Samrat Das Gupta Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Adding value to our clients by blending Content, Data & Technology for Market Impact and Effectiveness. At the same time, I am excited to help shape the Future of Marketing Communications at Innocean 2.0.

Gurgaon, India

A Priori is a consultancy firm that helps clients accelerate growth through strategic marketing initiatives.The mission - to provide long term sustainable solutions that are fundamental to the business and its people.What set us apart?We understand the strategic challenges but also the realities that are rooted in the execution. Our approach to problems takes into consideration company environments, people & processes, which help us deliver realistic and executable solutions.

Gurugram, Haryana, India

Microgravity Ventures is opening up a gateway to a new world of Experiential Gaming by setting up world class Virtual Reality and Augmented Reality led ‘Experience Centres’. At the forefront of immersive technology and innovative experiences, we bring to the consumers an advanced and curated gaming experience never before seen in India by aggregating the most amazing AR -VR experiences under one roof, starting with our flagship outlet in Gurgaon.My role as senior management encompassed business strategy, shaping the brand, its long-term vision and the bringing to life our unique user experience with a digital-first approach, social media marketing and influencer marketing, including hyper-local Go-To-Market strategies with a mix of touchpoint marketing and traditional advertising

Gurugram, Haryana, India

As part of the core team, I was responsible for curating, nurturing and fostering the Knosh brand and the strategic direction for the product, brand and the company. A digital first offering, every touchpoint adhered to the brand core of creating magical food experiences. Our through the line approach brought to life our offering of Signature Dishes by Award Winning Chefs, right at your doorstep.

New Delhi Area, India

http://culturedrum.com"BRANDS LIVE IN CULTURE, NOT IN MARKET"Culture IP Creation:We are working on India's largest culture content project in the anthropological domain. India Film Collective is an initiative by acclaimed filmmaker Bharatbala to partner with the finest creative minds and create an unparalleled repository of timeless films that will celebrate India’s extraordinary cultural heritage and serve as the country’s ultimate virtual museum.Culture & Content Consulting:We work closely with brands, marketers, startups and agencies on business process, brand and content strategy. CultureDrum is a Group M preferred partner, working on content ideas and platforms for the agency's key brands. Collaborations:We go beyond 'consulting' - we execute effectively and efficiently. Our collaborative is a trusted network of design, content, film production, retail, digital and media specialists - through them we execute campaigns, creative projects, activations and media deployment for brands.o Marketing consultant for Navrasa Duende, an event production house looking to curate new and interesting formats of events, to bring never before seen Indian and Global artists.o Empanelled partner at Canara HSBC OBC Life Insurance for Digital Content & Marketing o Brand management and communication for Micromax (Air Conditioners), uniqverse, khabri.com, Jindal Stainless Lifestyle, Huawei (Honor mobiles)o Digital content strategy, planning and execution for KIA Ball Kids Programme (Innocean) and First Time Voter Campaign for mygov.ino Partnership & representation for Motivator (Group M), Brandmusiq, InteractionOne, Sociowash, The Goddess, Think Inc. and Bharat Bala Pictureso Please visit http://culturedrum.com for more details

Gurgaon, India

• As head of Experiential Marketing, my role was to lead the non-Samsung businesses and drive New Business Development for the specialisms of retail and events & activationo Build and nurture existing relationships with clients like Timex, adidas, Titan, GSK, Heineken, Coca Cola, Spencer’s, Clarks, Volvo-Eicher by expanding current scope of work and additional business through value added services of Experiential Marketingo Convert businesses from being execution-led to meaningful business relationships with a long-term BTL partnership focuso Assess Samsung-based strengths in Experiential Marketing vis-à-vis market needs and customize offerings and pitch for new business with a focus on FMCG & Food, Apparel, Footwear, Fashion and Luxuryo Improve imagery of Cheil by demonstrating an integrated go-to-market capability from design on to store-level consumer interaction through effective shopper marketing tools and the core mantra of technology+creativityo Enhance the levels of creative output and bring a strategic focus and approach to the pitching processo Do a gap analysis of capability v/s market needs and set up the Shopper Marketing function keeping the shopper and brand in the middle. Develop a comprehensive and integrated, 360 communication model by liaisoning with other Cheil Network partners & agencies, specifically Iris Worldwide, Barbarian Group, MDLab and PengTai.

