> Reviewed the SEO, Email marketing and ABM activities performed by the internal marketing teams and analyze digital marketing metrics across web platforms and email, bringing insights into data and ideas to increase engagement Partnered with third party marketing organizations to know the companies visiting our website and designed highly targeted email campaigns for nurturing new and existing customers.> Support our digital marketing team and assist with market/Keyword research, social media campaigns, advertisements social media campaigns, advertisements, SEO/SEM, organic posts.> Make required changes to our website regularly to keep it up to date.> Work with our ad agency and internal digital team.> Ensure that marketing and communications efforts adhere to agreed timelines and managing expectations of Organization.> Developed KPIs and OKRs for digital marketing as a part of a broader marketing strategy Identified new sources for lead generation & executed multi-channel campaigns.> Charted content strategy using key metrics such as Social media buzz, page views, conversion ratios & relevant keyword traffic/volume, improving organic traffic by 65%.

Identified the companies visiting our website with the help of HubSpot and third party marketing tools and designed highly targeted email campaigns for nurturing new and existing customers. Regularly tested search engine ad copies, bidding strategies and dynamic keywords for SEM campaigns and analyzed the effectiveness of ad copies through click through data. Integrated HotJar with the website to understand user behavior with mouse tracking & heat map data. Analyze HotJar data and behavior flow reports from Google to increase webpage engagement and conversions on lead gen forms. Analyzed the LinkedIn ad spendings using KPIs such as CPC, CTR, CPA, ROAS and leveraged the maximum conversions from the campaigns. Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Generated awareness and increased participation for events including webinars, special events and trade show participation.

Used Google Search results and Search Console to monitor organic search results. Analyzed the results and optimized content and metadata of 150+ webpages to retain top positions in Google search results. Used tools such as SpyFu, Ahrefs, SEMrush for competitor keyword research and implemented my learnings and white hat techniques for SEO friendly content development and optimization. Developed marketing campaigns focused on lead generation; develop KPIs to evaluate effectiveness of generated Marketing Qualified Leads (MQLs); monitored and adjusted to improve as needed. Wrote engaging email copies for various marketing events and utilized Mailchimp email builder, HTML and CSS to create responsive email templates. Integrate landing pages and forms built using GetResponse for lead generation and prospect nurturing. Developed and targeted regular, strategic outbound email campaign to qualified, intended audiences. Researched and analyzed overall performance of the site and consumer behavior using Google Analytics’ behavior flows to offer insights never seen before and boosted the company's performance. Managed and enhanced company website using WordPress; worked with design teams and marketing executives to continuously improve user experience. Managed all website content, including branding/messaging/design and positioning.