Captain of my own ship at Samphire Marketing + Web Ltd. Together with my trusty crew of SEO Pros, Digital Marketers, Coders, UXers, Developers, Designers, Content Writers and Marketers, we offer the full spectrum of marketing and web services. Our offer includes: Marketing Strategy, Marketing Plans, Support for Marketing Teams, Website Design and Build, Website Improvements (Conversion Rate Optimisation CRO, Search Engine Optimisation SEO, User Experience UX), Web Content Management… Show more Captain of my own ship at Samphire Marketing + Web Ltd. Together with my trusty crew of SEO Pros, Digital Marketers, Coders, UXers, Developers, Designers, Content Writers and Marketers, we offer the full spectrum of marketing and web services. Our offer includes: Marketing Strategy, Marketing Plans, Support for Marketing Teams, Website Design and Build, Website Improvements (Conversion Rate Optimisation CRO, Search Engine Optimisation SEO, User Experience UX), Web Content Management, Content and Blogging, Online Advertising (Google PPC, other PPC, Facebook, Instagram, Linked In and other Paid Social Media), Branding Development, Email Campaigns, Event Support, Print Promotions and Advertising, GDPR compliance for marketers, and more traditional marketing activities. As a fully qualified trainer, Sam also provides group and 1 to 1 training in all these areas.Because we offer everything between us - we can put a package together that is right for you, and adjust it to make sure it is really driving your business. Show less

Volunteer Coastguard Rescue Office with the Porthoustock Area 11 Team. Includes Coastal Search and Rescue, Casualty Care, Maritime Safety, Flood Rescue specialist training, dealing with washed up ordnance and wreckage and supporting the other Emergency Services in our coastal area. This runs alongside my existing roles with Samphire Marketing and Go Go Skank.

Alongside my consultancy work, I develop and teach marketing programs for Truro and Penwith College, currently focussing on delivering Digital Marketing specialist training and the CIM Multi Channel Marketer Apprenticeship.

Working for the Business section of Truro and Penwith College, I designed and delivered training programmes in Marketing and Social Media to meet the needs of Cornwall's business community. Ranging from one day seminars to 18 month long Apprenticeships, my marketing and social media students varied in age from 16 to 60+ working in businesses of all shapes and sizes. I worked on courses at all levels, from Level 2 to Degree Level short courses. The role included designing courses… Show more Working for the Business section of Truro and Penwith College, I designed and delivered training programmes in Marketing and Social Media to meet the needs of Cornwall's business community. Ranging from one day seminars to 18 month long Apprenticeships, my marketing and social media students varied in age from 16 to 60+ working in businesses of all shapes and sizes. I worked on courses at all levels, from Level 2 to Degree Level short courses. The role included designing courses, managing a team of tutors, supporting and assessing learners in their workplaces, overseeing quality for my subject area and contributing to the strategic planning of the College for the Marketing and Social Media sector. An Ofsted Review of Truro and Penwith College in Spring 2016 rated the College as Outstanding. My classes were observed as part of this review. Show less

Truro and Penwith College Business delivers high quality training and development solutions to employers of all shapes and sizes across Cornwall. My primary role is as a trainer working with learners at a variety of levels on Management and Marketing courses. I am also responsible for developing courses and seminars in my subject areas and the co-ordination of the Marketing and Management Training TeamMy Achievements:•Designing, delivering and growing the College's offer of… Show more Truro and Penwith College Business delivers high quality training and development solutions to employers of all shapes and sizes across Cornwall. My primary role is as a trainer working with learners at a variety of levels on Management and Marketing courses. I am also responsible for developing courses and seminars in my subject areas and the co-ordination of the Marketing and Management Training TeamMy Achievements:•Designing, delivering and growing the College's offer of marketing training. Since I joined the team, I have grown the College's provision from one short course to now include courses from Level 2-6, seminars, and full Apprenticeships. Courses cover Marketing, PR, Event Management and Social Media and we have a team of specialist marketing tutors and assessors in place. Each programme has been specifically designed to match local training needs and funding opportunities.•In this post, I have completed significant personal CPD including my PGCE and assessor (TAQA) and verifier (IQA) qualifications •Feedback from learners indicates that my teaching style is both empathetic and effective. Learners and employers acknowledge the support I provide and note that their learning has made a real, positive impact on their business. Show less

