Sam Poullette Email & Phone Number

Kiel, Wisconsin, United States

Oneonta, New York, United States

St Paul, Minnesota, United States

- Advising and crafting customized AI, machine-learning, and advanced predictive analytics solutions to help universities achieve enrollment success- Managing a portfolio of best-in-class SaaS tools to optimize universities' financial aid strategy, enrollment team workflow, and business intelligence- Developing long-term partnerships with university.

Sheboygan, Wisconsin

• Led, coached, and developed a team of eight admission counselors and support staff
• Set incoming freshman class record in fall 2022, eclipsing previous set record by 5.1% (228: 217) and decreasing tuition and fee discount rate by nearly two points
• Achieved a 14.1% increase in average incoming freshman class size between 2018 – 2022 over prior five-year average
• Exceeded recruitment goals and set 10+ year records for incoming class size in three consecutive years ’18 – ‘20
• Led an implementation team for a new CRM, Slate by Technolutions, to manage application files, automated multi-audience marketing communication flows, ad-hoc personalized communication systems for email and SMS.
• Utilized Lakeland’s major differentiator of cooperative education as an enrollment driving strategy in marketing collateral, event content, and other creative assets

Sheboygan, Wisconsin

Mequon, Wisconsin

• Developed relationships with prospective applicants by providing personal advising to optimize applicant preparedness and competitiveness in the selective PharmD admission process
• Composed specialized marketing email campaigns through MailChimp to engage prospective students, admitted students, and pre-pharmacy academic advisors
• Collaborated with CUW’s Pre-Pharmacy Club to provide engaging events to increase awareness of pharmacy careers and strategies for success in the admissions process
• Designed and executed a comprehensive marketing plan for the new CUW Early Assurance Pathway, including email sequences, Facebook and Instagram advertising, and call campaigns
• Collaboratively designed a multichannel marketing plan for a network of pre-health academic advisors across the Midwest
• Developed relationships with advisors and prospective students by coordinating travel and representing the School of Pharmacy across institutions in Wisconsin, Illinois, Minnesota, Michigan, and Iowa

Sheboygan, Wisconsin Area

• Results:
• Surpassed non-athlete recruitment goals for territory by 66.7% in second recruitment cycle and exceeded territory's historical five-year non-athlete recruitment average by 135.3% (2014-2015)
• Surpassed recruitment goals for territory by 23.5% in first recruitment cycle and exceeded territory's historical five-year recruitment average by 83% (2013-2014)
• Created and implemented recruitment strategies to identify and recruit elite local high school seniors for the inaugural classes of the Sheboygan County Scholars Program, a full-tuition scholarship program limited to.
• Coordinated highly individualized interview visits to interview and showcase the institution to Sheboygan County Scholars program finalists
• Increased Call Center productivity by 69% in first year of coordination from prior year (2013-2014)

Ripon, Wisconsin

- Corresponded with prospective students and their families throughout the college search and admissions process- Led social media outreach efforts on Twitter and Facebook to market to accepted students - Spoke publically at many admission events as a part of a student panel as well as a sole speaker to communicate my experiences of an undergraduate at.

Ripon, WI

- Assisted in the construction of stories, writing projects, hometown news releases, some Web projects, social media posting/monitoring, videography and digital video editing- Collaborated with the Office of Admission and a outside consultant in a project to audit, analyze and transform the content and overall organization of the Ripon College site.

Ripon, Wisconsin

- Interviewed many college alumni to write stories for the institution's tri-annual alumni publication, the Ripon College Magazine- Collaborated with the Ripon College Editorial Board to revamp the overall design of the Ripon College Magazine and Annual Report as well as to review content of each published issue

Bachelor Of Arts - Ba, Communication And Nonprofit Management

Activities and Societies: Sigma Chi Fraternity, Interfraternity Council, Greek Council and Ripon College Golf TeamDean's List: Fall '11.

Master Of Business Administration - Mba, Project Management