In this data-driven world, you need to engage with the right amount of marketing research before jumping into digital marketing. Digital Marketing and Market research are no more a rare combination. This combo is a recipe for a winning solution for those wanting to craft a message that elicits the right action from the customer.And I help organizations with both. Hello, my name is Sampathkumar, and I am a digital marketing & market research expert pursuing a doctorate in marketing research at Annamalai University, Tamil Nadu. My niche lies in creating a feasible research design, based on the problem statement that a company puts forth. I am a Management graduate in Marketing, and I currently work with Brand Kare as a partner, a company that offers comprehensive marketing solutions, such as brand consulting, market research, digital marketing, and FMCG distribution consulting.Market research and digital marketing, while a niche combination, have a symbiotic relationship. Through research, we devise a buyer persona to create the right message to convert the customers. And it is through digital marketing that we propagate this message. But how to optimally conduct market research and use it to optimize digital marketing is the question that I willingly answer in the guest lectures I give on the subject across a few colleges in Tamil Nadu. If you have questions regarding the subject or seek consultation services to level up your marketing efforts, feel free to contact me. I am always ready to help.