Sampson Williams Email & Phone Number

United States

New York, Ny, Us

- Leads vision, strategy, and execution for all facets of show launch and management for CBS Entertainment and select CBS All Access/Paramount + titles, with accountability for creative strategies, branding, digital A/V, social media, key art, digital art, media buys, radio, and marketing. Responsible for managing individual project budgets. Valued as a top contributor capable of consistently delivering results. - Effectively manages a team of seven creative directors covering primetime, late night, daytime and various other company wide creative projects for CBS Studios and Paramount Plus among others. - Collaborates with key stakeholders in Design, Creative, and Marketing throughout the organization to maintain high quality, consistency, and continuity across the brand. - Handled creative and planning for media show budgets ranging from $1M to $10M, as well as special shoot budgets for individual shows ranging from $30K to $1.2M. - Serves as the architect of innovative and effective marketing strategies and campaigns that bolster the visibility of new programs. - Recently Launched and maintained the first season of Tracker, the #1 new show on television. - Recognized with multiple Global Gold and Silver marketing awards.

New York City, Ny, Us

Promoted primetime drama and reality television programs through the management of on-air promotions and radio spots, while contributing to print, media, and online marketing campaigns. Collaborated with show runners, executive producers, and programming executives. Supervised a team of ten writer producers as well as three assistant producers, ranking in the Top 5% of the company for employee satisfaction with zero turnover. Recruited to address and resolve longstanding issues that were leading to losses of talent. - Assembled and led teams for new show launches, building on-air, online, print, and media strategies. - Developed upfront presentations to showcase new drama pilots. - Partnered with NBC Entertainment leadership to innovate ideas to maximize program exposure and influence decisions relating to casting, scheduling, and profitability. Engaged in research to predict marketing trends. - Launched the Voice, which became the #1 singing show, surpassing American Idol, and Smash, which grew to become the top rated show on the Monday schedule. - Other marketing campaigns included Parenthood, The Event, Biggest Loser, Celebrity Apprentice, America's Got Talent, Southland, and Law & Order SVU. - Handled creative and planning for media show budgets ranging from $1M to $10M, as well as special shoot budgets for individual shows ranging from $50K to $1.4M.

New York, New York, Us

Orchestrated and executed special projects, supervising a team of writers and producers working on new and returning shows across all genres, including American Idol, 24, The Simpsons, and So You Think You Can Dance. Oversaw shoots, script writing, creative for film and video shoots, advertiser-sponsored promotions, sales presentations, digital content, and upfronts. Co-managed a $1.2M annual budget. - Maintained accountability for writing and directing on-air promotions with budgets reaching $250,000. - Directed the in-house team of writers and producers as well as outside writers and vendors. - Produced, wrote, and managed the creative for several special shoot commercials for the Super Bowl.

New York City, Ny, Us

Contributed to the success of primetime programs, sales presentations, and The Olympics. Wrote and produced promos for shows that included Biggest Loser, Crossing Jordan, West Wing, Boomtown, Frasier, The Apprentice, Brian Williams' NBC News takeover, La Cenicienta (#1 launch for Telemundo) and two Olympic games. - Led creative on upfront presentations and opens, including the launch of NBCUniversal

Sherman Oaks, California, Us

Staff Editor / Sound Mixer / Promo Producer / Graphics Designer / Cinematographer (Video & Film)