Empowering professionals and institutions with data literacy & ethical practices.I'm passionate about unlocking the power of data for positive change in Sri Lanka. As Country Head for the Institute of Analytics (IoA) Sri Lanka Chapter, I lead initiatives to:Boost Brand Awareness:- B2B: Collaborating with universities, higher education institutions, and colleges to endorse their programs and build a data-driven future.- B2C: Engaging professionals, undergraduates, postgraduates, and graduates, showcasing the value of IoA membership for career advancement.Expand Our Reach:- Strategic Marketing: Implementing targeted campaigns to amplify brand presence and attract diverse audiences.- Community Building: Fostering a vibrant data community through events, workshops, and knowledge sharing.Why Join IoA?- Gain essential data skills & knowledge through globally recognised certifications.- Connect with a network of industry leaders and peers.- Champion ethical data practices and drive data-driven decision-making.Let's connect! I'm eager to discuss how IoA can empower your data journey.

Co-Founder at Good Grooming Global | Empowering IndividualsWelcome to my world of limitless possibilities! I am the , Co-Founder of Good Grooming Global, a pioneering force behind redefining success through meticulously curated events, transformative workshops, and empowering trainings. Our purpose is clear: to inspire, guide, and propel individuals towards their fullest potential, creating a global ripple effect of personal and professional excellence.Our Exclusive Services:- World-Class Events: Orchestrating immersive and unforgettable experiences that blend innovation, artistry, and meaningful connections.- Transformational Workshops: Equipping participants with the tools to embrace their authenticity, amplify charisma, and radiate confidence.- Personality Empowerment: Unveiling the power within each individual, enabling them to lead with influence and impact.- Career Development: Navigating the path to success with strategic insights, skill enhancement, and unwavering self-belief.- Global Impact: Empowering a diverse community of changemakers, fostering collaboration and understanding across borders.Join us in this exhilarating journey of growth, where we not only shape careers but also nurture the essence of humanity. Let's ignite aspirations, celebrate uniqueness, and cultivate a world where every interaction becomes a catalyst for positive change.📞 Let's Connect: +94771848250#CoFounderSpotlight #EmpowermentMatters #GlobalInnovation #UnleashYourPotential #TransformativeJourney #ElevateSuccess

We provide a comprehensive suite of services to help your business thrive in the online realm. - Strategic Digital Planning: We kickstart your digital journey with a tailored strategy that aligns with your unique business goals. Our experts craft a roadmap to success, ensuring that every step is deliberate and purposeful.- Search Engine Optimization (SEO): Boost your online visibility and outrank your competitors with our SEO services. We employ the latest techniques to improve your website's organic search rankings and drive quality traffic.- Content Marketing: Engage and captivate your audience with compelling content. Our creative team produces informative, relevant, and shareable content to establish your brand as an authority in your niche.- Social Media Management: We take your social media presence to the next level. Our skilled team manages your social profiles, curates engaging content, and builds an active community of followers.- Web Design and Development: A well-designed website is your digital storefront. We create visually appealing, user-friendly websites that leave a lasting impression and drive conversions.- Analytics and Reporting: We believe in data-driven decisions. Our in-depth analytics provide you with insights into your digital performance, helping you make informed choices for ongoing success.- E-commerce Solutions: For businesses looking to thrive in the online retail space, we offer tailored e-commerce strategies, from setting up online stores to optimizing conversions.- Consulting and Training: We empower you with knowledge. Our experts offer consulting and training sessions to ensure your team is well-equipped to navigate the digital landscape.- Public Relations (PR) Services: Enhance your brand's image and reputation with our PR services. We manage media relations, create impactful press releases, and help you maintain a positive public image.

