Sam Oxley Email & Phone Number

St Albans, England, United Kingdom

Leeds, England, United Kingdom

In this job, I was responsible for leading a team of seven client services and media buying specialists to grow brand awareness and increase sales. I was accountable for managing all Public Sector Government clients, including councils, universities, non-profits, and specialized government organisations I was instrumental in monitoring all available media outlets, both on-line and off along with digital media networks to deliver most effective brand, media, and digital solutions.Some of my key accomplishments for this job are here.• Outperformed as team manager by leading a high-performing and motivated team.• Delivered first-to-market media solutions for Government clients and customized media collaborations.• Steered successful Electoral Commission campaign for spot General Election.• Instructed and guided key clients by developing and acquiring solid knowledge in Google analytics.

Spalding, England, United Kingdom

In this job, I was in charge of supervising two large processed produce areas, driving commercial, creative, and product marketing for all commercial and NPD teams and promoting growth/development of three major retailers' ranges. I was driven at coordinating all Stir Fry project completion plans/procedures from conception to range delivery of in-store in Jan 2016. I demonstrated excellent administrative services for total of £50M in budget management.Some of my key realizations for this job are here.● Planned and organized new Coop, Tesco, and M&S ranges to increase sales and generate revenues.● Modified brand marketing practices by analysing and implementing successful marketing approaches.

Manchester, England, United Kingdom

In this job, I oversaw entire execution plans/ processes for a £1.5M full-scale national brand campaign, including TV, radio, PR, social media, cross-cooperative group advertising, internal communication, and whole marketing with p/a: £6 budget. I managed overall activities of P&L while executing £1.5M ATE PR plan. I navigated strategic communication with all group channels, including food, pharmacy, funeral services, banking, and other regional cooperatives.Some of my key successes in this role are here.● Introduced 3M-era customer direct response campaign through email and direct mail, launched in April 2014.● Initiated successful TV campaign for Coop Legal by collaborating with cross-functional teams.

Leeds, England, United Kingdom

In this job, I spearheaded overall commercial marketing initiatives of Symington's five snack brands particularly focusing on two flagship brands, Ainsley Harriott (T/O £33M) and Mug Shot (T/O £26M). I supported total financial and Profit & loss management along with development of strategic brand which required about £1.6M per year for marketing. I drove outstanding management services with primary focus on delivering 5 NPD lines to market, with additional T/O of £4M anticipated.Some of my major victories in this job are here.● Saved costs while maintaining brand values and recognition in competitive marketplace.● Improved sales and marketing practices by employing excellent sales/marketing management strategies.

London, England, United Kingdom

* Heading up the commercial marketing operation for SSP’s 5 retail brands. Team of 5.* Full P&L, brand standards, commercial and strategic planning responsibility for 50 units - £45M T/O. Delivered circa 5% LFL sales growth for 2012, whilst maintaining POR at a high level. Total Marketing Budget p/a: £1.5M* Delivered Full Re-launch of Whistlestop brand - project started July 2011. Encompassing: * Range enhancement – removed non relevant lines and added 500 lines of NPD. Addition of new customer focussed categories including hot food & coffee, healthier snacking & indulgent snacking.* Successful Introduction of Quality from Small Producers range – A unique project winning much industry praise. Achieved 2% of sales mix with no dilution of margin in under 1 year.* Creation of a new Whistlestop Concept at Waterloo (Opened Dec 2012.) This included revised store layout; focus on speed-of-service; day-parting the store to offer breakfast, lunch & dinner on the go; being the destination for on-the-move drinks. Worked with Twelve to deliver a “best-in-market” travellised convenience solution that is modern and delivers a great offer to both our customers and our client. Delivering this in a small and “micro” store space.* Delivered full and comprehensive internal and external comms package.

Scunthorpe, England, United Kingdom

* Branding: Development of a full and consistent Nisa Local brand. * Commercial Marketing – gaining strategic incremental supplier support of over £300K in the first 6 months.* Through-the-line Marketing: Management and full strategic control of instore additional services – training & development; instore radio; POS and display; market research and mystery shopper; trade show stand planning and implementation – a full working shop within the Nisa Annual Conference.* Above-the-Line Marketing: Project manager of Nisa’s first TV campaign - £1.3M (3 week campaign). * Total Marketing Budget p/a: £4M.* Managed a project team including 3 senior executives; 8 strong management committee and external stakeholders – including 3 collaborative agencies. Commenced March 2010 from agency appointment; through creative agreement; production and media buying and to reporting on ROI. Feedback on the campaign – both creatively and ROI was excellent, with Nisa re-running during 2012.

London, England, United Kingdom

Scunthorpe, England, United Kingdom

Barton Upon Humber, England, United Kingdom

Ba(Hons), Business Studies

Education record

5 A-Levels Grade A-C 9 GCSEs Grade A-C