─ Key inputs in developing commercial strategy for various distribution channels─ Efficient handling of all aspects of above the line (ATL) and below the line (BTL) branding; trade marketing, press, web and social media; market and retailer relations, and sales cost control for Casa Electrolux in São Paulo, along with launch of consumers and retailer events─ Modification and execution of all trade marketing concepts, from selling in to selling out─ Demonstration of skills in conducting consumer segmentation study with key insights of woman profile as well as developing a new brand guideline standard which adapted and implemented worldwide─ Delivery of brand awareness and attainment through the launch of innovative products─ Achievement of 100% increase in brand power and 85% increase in brand recognition of Electrolux products─ Recipient of various Electrolux Brand awards in 2001, 2003, 2005, and 2010 for having the best market case in the year─ Execution of a mobility system that provided online access to 500 promoters in point of sales and simplified the identification of product stock out─ Attainment of floor space in POS, brand most significant presence in retailers