- Promoting the ATHE brand and qualifications to prospective institutions in Sri Lanka , Maldives and South East Asia-Providing accurate and timely advice to prospective institutions and students in the Region.- Provide guidance and support for the prospective institutions in completing the Centre Recognition applications and guiding them through the Qualifications Development or Endorsement processes where applicable.Achievements:- Successfully initiating 4 ATHE Accredited Centers in Sri Lanka within 6 months

As a Personal Grooming and Wardrobe Practices Consultant:- Conducts workshops and seminars for groups and organizations, promoting the importance of self-presentation and confidence in personal and professional settings.- Expert Personal Grooming and Wardrobe Consultant with a passion for helping individuals enhance their personal image and confidence.- Offers personalized consultations to clients of all backgrounds, genders, and ages, tailoring advice to meet their unique needs and preferences.- Empowers clients to make informed decisions about grooming, skincare, hairstyling, and promoting self-expression and authenticity.- Provides valuable guidance on selecting appropriate attire for various occasions, from formal events to casual outings, ensuring clients make a lasting impression.- Offers tips and tricks for maintaining a well-organized wardrobe, maximizing clothing combinations, and creating a sustainable and stylish collection.- Helps clients understand color theory, body shape analysis, and dressing for their individual body types to accentuate their best features.- Collaborates with clients to identify their personal style and align it with their professional goals, creating a strong and cohesive image for career success.- Open to networking opportunities and collaborations with fashion industry professionals, photographers, and image consultants to expand expertise and offer a holistic approach to personal branding.

Visiting Lecturer on Soft Skills for Professional Development -B.A Hons DegreeFaculty of Humanities and Social Sciences.

I was the Very first Country Manager for both Universities that came with lot of responsibilities.The Main objective of my role was to create brand awareness about the quality of education at the University of Bolton (UK) & Northwood University (USA) Branch campus in the UAE. These efforts will support Bothe Universities to attract potential students from Sri Lanka , Maldives and South East Asia to start their Higher Education at the University of Bolton UK & Northwood University USA ( Branch Campus in the UAE) that will provide lucrative job opportunities worldwide.Responsibilities include:- Responsible of Strategizing and executing marketing and business promotion activities in the region by developing Business Partnerships with potential Educational Institutions. (Academic Centers, Agencies, Overseas Education Consultants) in Sri Lanka, Maldives , Philippines and other south Asian countries,- Promote WINC Online Campus and ATHE programs in the region.- Actively participate representing the University of Bolton and Northwood at open days, workshops, educational fairs etc. in all the districts in Sri Lanka- Maintaining positive brand presence in all social platforms using the modern technology, tools.- Monitoring the performances of the partners while providing continuous support to deliver results.Achievements:- Initiated social media Pages for both Universities to build brand awareness and generated 700+ leads in 5 Month.- Successfully signed MOUs with 12 overseas educational institutes / Freelancers in Sri Lanka , Maldives and Philippines within 6 Months - Recruited 8 Undergraduates for the first intake only by actively marketing for 4 months.- Expanding the brand image in Sri Lanka , Maldives through partners , digital platforms and promotions.

Introduction to Marketing and Consumer Behaviour - SQA (Scottish Qualification Authority)Modules :• Introduction | Marketing & Selling Concepts | Key Functions of Marketing Division• The Marketing Environment | Marketing Mix• Consumer Behaviour and Buying Process• Concept of Digital Marketing• Extra Learning – Practical Session ( FB , LinkedIn Advertising and Ads Manager Basics )• STP (Segmentation , Targeting and Positioning )• Branding (Importance ,Purpose and Brand Equity )• Different Forms of Promotional activities and Importance• Product Life Cycle & Pricing• Promotional and Marketing Channels (ATL/TTL/BTL)• Importance marketing channels and how companies select, motivate, and evaluate