Alongside my marketing career, I taught Freediving and trained Freedive Instructors part time through my small business, Freedive Cornwall - introducing freedivers to the joys of diving off the Cornish Coast. I also work with the media on freediving projects as a presenter, technical advisor and on camera freediver. This has included radio and TV work including the Jarvis Cocker Wireless Nights Prom, Don't Die Young with Alice Roberts, teaching Steve Backshall for Deadly 60 and… Show more Alongside my marketing career, I taught Freediving and trained Freedive Instructors part time through my small business, Freedive Cornwall - introducing freedivers to the joys of diving off the Cornish Coast. I also work with the media on freediving projects as a presenter, technical advisor and on camera freediver. This has included radio and TV work including the Jarvis Cocker Wireless Nights Prom, Don't Die Young with Alice Roberts, teaching Steve Backshall for Deadly 60 and appearing on The Nine Months That Made Me with Dr Michael Mosley. In 2016 I gave a TEDx Talk on how Freediving skills can be used in the workplace "Under Pressure and Under Control." Show less

Sam plays sax and flute with a local band playing well loved 70s, 80s and 90s tunes in a Rockabilly Ska style that wakes up local pubs, parties, weddings and generally gets Cornwall on its feet!

Alongside running my own Consultancy, Samphire Marketing + Web Ltd, I worked part time as a Business Coach specialising in digital marketing on the Transform team, working with high growth businesses across Cornwall.

As MD of Electric Dialogue, I headed up a team of talented, up-to-the-minute online marketers, developers and specialists covering all aspects of digital marketing. With offices in London and Cornwall (where I am mostly based), our services included: all aspects of SEO including full audits, recommendations and penalty fixing; Search Engine Advertising management (PPC, Remarketing, Adwords, Display and other campaigns); Paid Social Media Management - including ad management on Facebook… Show more As MD of Electric Dialogue, I headed up a team of talented, up-to-the-minute online marketers, developers and specialists covering all aspects of digital marketing. With offices in London and Cornwall (where I am mostly based), our services included: all aspects of SEO including full audits, recommendations and penalty fixing; Search Engine Advertising management (PPC, Remarketing, Adwords, Display and other campaigns); Paid Social Media Management - including ad management on Facebook, Twitter, Pinterest and LinkedIn; Organic Social Media strategy and content development; User Experience audits, testing, planning and development; Web Design and Development; Graphic Design for online and offline promotions; Affiliate marketing; Email marketing; Blogging and anything else to help drive business forward online.I established the Training Team at Electric Dialogue and ran regular training events, both for our clients to understand more about what we do and for others who prefered to manage their online marketing themselves. Show less

Account Director running the Cornish office for London-based Electric Dialogue, a full service digital marketing agency headed up by fellow Cornishman Ben Brougham. We are bringing Electric Dialogue's full set of up-to-the-minute skills in Digital Marketing Strategy, SEO, Social Media, Affiliate Marketing, UX, Web Development and Online Advertising (PPC, Adwords, Remarketing, Display, Social Media) to businesses across the South West.

Founder, Owner and Chief Instructor at Saltfree Divers, one of the UK's largest freedive clubs and schools based at the National Diving and Activity Centre in Chepstow. Saltfree offered freedive courses from beginner and instructor and training sessions all year round. I successfully sold the business in April 2017.

CUC was set up to represent the interests of all the universities and colleges offering Higher Education in Cornwall. My role was to manage the communication of CUC’s high quality education offering in the county to; the media, potential students, funders, key stakeholders (such as MPs and MEPs) and the business community, both in Cornwall and beyond. I was responsible for designing the CUC Marketing and Communications Strategy, managing the CUC brand and ensuring both were continuously… Show more CUC was set up to represent the interests of all the universities and colleges offering Higher Education in Cornwall. My role was to manage the communication of CUC’s high quality education offering in the county to; the media, potential students, funders, key stakeholders (such as MPs and MEPs) and the business community, both in Cornwall and beyond. I was responsible for designing the CUC Marketing and Communications Strategy, managing the CUC brand and ensuring both were continuously developed to retain focus and relevance.My Achievements:•Managed the complete redesign and launch of the CUC website www.cuc.ac.uk and CUC’s social media presence. This was achieved within six months of arriving in post, and within a tight budget. •Re-engaged the local press with CUC resulting in more than 40 local press stories mentioning CUC directly during my first six months in post.•Completed full professionalisation of CUC’s marketing processes in first three months in post. This included introducing new communications channels and marketing metrics; formalising supplier relationships and much improved stakeholder relationship management.•Leading the development of the CUC brand messaging strategy to update core messages and brand for 2012. This complicated process involves six partner institutions and numerous additional stakeholders and is almost complete. A 2012 external review of my role concluded:"The communications and publicity function has made a significant contribution to raising awareness of the work of the CUC. It has been provided creatively with considerable thought going in to maximising various media to reach a wider audience. The standard of work has been exemplary." Show less

