A highly driven and accomplished media measurement professional with over twenty years of experience across a diverse range of roles, both client-facing and operational. I have worked extensively with high-profile clients to create measurement frameworks and deliver actionable insights, as well as building experience in the mechanics of content acquisition, licensing, partnerships as well as analysis operations, workflow and quality control. I pride myself on being a dynamic and insightful leader, with a proven track record of utilising my experience, data-driven insights and best industry practices to optimise existing operations, maximise resources and deliver business transformation. My time in the industry has seen enormous change in the growth of information sources, from an initial base of newspapers and magazines and a handful of influential business and tech websites to the availability of billions of online sources and social media accounts. The sheer speed of information travel has meant that we live in an industry where the need for speed has never been greater in terms of receipt, dissection, insight derivation and reporting of media. Deliverables are required on a near real-time basis in the form of news summaries and dashboard data. It has been a thrill both to watch these developments and to actively participate in them, and from my viewpoint in both client services and operations departments I've seen so much hard work and technology go into both front end and back end systems to get us to where we are today. Predicting the future is often a fool's errand but with the growth in sophistication of machine learning and the amount of data points available along with the ability to mine them, it's clear we will be able to create links, view patterns and derive insights on a level previously unseen. I'm excited to see where we're going!
Listed skills include Report Writing, Media Analysis, Strategic Communications, Data Analysis, and 33 others.