Samrat Das Gupta Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

Adding value to our clients by blending Content, Data & Technology for Market Impact and Effectiveness. At the same time, I am excited to help shape the Future of Marketing Communications at Innocean 2.0.

Gurgaon, India

A Priori is a consultancy firm that helps clients accelerate growth through strategic marketing initiatives.The mission - to provide long term sustainable solutions that are fundamental to the business and its people.What set us apart?We understand the strategic challenges but also the realities that are rooted in the execution. Our approach to problems.

Gurugram, Haryana, India

Microgravity Ventures is opening up a gateway to a new world of Experiential Gaming by setting up world class Virtual Reality and Augmented Reality led ‘Experience Centres’. At the forefront of immersive technology and innovative experiences, we bring to the consumers an advanced and curated gaming experience never before seen in India by aggregating the.

Gurugram, Haryana, India

As part of the core team, I was responsible for curating, nurturing and fostering the Knosh brand and the strategic direction for the product, brand and the company. A digital first offering, every touchpoint adhered to the brand core of creating magical food experiences. Our through the line approach brought to life our offering of Signature Dishes by.

New Delhi Area, India

http://culturedrum.com"BRANDS LIVE IN CULTURE, NOT IN MARKET"Culture IP Creation:We are working on India's largest culture content project in the anthropological domain. India Film Collective is an initiative by acclaimed filmmaker Bharatbala to partner with the finest creative minds and create an unparalleled repository of timeless films that will.

Gurgaon, India

• As head of Experiential Marketing, my role was to lead the non-Samsung businesses and drive New Business Development for the specialisms of retail and events & activationo Build and nurture existing relationships with.

Mumbai Area, India

• Key lead on the ITC Tobacco Division business, Grey India’s second largest account:- Strategic Lead for entire HoReCa Channel strategy, planning and execution for all King Size Filter Tip Brands (India Kings, Lucky.
• Shopper Marketing, Retail & BTL:- Strategic partner for Horlicks Nutribic & foods division, Ferrero portfolio, Raymond Group (Park Avenue portfolio, Parx, Luxus), TimesPro
• In charge of setting up and expanding the Shopper Marketing & Retail Portfolio with a focus on new business development

Mumbai Area, India

Ho Chi Minh City

• Worked closely with the regional team as the lead strategic driver for the BAT regional cluster of Indochina (Vietnam & Cambodia)- Brands Handled - Dunhill, Kent, 555, Craven A, Ara- Liaison and work in consultation.
• Responsible for and led the rebranding exercise for Bao Viet, Vietnam’s largest financial institution. Worked closely with the Bao Viet team, board members including government representatives in close consultation and.
• Leader of all new business pitches which saw Grey Vietnam win 6 consecutive big retainer and project pitches on Samsung, Vinaphone, Great Eastern Life Insurance, Bao Viet Holdings, Carlsberg, Bayer
• Strategic lead for P&G and GSK brands in Vietnam
• Member of regional strategic planning group for Grey Group with specific focus on Eye on Asia/Vietnam/Retail
• Published in leading industry journals of APAC and Vietnam as well as gave talks at marketing and marketing communications forums

Dhaka

• As the Country Manager for Grey Bangladesh, led a 70 member strong country office based in Dhaka with business interests and clients (both MNC and leading local clients) including the Chittagong and Sylhet markets
• Other than handling the managerial role in the agency and overall custodianship of all regional & local brands, also the lead strategy person for BAT, GSK and P&G.
• Member of regional strategic planning group for Grey Group and GSK regional team
• Responsible for securing and running the Nokia client business in Bangladesh, the only non-regionally aligned business (Bates was the APAC agency). Launched the corporate campaign for Nokia Bangladesh along with.
• Grey Dhaka’s ‘Lost in Translation’ campaign for Nokia won a Silver Effie, a great achievement given that it came from a non-Effie country and had to go through a rigorous judging process, leaving behind campaigns from.
• Won the GrameenPhone (Telenor) account – the largest telecom service provider business in Bangladesh and one of the leading advertisers in the market

New Delhi Area, India

• Clients Handled – Aviva Life Insurance, Samsung Corporate (Samsung Cup & other ad hoc projects, Samsung Microwaves), Living Media (Business Today, Golf Digest India, Smart Inc), ONGC (Corporate, Product), Mars.
• One of the biggest challenges was launching dog food in India right from scratch. This led to a secondment to Mars’ Pedigree operations in Hyderabad involving marketing and advertising as well as learning the nuances.
• In 2004, was involved in the historic Indian cricket team’s tour to Pakistan through the Samsung Cup. As a cricket enthusiast, was given the responsibility and challenge to lead the pitch and the resulting campaign..
• This effort was instrumental in Grey’s ‘Jeet Lo Dil’ (Go ahead and win hearts) campaign winning the gold in Media Magazine’s Asian Marketing Effectiveness Awards

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

This course is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business.

Master Of Business Administration - Mba, Marketing

Post Graduate Diploma In Advertising & Marketing, Advertising & Marketing

Bachelor Of Arts - Ba, Sociology

Aissce, Science With Economics