Sam Rand Email & Phone Number

Irving, Tx, Us

Irving, Tx, Us

• Develop and execute digital communication campaigns to increase customer engagement for residential and small business consumers across multiple brands.• Improve the effectiveness of communication tactics and drive business growth by uncovering unique consumer insights and exploiting the latest digital marketing technologies.• Coordinate with Brand, Campaign Management, Product, Legal, and Compliance teams to execute email marketing messages that are compliant with all applicable regulations.• Lead projects from concept to completion in results-oriented manner.• Work on multiple time-sensitive projects simultaneously with little supervision.• Possess a diligent attention to detail and strong technical intuition and the ability to set and manage expectations.

Mobile, Al, Us

• Increased enrollment in graduate programs and distance learning by 40% by creating the Center for Online Learning• Researched, vetted and onboarded multiple new contractors and vendors to assist in increasing freshman enrollment by 30% • Created both traditional and digital marketing plans for the college. Once implemented, web traffic increased year over year, enrollment climbed in all areas and the SHC brand was remolded for the current climate • Managed a $7 million digital and traditional marketing budget for the college and launched the SHC eSports program generating over $740,000 in revenue in it’s first year • Trained and managed a team of seven responsible for recruiting the freshman class. Provided content and targeting direction on digital platforms, as well as resolved in-office conflict• Lead weekly calls with external partners, staff and executives to discuss ongoing department initiatives

Frisco, Texas, Us

• Utilized integration features within, Excel, MailChimp and Facebook/Meta Ads Manager to automate reporting. Used other databases to maximize data analysis to identify relevant trends and act on them accordingly • Implemented four highly customized rebranding campaigns of affiliate brands using Google Analytics and different ad platform results to guide decision-makers. After rebranding, all sites showed an increase in traffic over the short and long term • Established an extensive training program for all departments on MailChimp and other marketing platforms to streamline overall marketing efforts in both online sales and digital marketing lead generation.

Frisco, Texas, Us

• Created and deployed an automated chatbot that collected leads, drove sales and directed web traffic. Reduced call center workload by 20%, responsible for 500+ qualified leads and reduced website homepage bounce rate by 15% • Oversaw multiple marketing campaigns including implementations on new and emerging platforms. Through the use of Reddit, SnapChat and LinkedIn InMail, increased leads by 30% and introduced brand visibility to new audiences • Submitted nominations and won multiple awards including, Frisco Large Business of the Year, Dallas Top 100 (28th), Top Places to Work (Dallas Morning News)

Bachelor Of Science - Bs, Public Relations And Mass Communication

Master Of Business Administration - Mba, Organizational Leadership

Associate Of Science - As, Psychology

Associate Of Arts And Sciences - Aas, Liberal Arts And Sciences, General Studies And Humanities