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Sampath Kumar Murugesan is listed as Marketing Enthusiast experienced in Market Research, Retail & Digital Marketing at Brand Kare, a with 9 employees, based in Chennai, Tamil Nadu, India. AeroLeads shows a work email signal at brandkare.com and a matched LinkedIn profile for Sampath Kumar Murugesan.
Sampath Kumar Murugesan previously worked as Sr. Consultant at Brand Kare and Business Associate at Gutsgo Emarketing. Sampath Kumar Murugesan holds Doctor Of Philosophy - Phd, Marketing from Annamalai University.
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In this data-driven world, you need to engage with the right amount of marketing research before jumping into digital marketing. Digital Marketing and Market research are no more a rare combination. This combo is a recipe for a winning solution for those wanting to craft a message that elicits the right action from the customer.And I help organizations with both. Hello, my name is Sampathkumar, and I am a digital marketing & market research expert pursuing a doctorate in marketing research at Annamalai University, Tamil Nadu. My niche lies in creating a feasible research design, based on the problem statement that a company puts forth. I am a Management graduate in Marketing, and I currently work with Brand Kare as a partner, a company that offers comprehensive marketing solutions, such as brand consulting, market research, digital marketing, and FMCG distribution consulting.Market research and digital marketing, while a niche combination, have a symbiotic relationship. Through research, we devise a buyer persona to create the right message to convert the customers. And it is through digital marketing that we propagate this message. But how to optimally conduct market research and use it to optimize digital marketing is the question that I willingly answer in the guest lectures I give on the subject across a few colleges in Tamil Nadu. If you have questions regarding the subject or seek consultation services to level up your marketing efforts, feel free to contact me. I am always ready to help.
Listed skills include Market Research, Digital Marketing, Brand Management, Marketing, and 17 others.
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Chennai Area, India
What we do in BrandKare? 1. Market Research2. Branding, Brand Strategy and Analysis.3. Distribution Channel management4. Retail5. Business Plan & Sales Strategy development.6. Digital Martketing (DigiMarg) a. Undergone Advanced Program in Digital Marketing. b. Extending Digital Marketing services to the existing clients .
Chennai Area, India
- Marketing Lead for GutsGo Online Marketing Program (GOMP)- Marketing Lead for remote GutsGo Hands On Program eMarketing (rGHOPE)- Solution Architect for providing Online Marketing Solutions to Clients' Business Situations.- Evangelist of Online Marketing representing GutsGo eMarketing at Conferences and Events.
Chennai Area, India
• Reported to Products & Marketing services Manager.• Handled INR 3 crores of business in the domestic market by coordinating and providing extensive marketing support to the sales force.• Implementing the strategic plans devised by the top management for the domestic market.• To increase the Brand awareness in India equal to the sound brand equity the company enjoys in North America and Canada. • Devising new promotional offers and schemes for increasing the off take of the retailers.• Responsible for ground promotional activities such as free product displays at prospective boutiques, POP Displays, Brochures and Catalogues.• Sales Analysis and Sales forecasting exercises to be shared with the Production team for Production planning.• Monitoring, Supporting and improving the Distribution channel by working with the sales head.• Performance analysis of the retailers and improvise the retail network by coordinating with the sales force.• To increase the product line based on the market requirements by coordinating with the Engineering and Product design departments.• Effective planning and implementation of marketing activities with the allotted budget.• Periodic visit of the Dealers and distributors to analyze the market trend and report to the top management.• Backend marketing support for USA & Canada markets.
Coimbatore Area, India
• Being the department head, handled a business of INR 2 crores, 4500 sq.ft area and a total manpower of 12 employees.• Responsible for Achievement of Department Targets (Furniture & PUC). • Sale per Walk – In, Customer Conversion & Customer service. • Stock Turns per year & Inventory Shrinkage. • To improve Avg Bill value, Avg price point, Per sq.ft occupancy & returns. • Visual Merchandising, In store Events and Promotions.• Employee Training, Productivity & Retention. • No. of products per cash memo, Billing size, & Department Cashiering. • Promotion calendar & executing regular offers. • Stock Take, Coordination with warehouse & store logistics for inventory.• Supervision of Backend operations like Home Delivery, Assembling & Fitting.
Chennai Area, India
Primary: Retail Store Sales and Marketing functions: • Store traffic generation• Merchandising • Inventory monitoring • Customer relationship• Sales staff training and motivation• Media activities and other ground level promotions. Specific Milestone in brand management: Instrumental in promoting the concept of 5 year warranty in furniture trade.
Other employees you can reach at brandkare.com. View company contacts for 9 employees →
Shaji Raju
Colleague at Brand KareChennai, Tamil Nadu, India
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YK
Yamuna K
Colleague at Brand KareChennai, Tamil Nadu, India
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PR
Prakash R
Colleague at Brand KareTamil Nadu, India
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SH
Shahin H
Colleague at Brand KareChennai, Tamil Nadu, India
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Pavithra Ravi
Colleague at Brand KareChennai, Tamil Nadu, India
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SR
Sivaraman Raman
Colleague at Brand KareChengalpattu, Tamil Nadu, India
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Activities and Societies: Presented paper on "Role of Market Research in Sculping Entrepreneurship" in RMEPEGBE-2019 at Periyar University.
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Sampath Kumar Murugesan works for Brand Kare.
Sampath Kumar Murugesan is listed as Marketing Enthusiast experienced in Market Research, Retail & Digital Marketing at Brand Kare.
AeroLeads has found 1 work email signal at @brandkare.com for Sampath Kumar Murugesan at Brand Kare.
Sampath Kumar Murugesan is based in Chennai, Tamil Nadu, India while working with Brand Kare.
Sampath Kumar Murugesan has worked for Brand Kare, Gutsgo Emarketing, Magick Woods Limited, Pantaloon Retail India Ltd (Big Bazaar), and Jfa - Modfurn Group.
Sampath Kumar Murugesan's colleagues at Brand Kare include Shaji Raju, Yamuna K, Prakash R, Shahin H, and Pavithra Ravi.
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Sampath Kumar Murugesan holds Doctor Of Philosophy - Phd, Marketing from Annamalai University.
Sampath Kumar Murugesan is listed with skills including Market Research, Digital Marketing, Brand Management, Marketing, Marketing Strategy, Business Planning, Retail, and Team Management.
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