Leading analytics globally for one of WPP's largest clients. Defining and activating measurement strategy across both B2B and Consumer audiences.

Define and rollout measurement frameworks across US and international markets for B2B clients.

Leading the analytics strategy for the B2B side (Small Business through to Large Enterprises) of a multinational technology company.

Led the measurement and analytics for Large Enterprise business unit of a multinational technology company.

Relocated from POSSIBLE London to New York to help develop Marketing Science offering and lead agency Analytics and Optimization engagement across clients. Clients include: TD Ameritrade and Purina.Responsibilities:• Leading Analytics and Optimization engagement• Managing, training and supporting web and optimization analysts• Developing monetization models for websites, mobile and social channels• Using above cited relative value models to inform analytics• Supporting creative production through insights • Implementation of processes and tools to help improve and gain efficiencies across the department

While employed in this position my primary role was the Digital Team Lead and Strategist as part of a multi-discipline analytics engagement, across 12 markets, for a multi-national tech company. Key achievements for the client:• Region wide roll-out of bespoke Web Analytics/BI tool.This included leading the process of retiring the previous web analytics solution, supporting markets and management in adoption of new tool. Creating suite of new best practices for analytics tagging and measurement, running training to aid adoption of new solution • Through proof of concept doubling scope of work for the digital analytics engagement from 3x FT staff, to 6 FT staff. (2x Web Analysts, 2x SEO, 2x Social)• Managing and supporting Digital Team. Introduced fortnightly skill share sessions which received positive feedback from the team and aided development of team members.• Analytics lead for 'Digital Destination' project; understanding performance of high priority websites and using a ‘tag and test’ approach to create set of recommendations for each site on improving performance• Setup of targeted advertising using BlueKai Other responsibilities and achievements within the agency include• During tenure POSSIBLE London analytics team grew from 1 person to 5 people• Hiring, managing and supporting other Analysts• Designed measurement framework for Content Marketing offering• Social Analytics lead for the office• Supporting new business and pitches• Thought Leadership• Helping to evolve and shape agency's Performance Marketing offeringOther clients included: Legal and General, Truphone, Nytol, NFU Mutual, Esselte, easyJet, National Rail Enquiries and WPP.

Digital Team Lead and Web Analyst as part of a multi-discipline analytics engagement, across 12 markets, for a multi-national tech company. Working closely with the Social Media and SEO analysts in the team to deliver and formulate an integrated digital solution to the client. This has been identified, both internally and from the clients perspective, as a key opportunity to redefine the use of analytics within the company. In turn increasing their ROI from marketing activities and digital channels.Over the past year the team has integrated themselves into many aspects of the clients organisation and marketing strategy. A key part of this has been the campaign process, where analytics has been brought to the fore-front of the clients campaign process - informing creative through to measuring impact of owned, earned and bought media on the marketing pipeline.Other responsibilities within the agency can be concisely summarised as displaying the value of being a data-centric organisation to both internal teams and clients.

Worked across several clients including Ford, Land Rover and Microsoft• Providing analytics, strategy and actionable recommendations on a global and market level• Taking pre-existing client reports and developing them into automated and fully customised dashboards with an emphasis on analysis and actionso This involved utilising Google Analytics and Webtrends API to build a fully functional dashboard report in Excel using Visual Basic• Support the client or relevant teams in the tagging of any new websites or pages, including developing custom variables to ensure we capture as much information as possible• Provide a POV on any key industry changes or trends• Support the other teams within the Agency, such as Social, Search and Optimisation in ensuring all agency branded reports have an emphasis on not only data but insight• Support new business pitches through the identification of underperforming areas on the website and how a proposition could be built around these findings

Employed in a Senior Analyst role for the past year, a key element of the job is to identify trends and patterns in online consumer behaviour, within social media and websites for various companies. These trends and patterns were presented in a monthly report to the client. Producing the reports required the ability to work to tight deadlines and the presentation of insights in a form which could be understood by the client and Senior Management.

Monitor online conversations and provide iterative insights to Account Management team through meetings and e-mails. Co-ordinate teams of up to 20 researchers in monitoring.Implement tools and shortcuts to aid in the collection of data and improve time management when monitoring.