Mumbai Area, India

• Key lead on the ITC Tobacco Division business, Grey India’s second largest account:- Strategic Lead for entire HoReCa Channel strategy, planning and execution for all King Size Filter Tip Brands (India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut). - Heading the business as a separate profit unit with focus on Strategy, Brand Services, HoReCa Relationship, Retail & Merchandizing, Activation & Events and Digital & Interactive- Key driver in garnering out-of-scope projects, the latest one being developing a new identity and brand communications for Classic’s retail architecture across all trade marketing channels - Directing the retail space development team with a focus on emerging channels, visibility solutions for HoReCa and specific brand input solutions- Driving the digital and interactive discipline for lifesaparty.in as well as for innovations and use of new technology in marketing programmes- Brand responsibilities for Cigars (Hand-Rolled Armenteros & to be launched machine-made); specializing in the luxury segment & luxury channel marketing including Cigar Republic exclusive stores• Shopper Marketing, Retail & BTL:- Strategic partner for Horlicks Nutribic & foods division, Ferrero portfolio, Raymond Group (Park Avenue portfolio, Parx, Luxus), TimesPro• In charge of setting up and expanding the Shopper Marketing & Retail Portfolio with a focus on new business development

Mumbai Area, India

Ho Chi Minh City

• Worked closely with the regional team as the lead strategic driver for the BAT regional cluster of Indochina (Vietnam & Cambodia)- Brands Handled - Dunhill, Kent, 555, Craven A, Ara- Liaison and work in consultation with regional business group and strategic planning cell. A two way process of brief to execution flowing from end-market to region as well as from region to end-market; while working closely with the SPI Director at BAT’s end (Strategic Planning and Innovations)- Instrumental in leading the premium workstream which led to the launch of Kent. Led the research on Unmet Consumer Needs from formulation of research brief, working with BAT/G2 International Brands guidelines, qualitative and quantitative research with internal and external agencies- Strategic planning and future direction setting for strong local brands in Vietnam (Craven A) and Cambodia (Ara)• Responsible for and led the rebranding exercise for Bao Viet, Vietnam’s largest financial institution. Worked closely with the Bao Viet team, board members including government representatives in close consultation and liaison with the HSBC team• Leader of all new business pitches which saw Grey Vietnam win 6 consecutive big retainer and project pitches on Samsung, Vinaphone, Great Eastern Life Insurance, Bao Viet Holdings, Carlsberg, Bayer• Strategic lead for P&G and GSK brands in Vietnam• Member of regional strategic planning group for Grey Group with specific focus on Eye on Asia/Vietnam/Retail• Published in leading industry journals of APAC and Vietnam as well as gave talks at marketing and marketing communications forums

Dhaka

• As the Country Manager for Grey Bangladesh, led a 70 member strong country office based in Dhaka with business interests and clients (both MNC and leading local clients) including the Chittagong and Sylhet markets• Other than handling the managerial role in the agency and overall custodianship of all regional & local brands, also the lead strategy person for BAT, GSK and P&G. • Member of regional strategic planning group for Grey Group and GSK regional team• Responsible for securing and running the Nokia client business in Bangladesh, the only non-regionally aligned business (Bates was the APAC agency). Launched the corporate campaign for Nokia Bangladesh along with numerous new model launches including the 1080 ‘Made in Bangladesh’ campaign with the Bengali text enabled platform which helped Nokia convert 80% grey market sales to legitimate sales and achieve a market leadership position• Grey Dhaka’s ‘Lost in Translation’ campaign for Nokia won a Silver Effie, a great achievement given that it came from a non-Effie country and had to go through a rigorous judging process, leaving behind campaigns from many developed countries & agencies.• Won the GrameenPhone (Telenor) account – the largest telecom service provider business in Bangladesh and one of the leading advertisers in the market• Grey Dhaka became the benchmark for strategic & creative excellence in the market, as demonstrated by winning the Srijon Samman agency of the year award for the 4th & 5th consecutive times during that tenure

New Delhi Area, India

• Clients Handled – Aviva Life Insurance, Samsung Corporate (Samsung Cup & other ad hoc projects, Samsung Microwaves), Living Media (Business Today, Golf Digest India, Smart Inc), ONGC (Corporate, Product), Mars (Pedigree Dog food, Whiskas Cat food, Waltham Centre for Pet Nutrition), Oracle (with regional team from Singapore; India launches of Oracle 9i & 11i), Deptt. Of Income Tax, Incredible India, Salora (CTV, VCDs), IndiaHQ (indiahq.com, seattleguru.com), Newgen Software• One of the biggest challenges was launching dog food in India right from scratch. This led to a secondment to Mars’ Pedigree operations in Hyderabad involving marketing and advertising as well as learning the nuances of the business down to the last kibble. India became the benchmark for emerging market launches in the Mars world• In 2004, was involved in the historic Indian cricket team’s tour to Pakistan through the Samsung Cup. As a cricket enthusiast, was given the responsibility and challenge to lead the pitch and the resulting campaign. This 360 communication & marketing approach covered the entire gamut of communication solutions from designing the trophy, working on the official song and album launch with Sony Music, working with two iconic music groups Euphoria from India and String from Pakistan, eight members of the Indian Cricket team (out of eleven), down to the last bit of in-stadia branding culminating finally on the cricket field• This effort was instrumental in Grey’s ‘Jeet Lo Dil’ (Go ahead and win hearts) campaign winning the gold in Media Magazine’s Asian Marketing Effectiveness Awards

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

This course is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business.

Master Of Business Administration - Mba, Marketing

Post Graduate Diploma In Advertising & Marketing, Advertising & Marketing

Bachelor Of Arts - Ba, Sociology

Aissce, Science With Economics