Responsible for strategically developing and implementing marketing strategies - ATL (Above The Line), TTL (Through The Line) and BTL (Below The Line) in order to maintain the brand competitive advantage and achieve overall sales targets.Developing and Implementing Marketing Plans , Marketing Budget ( Monthly / Quarterly /Annually ) to support the brand building and to drive recruitments.Conducting marketing research and market analysis to understand the consumer needs from outside- in perspective, to identify potential opportunities and to prepare marketing strategies.Responsible for generating innovative ideas, while empowering the advertising team to break the traditional norms to position the brand at the top most level in the industry and in the mind of the consumer.Identifying and addressing advertising and design requirements, while handling the in-house designing team to manage the traditional media and digital media advertising platforms.Implementing and managing digital marketing campaigns (using Facebook , Instagram , LinkedIn , Google , Pinterest , Tok-tok ) to deliver digital brand objectives, drive customers to the brand and to create a vibrant , live digital presence.Monitoring day-to-day performance of digital campaigns; ensuring that campaign objectives are met.Working closely with Web development and SEO ( search Engine Optimizing )team to upgrade the SERP ( Search Engine Result Page) ranking of the institution.Organising and attending events such as exhibitions, conferences, workshops , seminars etc.Managing and maintaining a healthy relationship with external media agencies for media placement, media buying and Public RelationsConsulting / Organising outreach / CSR initiatives of ICBS to increase the Brand awareness and Brand trust among the community.Manage the marketing team and allocating work according to their capabilities and strengthsLeading, guiding, mentoring and developing the individuals in the Marketing team.

BA(Hons) International Business & Finance - Year 3 Set 1Subject : Strategic Management & Business Analysis1. Strategic Management Fundamentals: - The role and importance of strategic management. - The strategic management process. - Strategic planning and execution.2. Business Environment Analysis: - PESTEL analysis (Political, Economic, Sociocultural, Technological, Environmental, and Legal factors). - Industry analysis (Porter's Five Forces). - Competitive analysis and positioning.3. Strategic Analysis: - SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). - Value chain analysis.4. Business Models and Competitive Advantage: - Business models and value propositions. - Competitive advantage and differentiation. - Cost leadership and focus strategies.5. Corporate and Business-Level Strategies: - Corporate-level strategy (e.g., diversification, vertical integration). - Business-level strategy (e.g., differentiation, cost leadership, focus). - Strategic alliances and partnerships.6. Strategic Implementation: - Organizational structure and design. - Strategic control and performance measurement. - Change management and culture.7. Strategy Execution and Leadership: - Strategy execution and the Balanced Scorecard. - Leadership in strategic management. - Aligning people and resources with the strategy.8. International and Global Strategy: - Global expansion and international business. - Entry modes into international markets. - Global strategies and risk management.9. Innovation and Entrepreneurship: - Innovation in the context of strategic management. - Entrepreneurship and new venture development.10. Strategic Risk Management: - Risk assessment and mitigation. - Business continuity planning. - Ethical and social responsibility considerations.

Visiting lecturer for BA(Hons) International Business & Finance - University of the West of Scotland , YEAR 1 semester1Subject : Organisational Behaviour & Analysis1. Introduction to Organisational Behaviour: - Understanding the field of organizational behavior. - Historical development and key concepts.2. Individual Behavior: - Personality and individual differences. - Motivation and job satisfaction. - Perception and decision-making. - Learning and reinforcement.3. Group Behavior: - Formation and dynamics of groups. - Team development and effectiveness. - Leadership and influence. - Conflict and negotiation.4. Organizational Structure and Design: - Types of organizational structures. - Organizational culture. - Job design and work specialization. - Organizational change and development.5. Organizational Communication: - Communication models and channels. - Barriers to effective communication. - Non-verbal communication. - Interpersonal and organizational communication.6. Power and Politics: - Sources and types of power. - Political behavior in organizations. - Influence tactics. - Organizational politics and ethics.7. Decision-Making and Problem-Solving: - Models of decision-making. - Rational and bounded rational decision-making. - Group decision-making. - Creativity and innovation in organizations.8. Organizational Culture and Diversity: - Dimensions of organizational culture. - Managing diversity in the workplace. - Inclusion and equal opportunity.9. Organizational Change and Development: - Planned change and change management. - Resistance to change. - Organizational development interventions. - Organizational effectiveness and performance.10. Globalization and International Business: - Cultural diversity and international management. - Multinational corporations. - International business ethics.

