Sam Ouellette Email & Phone Number

Austin, Tx, Us

• Led dynamic Marketing team through successful company rebrand, transforming trade show materials, website content, and collateral for strategic marketing initiatives and enhanced brand visibility.• Executed data-driven marketing and innovation strategy, leveraging customer insights for informed decision-making by the CEO.• Formulated SEO-focused content strategy, executing ROI-driven marketing plan across digital, print, social media, and trade show channels.• Translated strategic initiatives into actionable plans, guiding social media content creation, collaborating with Sales at trade shows, and securing partnerships.• Secured product distribution and strategic partnerships with the leading ancillary equipment distributors in the cannabis industry.• Strategically expanded social media presence, achieving a 1,200% increase in engagement and 300% growth in social following, driving a 100%+ increase in leads.

• Led data-driven market analysis in Cannabis Drying & Curing channels, evaluating customers, competitors, and market trends.• Orchestrated a comprehensive "4P & S" strategy, defining competitive advantages in product features, pricing, promotion, distribution, and services.• Translated high-level strategies into detailed implementation plans, actively contributing to social media, trade shows, distributor acquisition, and key influencer relationships.• Established R&D partnership(s), serving as a testing ground for product development and a source of impactful marketing content.• Applied agile methodologies, customer feedback analysis, and design thinking principles to drive continuous product improvements.• Achieved a 15% increase in company margins by optimizing COGS, securing key suppliers, and negotiating OEM special pricing during a pandemic-driven inflationary period.

• Mentored CEO, providing executive coaching, fundraising support, and strategic guidance for CPG launch in a competitive market.• Utilized vast cannabis and hemp network (3,000+ dispensaries, 1200+ producers/retailers) to secure the company's first major national distribution deal.• Led supply chain and product formulation, ensuring GMP compliance and extending partnership equity for integrity maintenance.• Coached CEO through product launch, e-commerce, and retail expansion, fostering key wholesale relationships.• Provided expert consultation on transparent product storytelling, maximizing customer value in a highly competitive market.• Passionate advocate for product benefits and company mission, driving differentiation in the CBD consumer product space.• Notable Achievements: Product featured as the Exclusive CBD product placement in the 2021 Oscars Gift Bag; Media coverage in NY Times, Forbes, Vogue, GQ, Yahoo Finance, NBC, ABC, CBS, Newsweek, InStyle, and more.

• Conducted due diligence for private equity investors, specializing in the cannabis and hemp industries.• Thoroughly vetted businesses, analyzed market opportunities, and cultivated joint ventures using qualitative and quantitative methods.• Conducted business compliance and structure analysis, financial model reviews, SWOT analysis, exit-strategy overviews, and market, team, and product risk assessments.• Led comprehensive market analysis on cannabis payment processing, compiling data from 3000+ retailers to evaluate current payment systems, fees, and adoption readiness, informing investment decisions for a major payment processing provider.

• Formed the company as a 3-member partnership around a piece of technological hemp manufacturing processing IP that was found while running due diligence for wealthy investors within a collective private equity network.• Conducted industry surveys/analysis, IP strategy analysis, patent submission reviews, investment seeking and preparation, as well as providing leadership in all aspects of company operations.• Built and directed a team of contributors including IP attorneys, contract attorneys, IP strategists, SEC attorneys, CPAs, and industry experts, in the efforts to acquire the US IP rights to an industry breakthrough technology.• Strategically built out the supply chain by identifying, evaluating, and activating qualified farm partners as well as sales channels for various industrial hemp product derivative markets.

Denver, Co, Us

• Versatile role in a fast-paced, $100M+ company, managing end-to-end product development and sourcing for millions in merchandise.• Strategically directed Distribution Warehouse operations for efficient inventory distribution to 20+ retail locations, driving streamlined processes and collaboration.• Conducted root cause analysis for change management, collaborating with fulfillment partners for process improvements.• Managed product purchases and optimized inventory levels during departmental structure changes for high-volume operations.• Led key supplier account management as a Senior Buyer in the cannabis industry, negotiating pricing and cultivating strong vendor relationships.• Executed Distribution Center ordering and delivery schedules, proactively communicating with vendors to ensure timely deliveries.• Demonstrated effective team leadership, cross-functional collaboration, and strategic planning for continuous improvement.• Applied expertise in cannabis industry specific as well as other software systems and Microsoft Excel for data analytics and forecasting including but not limited to; Metrc, MJ Freeway, BDS, FlowHub, Tableau, NAV, COVA, and New Frontier.

Irving, Texas, Us

I supported a number of Fortune 500 clients for the retail team, on the account management side, by providing marketing analysis through interpretation of data and statistical modeling. We brought solutions to our clients' challenges by helping them effectively bond their customers to their brand through Epsilon's suite of analytic solutions.

I began working at HMSHost during my junior year of high school and continued to work there in varying positions throughout my summers in college. My duties entailed day-to-day operations including cash auditing, tracking sales averages and developing reports, training new employees, and tracking inventory. Oversaw service of 1800+ customers, totaling on average $16,000 in sales, on a daily basis.

Bsba In Management (Entrepreneurship), Marketing

Study Abroad Certificate, International Business, Economics

High School Diploma, Music, Spanish