Sampriti Roy Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

• Responsible for launching new marketing campaigns• Analyze and optimize paid campaigns• Optimize website content and improve online visibility

• Developed and delivered the inaugural online social media marketing module, establishing a foundation for future students.• Designed a comprehensive curriculum covering core social media marketing principles, including platform-specific strategies, content creation, community management, and social media analytics

Personalized Training Sessions designed specifically for small business owners in India • Developed and delivered customized digital marketing training programs tailored to the unique needs and goals of each small business owner.• Focused on core digital marketing areas relevant to Indian businesses, including local SEO, social media marketing for specific platforms (e.g., WhatsApp, Facebook), and mobile marketing strategies

Responsible for training students (age-group 16-24) to start a successful career in digital marketing through online engaging sessions• Developed and delivered a comprehensive curriculum covering core digital marketing concepts like SEO, social media marketing, content marketing, and email marketing• Cultivated a strong foundation in digital marketing principles, preparing students for industry certifications and real-world marketing applications

• Developed and delivered engaging online courses in various digital marketing disciplines, including SEO, Google Ads, WordPress, Social media marketing • Effectively instructed students with diverse backgrounds and experience levels in an interactive online learning environment• Tracked student progress through assignments, projects, and exams, providing personalized feedback and guidance to ensure successful learning outcomes• Maintained a strong understanding of the evolving digital marketing landscape, incorporating the latest trends and best practices into coursework to equip students with the most relevant skills

As a Marketing Team Lead, I manage the daily operations of the marketing team to drive business growth. I collaborate with cross-functional partners to develop and execute multidimensional marketing campaigns that raise brand awareness, engage target audiences, and boost key metrics.Responsibilities include:• Leading the development and implementation of innovative marketing strategies and multi-channel campaigns aligned with business goals.• Providing guidance and mentorship to team members to strengthen skills and optimize performance.• Monitoring industry trends, analyzing metrics, and iterating on campaigns based on insights to improve effectiveness.• Establishing and managing marketing processes, resources, budgets, and technology to increase consistency, scalability, and productivity.• Reporting on key metrics, insights, initiatives, and overall performances• Creating and delivering marketing communications, content, and brand campaigns.• Cultivating relationships with marketing agencies, vendors, sponsors, and key business partners.• Staying up-to-date with digital marketing best practices and tools to continuously enhance strategies and programs.

As an Assistant Operations Manager, I support the development and optimization of operational processes to improve efficiency and enhance the customer experience. I work closely with cross-functional leaders and teams to analyze key metrics, identify opportunities for improvement, and implement solutions for measurable impact.Responsibilities include:• Conducting analyses of operations metrics, procedures, systems, and budgets to uncover inefficiencies and risks• Streamlining processes across departments to improve consistency, scalability, and flow.• Monitoring operations metrics and key performance indicators to evaluate performance and ensure goals are met.• Developing operations teams and team members through feedback, coaching, and mentoring

Mumbai, Maharashtra, India

I'm responsible for looking after various sourcing strategies and sourcing various artist (Speakers, Singers, Variety Artists, etc) required for events.I act as a liaison between agencies to co-ordinate as per the requirements.I'm responsible for negotiating pricing and profile selection.

Ahmedabad Area, India

Advanced Certificate In Digital Marketing And Communication, Digital Marketing

Bachelor Of Engineering, Computers

High School

Elementary School