In this role, I led the marketing team and was responsible for the full marketing communications mix. This included strategic marketing and communications planning, budget planning and control, and line management of a team responsible for: printed promotional materials, events, sponsorship, website development, online marketing, advertising (print, digital, outdoor and radio), social media marketing, database and direct marketing, CRM and brand management. My Achievements:•Led the… Show more In this role, I led the marketing team and was responsible for the full marketing communications mix. This included strategic marketing and communications planning, budget planning and control, and line management of a team responsible for: printed promotional materials, events, sponsorship, website development, online marketing, advertising (print, digital, outdoor and radio), social media marketing, database and direct marketing, CRM and brand management. My Achievements:•Led the team and acted as editor for the University College Falmouth 2012 undergraduate prospectus, which was delivered early, within budget and won a Silver award at the Heist Awards for Higher Education Marketing.•Managed the marketing team and brand through the College’s merger with Dartington College of Arts in 2008/9. This included changes in staffing, branding and ethos as well as a much increased workload through the introduction of an entirely new course area to the portfolio.•Managed the changes required to increase visitors to the website by 194.13%, using press, online, radio and outdoor advertising, direct mailings, poster campaigns, social networking activity and SEO. Visits increased from 286,093 to 841,492. Show less

Regional Manager (Sales and Marketing) for Egypt, Eastern Europe, Scotland and WalesIn this field-based role, I worked as a roving mentor to PADI Dive Centres to ensure regional and national sales targets were reached or exceeded. This included: direct sales and promotion of PADI products, business consultancy for dive centres, designing and running sales and marketing training seminars and attending trade events.I was awarded Regional Manager of the Year 2006 with sales… Show more Regional Manager (Sales and Marketing) for Egypt, Eastern Europe, Scotland and WalesIn this field-based role, I worked as a roving mentor to PADI Dive Centres to ensure regional and national sales targets were reached or exceeded. This included: direct sales and promotion of PADI products, business consultancy for dive centres, designing and running sales and marketing training seminars and attending trade events.I was awarded Regional Manager of the Year 2006 with sales targets exceeded in all of my regions.Sales Representative, Product Consultant and Acting Regional Manager for Eastern Europe, PADI International Ltd (2004 to 2006)Responsible for sales of PADI Training Materials across the North of the UK, Mediterranean, Eastern Europe and Sub Saharan Africa.Training and Quality Management Consultant, PADI International Ltd (2003 to 2004)Head-hunted into role as a senior member of the PADI Training Department monitoring the quality of diver training courses across the office’s territory of the UK, Mediterranean, Russia, the Red Sea and Sub Saharan Africa. This included running quality assurance surveys, acting as advisor to instructors across the territory and dealing with disciplinary situations where standards were not adhered to. In this role I regularly used my languages – French, German and Russian. Show less

•Buyer of Chart Albums for chain of around 200 stores across UK/Ireland•Responsible for scale-out and stock management of all Chart Albums•Managed a purchasing budget of up to £7m per week •Managed, briefed and approved creative and media packages for Chart and Singles•Advertising including press, radio, TV and outdoor•Responsible for negotiating deals with record companies on co-operative funding of marketing and advertising for their products•Managed in-house and… Show more •Buyer of Chart Albums for chain of around 200 stores across UK/Ireland•Responsible for scale-out and stock management of all Chart Albums•Managed a purchasing budget of up to £7m per week •Managed, briefed and approved creative and media packages for Chart and Singles•Advertising including press, radio, TV and outdoor•Responsible for negotiating deals with record companies on co-operative funding of marketing and advertising for their products•Managed in-house and cooperative marketing and advertising budgets for Chart and Singles across the Virgin Megastores chain Show less