Sam Poullette Email & Phone Number

Kiel, Wisconsin, United States

Oneonta, New York, United States

St Paul, Minnesota, United States

- Advising and crafting customized AI, machine-learning, and advanced predictive analytics solutions to help universities achieve enrollment success- Managing a portfolio of best-in-class SaaS tools to optimize universities' financial aid strategy, enrollment team workflow, and business intelligence- Developing long-term partnerships with university leaders and decision-makers

Sheboygan, Wisconsin

• Led, coached, and developed a team of eight admission counselors and support staff• Set incoming freshman class record in fall 2022, eclipsing previous set record by 5.1% (228: 217) and decreasing tuition and fee discount rate by nearly two points• Achieved a 14.1% increase in average incoming freshman class size between 2018 – 2022 over prior five-year average• Exceeded recruitment goals and set 10+ year records for incoming class size in three consecutive years ’18 – ‘20• Led an implementation team for a new CRM, Slate by Technolutions, to manage application files, automated multi-audience marketing communication flows, ad-hoc personalized communication systems for email and SMS, dynamic velocity reporting automated to update faculty and executive leadership, queries and reports to assist counselors and coaches with workflow and recruitment territory management, event and trip management, ongoing training, etc.• Utilized Lakeland’s major differentiator of cooperative education as an enrollment driving strategy in marketing collateral, event content, and other creative assets• Improved admitted student visit to enroll rate from 39% in 2017 to 53% by 2022 by auditing campus experience and enhancing all aspects – increased faculty engagement, enhanced student ambassador training, personalized parking signs and tv boards welcoming guests, etc.• Authored and maintained a multiyear strategic recruitment plan• Created a tuition-free model for instate, low-income students to decrease barriers to attend a private college• Established an alternative first-year experience at Lakeland’s Milwaukee Center incorporating a curriculum that balanced credits earned through traditional first-year courses and credits through cooperative education• Created and maintained close relationships with key community-based organizations• Oversaw Lakeland’s esports program, assisting in developing recruitment plans, academic support plans, staffing plans, etc.

Sheboygan, Wisconsin

Mequon, Wisconsin

• Developed relationships with prospective applicants by providing personal advising to optimize applicant preparedness and competitiveness in the selective PharmD admission process• Composed specialized marketing email campaigns through MailChimp to engage prospective students, admitted students, and pre-pharmacy academic advisors• Collaborated with CUW’s Pre-Pharmacy Club to provide engaging events to increase awareness of pharmacy careers and strategies for success in the admissions process• Designed and executed a comprehensive marketing plan for the new CUW Early Assurance Pathway, including email sequences, Facebook and Instagram advertising, and call campaigns• Collaboratively designed a multichannel marketing plan for a network of pre-health academic advisors across the Midwest• Developed relationships with advisors and prospective students by coordinating travel and representing the School of Pharmacy across institutions in Wisconsin, Illinois, Minnesota, Michigan, and Iowa• Assisted in the planning, marketing, and execution of on-campus and off-campus recruitment events• Produced and managed a dynamic social media presence on Facebook, Instagram, and Twitter• Enhanced the school’s authentic brand by creating and publishing visually appealing and engaging image and video content• Engaged current PharmD students, faculty, and staff members to organically expand the brand’s reach and increase brand awareness to a wider audience• Targeted audiences with paid advertising campaigns through Facebook and Instagram platforms to raise awareness of recruitment events and new program offerings

Sheboygan, Wisconsin Area

Results:• Surpassed non-athlete recruitment goals for territory by 66.7% in second recruitment cycle and exceeded territory's historical five-year non-athlete recruitment average by 135.3% (2014-2015)• Surpassed recruitment goals for territory by 23.5% in first recruitment cycle and exceeded territory's historical five-year recruitment average by 83% (2013-2014)• Created and implemented recruitment strategies to identify and recruit elite local high school seniors for the inaugural classes of the Sheboygan County Scholars Program, a full-tuition scholarship program limited to four recipients annually (2014-2016)• Coordinated highly individualized interview visits to interview and showcase the institution to Sheboygan County Scholars program finalists• Increased Call Center productivity by 69% in first year of coordination from prior year (2013-2014)• Surmounted fundraising goals set for the Call Center’s alumni fundraising campaign by 33% (2013-2014)Description:• Recruited, admitted, and enrolled prospective students through a selective, holistic admissions process• Created and maintained relationships with prospective students and their families, guiding them through admission and financial aid processes from lead generation to enrollment stages of the admissions funnel• Coordinated recruitment events, scholarship competition interview visits, and new student registration events• Managed, hired, trained, and coordinated institution’s Student Call Center of 35 students to assist primarily in undergraduate recruitment and secondarily in alumni fundraising during 2013-2014 recruitment cycle• Represented the school at numerous high school visits, college fairs, and school counselor workshops across the Midwest• Maintained communication, academic, and admissions records in student information system, Jenzabar, to record and plan highly personalized communication strategy for each candidate

Ripon, Wisconsin

- Corresponded with prospective students and their families throughout the college search and admissions process- Led social media outreach efforts on Twitter and Facebook to market to accepted students - Spoke publically at many admission events as a part of a student panel as well as a sole speaker to communicate my experiences of an undergraduate at Ripon College as well as the value of a liberal arts education- Collaborated with a team of interns on several projects to recruit students to apply and enroll- Assisted the Admission Office with lunch hosting, airport runs, group events and tours for prospective students and families- Published monthly newsletters to highlight college events, classes and other admission information to keep accepted students informed and interested

Ripon, Wi

- Assisted in the construction of stories, writing projects, hometown news releases, some Web projects, social media posting/monitoring, videography and digital video editing- Collaborated with the Office of Admission and a outside consultant in a project to audit, analyze and transform the content and overall organization of the Ripon College site- Managed the content migration and overall organization for the Ripon College website migration project by utilizing WordPress and Adobe Contribute- Interviewed numerous Ripon College alumni to develop articles used the alumni magazine- Assisted in the production of other digital content by adding new content and features to official Ripon College social media vehicles such as Facebook, Twitter and Flickr

Ripon, Wisconsin

- Interviewed many college alumni to write stories for the institution's tri-annual alumni publication, the Ripon College Magazine- Collaborated with the Ripon College Editorial Board to revamp the overall design of the Ripon College Magazine and Annual Report as well as to review content of each published issue

Bachelor Of Arts - Ba, Communication And Nonprofit Management

Activities and Societies: Sigma Chi Fraternity, Interfraternity Council, Greek Council and Ripon College Golf TeamDean's List: Fall '11.

Master Of Business Administration - Mba, Project Management