Provide support in planning marketing strategies and initiatives for the region in line with brand attributes to deliver marketing KPIs that facilitate retail to reach their targets.KEY RESPONSIBILITIESPlanning and Execution of Regional Marketing Calendar • Propose the Marketing Calendar for the relevant stores based on the agreed KPIs • Execute the activities of the Marketing Calendar • Analyze and share the outcome of the activities of the Marketing Calendar • Track and analyze competition initiatives in the region every quarter• Deploy best practices and successful marketing initiatives across various stores• Implement brand campaigns to keep up the imagery of brand• Work with Marketing and Store teams as identified by Store Manager for executing a specific promoNew Store Launch• Understand the media and current local events in the vicinity or in the city • Create a formal brief for the event agencies with clear deliverables • Undertake mall recci, shortlist space for branding and align with the RMM• Understand the demographics and psychographics of consumers in new markets• Understand competition in the vicinity• Propose the launch plan for the new stores• Monitor the implementation of marketing activities in new stores vis a vis planned output• Work closely with AMs for new store launches Season Launch• Adapt the theme and the communication of the season launch to the regional communication• Propose BTL ideas to communicate the theme, align with the RMMs and execute the same as per season• Ensure quality execution of POS and mall branding to create the fashion imagery of the brand• Ensure change of in-store visuals is done before the season launch dateConsumer Offer• Implement marketing collaterals for consumer offers• Closely track the performance and report the same to the RMMLMR (Land Mark Reward_Customer Loyalty) Marketing Budget, Reporting and Vendor Management

KEY RESPONSIBILITIESPlanning and Execution of Regional Marketing Calendar • Propose the Marketing Calendar for the relevant stores based on the agreed KPIs • Execute the activities of the Marketing Calendar • Analyze and share the outcome of the activities of the Marketing Calendar • Track and analyze competition initiatives in the region every quarter• Deploy best practices and successful marketing initiatives across various stores• Implement brand campaigns to keep up the imagery of brand• Work with Marketing and Store teams as identified by Store Manager for executing a specific promoNew Store Launch• Understand the media and current local events in the vicinity or in the city • Create a formal brief for the event agencies with clear deliverables • Undertake mall recci, shortlist space for branding and align with the RMM• Understand the demographics and psychographics of consumers in new markets• Understand competition in the vicinity• Propose the launch plan for the new stores• Monitor the implementation of marketing activities in new stores vis a vis planned output• Work closely with AMs for new store launches Season Launch• Adapt the theme and the communication of the season launch to the regional communication• Propose BTL ideas to communicate the theme, align with the RMMs and execute the same as per season• Ensure quality execution of POS and mall branding to create the fashion imagery of the brand• Ensure change of in-store visuals is done before the season launch dateConsumer Offer• Implement marketing collaterals for consumer offers• Closely track the performance and report the same to the RMMCustomer Loyalty) • Provide support in tying up with brands and alliances for youth and family to increase LMR enrollments and contribution

Key Deliverables: Liaising and mall relationships with a range of stake holders, e.g. customers, suppliers and colleagues. Casual and signage leasing of the mall. Enhancing leasing through planning and conducting activities like group events, road shows, etc.. Developing and advertising opportunities, which can involve placing adverts in national, regional and specialist publications, paper inserts, TV scrolls or on radio. Maintain contacts with the media. Writing and distributing press releases. Preparing photo shoots. Managing the production of marketing materials, including leaflets, posters, standees and flyers – this can involve writing and proofreading copy, and liaising with designers and printers. Arranging for the effective distribution of marketing materials. Maintaining and updating mailing databases. Organizing and attending events and exhibitions. Securing sponsorship to assist with the publicity and funding of marketing projects. Carrying out market research and customer surveys to assess demand, brand positioning and awareness. Evaluating marketing campaigns. Monitoring competitor activity. Analyzing pricing positions. Contributing to long term plans and strategies.Milestone Achieved First to do casual leasing of this mall. First, to lease signage’s outside the mall facade. I was also finalizing the rates after doing a survey from different mall and local area.  Within a span of 5 months given a revenue of Rs 7.5 lacs through casual leasing. Organized activity such as Valentine’s Day, movie promotions in the mall.

A highly professional, dynamic, impeccably presented and driven Brand Executive with vast experience of maximising the awareness, sales and profitability of recognisable brands. Experience of working in a fast paced environment and quickly understand the mission, vision and values of a brand. Possessing a proven ability to work within a brand guidelines and create an image that is up to date and right for its audience. Meticulous and highly accomplished Retail professional with over 2 years of experience with one of India’s leading conglomerate – Reliance Communications, in its Modern Trade division; Prior to this, was engaged in Retail profession for more than 2 years with Aditya Birla Retail Ltd; Result-oriented decisive leader to maintain high quality standards to meet challenges of this fast paced, high turn-over industry; Adroit at working effectively with a wide range of people in highly demanding situations; Persuasive communicator with well developed business analytical skills; Tendency to thrive in fluid environments while remaining pragmatic and focused; Highly ethical, trustworthy and discreet; Adept at working in high pressure environments with strict deadlines and multiple deliverables to implement best practices that consistently deliver outstanding results.  Effective verbal and written communication skills.  Profound skill in communicating effectively with a variety of people of various socio-economic and educational backgrounds.  Remarkable ability to work both independently and in a team environment.

Business Development• Identify the location where to open our store.• Thorough property scouting.• Finding out the economic and demographic profile of the population staying around the store of radius of 2 kms. • Doing a thorough study on competitor’s site, to get knowledge on per sq ft sales, footfalls, threats and opportunities they have to face.• Finding out new developer groups for their new projects, they are coming up with.• Maintaining a good relation with the land lord.• Handling a team.• Motivating the team.Milestone Achieved• First to open a store in central Kolkata (Free school Street, Elliot Road).• Developing relationship with investors so that they can invest for us in some projects. • Shared the concept of brokers’ meet & developers’ meet with the management.• Handled and negotiated with local political leaders for the site in Free School Street, Barasat, etc...

Business Development• Identify the location where to open our store.• Thorough property scouting.• Finding out the economic and demographic profile of the population staying around the store of radius of 2 kms. • Doing a thorough study on competitor’s site, to get knowledge on per sq ft sales, footfalls, threats and opportunities they have to face.• Finding out new developer groups for their new projects, they are coming up with.• Maintaining a good relation with the land lord.• Handling a team.• Motivating the team.Milestone Achieved• First to open a store in central Kolkata (Free school Street, Elliot Road).• Developing relationship with investors so that they can invest for us in some projects. • Shared the concept of brokers’ meet & developers’ meet with the management.• Handled and negotiated with local political leaders for the site in Free School Street, Barasat, etc...