BMEG is an integrated media and creative agency that combines critical thinking and imagination to develop and grow businesses at scale. We are the perfect partner for an SME with a larger-than-life vision, a start-up wanting to stir things up, or a legacy enterprise ready for transformation.The agency brings in unparalleled expertise in terms of Technology and People to solve complex challenges, bring in better ROI for the marketing investments and drive successful business outcomes for our clients.The agency is a vertical of the $5B valued VerSe Innovation, which owns news & content aggregator platform #DailyHunt and short video app #Josh. The group is backed by investors like Google, Microsoft, and others. www.verse.in

As Head of Marketing, my role is responsible for building the brand and driving demand generation through organic channels, digital marketing, events, PR and analyst & influencer engagement.

Responsible for Marketing Communication for Dalmia Cement's South & West business. Led brand strategy, product marketing, ALT -strategy, planning & execution, market and consumer research, trade marketing, BTL & activation, Stakeholders' events. Managed agency relationships, including creative, media, research and event agenciesSuccessfully launched the Dalmia Ultra Cement brand in Maharashtra, North Karnataka, and Goa, as well as the Dalmia DSP Cement brand in Tamil Nadu and Kerala, through comprehensive product launch events and marketing initiatives.

The position led the Marketing for various consumer brands of Suguna Foods. My role was responsible for developing & implementing marketing strategies to achieve Market share, Brand revenue, & profitability objectives. Key responsibilities included developing communication strategies, ATL/media planning, new product development (NPD), BTL activities and activations, and conducting market research to develop and leverage consumer insights. Additionally, monitored the implementation of marketing initiatives to ensure effectiveness and alignment with business goals.

The mission of GMCI is to lead the transformation of Vestas from a product-oriented to a customer-focused organization via various customer centric initiatives such as customer engagements, driving customer excellence programs, Internal and external Comms, business intelligence to facilitate informed decision making, business development from new segments.My role is responsible for the brand reputation, customer engagement initiatives, marketing strategy -plan & budget for the region, product marketing & campaigns, customer and stakeholder event-strategy, design and execution, product launches, Public Relations - media and all external communication, Internal communications, Employer branding, among others.

The position was responsible for all communication and branding needs of Vestas India, to engage the internal and external stakeholders to position Vestas as the global leader in India. Lead Taught Leadership positioning initiatives including public relations - spokesperson and corporate profiling, enabling positive media advocacy for the sector, positioning key messages of Vestas in media and at various forums, Mass media strategy and brand communication plan execution across various mediums, among other. Was also responsible for events plan & execution, internal communication, employer branding and communication support to all functions of the organisation

Responsible for Client Management and Agency Revenue. Task involves Account planning, brand strategies & plans, consumer and market research, coordination with internal creative and media teams among others. Worked on brand communication TVCs, brand re-positioning projects, new product development, product launches and consumer promotional projects. Managed brands from FMCG, Retail, Financial & Media industry.FMCG - Margo soap , Chek Detergent ( Henkel India -Laundry & Home Care, Beauty Care)Financial - Sundaram Home FinanceRetail - FoodWorld & Spencer’s Hypermarket (Giant hypermarket)Media - The Hindu BusinessLineConfectionery - Parry Confectionery