BA(Hons) International Business & Finance University of the West of ScotlandYear 1 Sem 2 1. Introduction to Corporate Social Responsibility: - Definition and evolution of CSR. - The business case for CSR. - The role of business in society.2. CSR Theories and Frameworks: - Ethical theories and their application to CSR. - CSR models and frameworks (e.g., Carroll's CSR pyramid, ISO 26000). - Stakeholder theory and its relevance to CSR.3. Business Ethics: - Ethical decision-making in business. - Codes of ethics and conduct. - Ethical dilemmas and case studies.4. Environmental Responsibility: - Environmental sustainability and CSR. - Green business practices and strategies. - Environmental reporting and disclosure.5. Social Responsibility: - Social issues and CSR (e.g., diversity and inclusion, human rights). - Social impact assessment. - Philanthropy and community engagement.6. Economic Responsibility: - Economic aspects of CSR (e.g., fair trade, ethical investments). - Sustainable supply chain management. - Economic performance and CSR.7. CSR Reporting and Communication: - CSR reporting standards (e.g., Global Reporting Initiative - GRI). - Sustainability reporting and integrated reporting. - Communicating CSR to stakeholders.8. CSR in Global Business: - CSR in international and global contexts. - Multinational corporations and global CSR challenges. - Cross-cultural perspectives on CSR.9. Legal and Regulatory Framework: - Legal requirements and regulations related to CSR. - Corporate governance and CSR compliance. - Legal risks and liability.10. CSR Implementation and Strategy: - Developing a CSR strategy. - CSR implementation in organizations. - Measuring and evaluating CSR performance.

Duties and Responsibilities:1. Comprehensive Marketing Analysis: Conduct thorough assessments of the client's current marketing initiatives, including market positioning, competitive analysis, SWOT analysis, and performance evaluation. Identify strengths and weaknesses to develop data-driven recommendations.2. Strategic Planning: Create well-defined marketing strategies aligned with the client's overall business objectives. Develop long-term and short-term marketing plans, outlining actionable steps to achieve measurable results.3.Target Audience Identification: Identify and define the client's target audience segments through data analysis and customer profiling. 4.Brand Development and Positioning: Collaborate with clients to strengthen their brand identity and positioning in the market. 5.Digital Marketing Expertise: Utilize a wide range of digital marketing channels, including social media, content marketing, email marketing, SEO, and paid advertising, to enhance the client's online presence and drive traffic and conversions.6.Content Strategy:Devise content strategies that align with the client's brand voice and resonate with their target audience. Plan and create engaging, informative, and shareable content to boost brand visibility and authority.7.Campaign Creation and Execution:Develop and implement result-oriented marketing campaigns. Monitor campaign performance, analyze data, and make adjustments to optimize results.8. Measurement and Reporting:Define key performance indicators (KPIs) for each marketing initiative and regularly analyze and report on the campaign's performance. Provide insights and actionable recommendations for continuous improvement.10.Client Collaboration: Foster strong working relationships with clients, acting as a trusted advisor and marketing partner.11.Adherence to Ethical Standards:Uphold ethical marketing practices, respecting data privacy regulations and ensuring transparent communication with customers.

Designing, Developing and Conducting Training programs on Soft Skills (Leadership, Personality Development, Image Branding, Self Motivation etc.).Planning, Designing, Developing and Conducting Aviation Fundamental Programs for the school children and the youth ( One Day Awareness Field trips at SriLankan Airlines, Aviation Fundamental Programs, Workshops etc.).

Supporting the Inflight Services Manager with Inflight galley planning, and equipment loading planning Handling the catering procedures of special, VVIP, VIP flights Executing inflight services catering audits to maintain a proper exchange of catering equipment between overseas catering stations