Sam Raeburn Email & Phone Number

New York City Metropolitan Area

Forming the creative agency arm of ProShop to innovate golf content marketing and help brands activate in golf.

New York City Metropolitan Area

Greater New York City Area

Leading the mission, creative vision, production operation and commercial growth of Skratch in order to position it as the leading golf and golf lifestyle brand across all digital/social platforms. Skratch launched in 2015 and has quickly grown into a multi-platform media company which reaches millions of fans each year. Through a variety of original video programming and social/shareable content across all platforms, Skratch provides its audience with an inclusive, irreverent and human take on the game of golf.

Brooklyn, New York

Led vision, content strategy, creative, production and business growth for VICE Sports. Managing the creative, editorial and production teams across the group’s multi-million dollar P&L. Including leading the multi-year content partnership with Callaway, a groundbreaking video series in partnership with the NBA and VICE Sports branded and tentpole video creative and production.

Brooklyn, New York

Oversaw VICE’s key multi-million dollar brand partnerships including AT&T, Unilever, Geico, Pepsi, Nike and New Balance (Advertising, IP Development, Content, Distribution, Experiential, Cultural alignment). Leading strategy across VICE’s digital properties with a specific focus in sports and music to grow the individual brands and identify new revenue opportunities and partnerships globally.

Leading both creative, content and business strategy across VICE's largest brand partnerships. Identifying cultural opportunities and white spaces to create new media properties, and in turn overseeing their development and launch.

Greater New York City Area

Director of Activation Strategy at Grey, working within Grey Activation & PR, Grey Worldwide's lifestyle and entertainment marketing division, focused on leading strategy for and developing integrated brand programs and platforms that build global cultural relevancy and drive consumer engagement as well as partnering with senior management to grow the activation practice at Grey.Brands include: Ketel One, Gillette, Pringles, RadioShack, Marriott, Ally, T.J.Maxx, Mikes Hard Lemonade, NYC Mayor's Office, 3M, Playtex, Darden (Olive Garden, Red Lobster & Longhorn), A&EWon the 2013 Silver Best Multi-Discipline Promotion Pro Award for the Fresh+Sexy/Andrew W.K. Program

Helping brands develop more meaningful relationships with their consumers, developing cultural relevancy and setting the foundation for growth, through brand strategy, positioning, activation strategy, brand architecture and innovation. Working with major clients including PepsiCo, Diageo, Britvic, Dick's Sporting Goods and Samsung.

Integrating business strategy, planning, creative, marketing, media, technology, and entertainment services to increase awareness, image transformation, and drive revenue growth for brands.Client relations / Project management / Production / Business development / Interactive, mobile, social media and music strategyClients: Intel; Sears; Six Flags; Bombay Sapphire; Puma; Stephen Webster; Cabana Cachaca; Equinox FitnessHighlights:Intel Mass Animation had over 50,000 participants from over 100 countries.Sears Campus Ready exceeded internal sales goals by over 35%.Six Flags iPhone application had over 250,000 downloads and a 4 Star rating in the iTunes store.

Leading development and implementation of positioning strategy for EverGreen: production and release of EG CD sampler box set; working with designers on developing corporate identity; devising digital marketing strategy; managing a team of five; company recruitment.Seeking innovative business opportunities through new media and co-branded platforms. Negotiated and secured the addition of Hall of Justus Music Group to the EverGreen writer roster.Preparing due diligence and valuation reports for songwriter catalog acquisitions.Initiating pitches of the EverGreen catalog for revenue-generating synch licenses in advertising, film, and television.

Reganmedia

Identifying sales and marketing strategies for upcoming releases to be presented to the group sales force Tracking trends in film and TV, and pitching projects to networks and studios, which included more than ten in various stages of development.Assessing p&l and marketability of book, film, and TV projects, including submissions.Carried out work with CEO, editors, authors, designers, production dept., and VP of film/TV.

Project Manager on national lifestyle marketing campaigns for ESPN2, vitamin water, Nike and Toyota Scion.Management of street teams; overseeing events; music supervision of promotional CDs; developing new strategies to increase brand awareness within the 18-34 demographic.Initiation and presentation of proposals to obtain new business from prospective clients, which led to increased revenues.Contribution to the Frank151 publication; organization of events; devising added value opportunities for advertisers; management and distribution of the Frank151 apparel line and publication.

Ba, History And Art History, Cum Laude

Literature

Education record