Sam Cody Email & Phone Number

Atlanta, GA, US

• Manage @MercedesBenzUSA’s social media program, overseeing strategic planning, integrated campaigns, content creation, community management, and support for 380+ dealerships
• Implemented a data-driven Paid Social program, achieving a 7.3x incremental return on Facebook Ad campaigns
• Direct creative and media teams to execute marketing plans for major vehicle launches and sales events

Atlanta, GA, US

• Grew Instagram following by 261% (1.8M to 6.5M) and drove 12B+ impressions
• Spearheaded “Electric Dream Days” campaign, reaching 45.1M users and generating 892K website visits
• Created marketing materials for diverse global events including golf (the Masters), motorsports (Formula 1), tennis (US Open), and entertainment (the Oscars)

Santa Monica, CA, US

• Client: Honda, Social Media
• Developed strategies for Honda’s integrated marketing campaigns based on client objectives
• Oversaw the 2017 Honda Accord campaign launch, producing over 100 dynamic content pieces for hyper-targeted audiences
• Served as the primary client contact, facilitating internal and external communications

Santa Monica, CA, US

• Client: Honda, Social Media
• Launched Honda’s first national Snapchat campaign during the 2017 Super Bowl, driving 8.2M views and 5.5M AR filter uses
• Implemented a social photography process that increased output while saving 15% in production costs
• Created comprehensive briefs, presentations, and reports to ensure effective project management and client communication

Portland, Oregon, US

• Oversaw the statewide rollout of Oregon Lottery’s “It Does Good Things” campaign across TV, radio, digital, and mobile formats
• Pitched new business RFPs and secured GEARWRENCH for creative and strategic rebranding
• Served as the sole full-time account executive for the Oregon Lottery client

Portland, Oregon, US

• Activated and measured paid social campaigns for Oil Can Henry’s
• Produced traditional advertising materials covering print, digital, and OOH
• Compiled and reported ROIs for the second largest quick lube business in the country

• Allen Hall Advertising is a full-service student-led creative agency housed within the advertising program at the University of Oregon.
• Served as the account manager for Oregon Track Club and Santiam GolfClub
• Developed contact reports, creative briefs, schedules, timelines, and oversaw client communication
• Managed two 10 person teams that met on a weekly basis to streamline campaign production

Huntington Beach, CA, US