Spearhead the strategic initiatives of the organization at the group level and responsible for business development ,marketing, corporate affairs and operations of the group's business unit. Vested with the responsibility to steer the strategic expansion of the company in terms of business development, managing the delivery channels, sustaining and growing the existing partnerships as well as developing new associations and affiliations with external partners. Leading and facilitating institutional strategic planning, master planning, policy formation and appropriate operational planning culminating in capacity building , enhancement of institutional resource allocation processes and add to the bottom line of the organization.In addition to driving sales and marketing programs, also manages the online advertising sales and corporate support organizations, including product and customer support services, branding, digital marketing , advertising, corporate public relations, marketing research and relationship marketing.