Samrat Ghosh Email & Phone Number

Delhi, India

India

Machinery of Rice Mill

Delhi, India

Managing turnover of 360 crores annuallyAttrition analysis of departing customers and FFS clearance within 45 days is monitored and maintained in Portal 2% Attrition for FY 18-19Setting up of process and system to improve WSS Management System, to enhance productivity and ROI of WSS, and providing visibility to WSS through WSS SpeedometerPivotal in driving implementation of DMS and Tablet Automation PAN India for the divisionWorked closely with top-tier channel partners on… Show more Managing turnover of 360 crores annuallyAttrition analysis of departing customers and FFS clearance within 45 days is monitored and maintained in Portal 2% Attrition for FY 18-19Setting up of process and system to improve WSS Management System, to enhance productivity and ROI of WSS, and providing visibility to WSS through WSS SpeedometerPivotal in driving implementation of DMS and Tablet Automation PAN India for the divisionWorked closely with top-tier channel partners on custom marketing programs that resulted in revenue enhancement of Fevistik under core category, new launches under New Product Category from INR 42 crores to INR 61 Corers Developed relationship with key customer managers that extended beyond specific sales events and opportunities; managed & negotiated commercial conditions with all key retailers/distributorsAugmented revenue by 8% and market share by 5% through the implementation of TSI Automation through Tablet and DMS for Distributors and Loyalty Programme for key retailers strategies Amplified customer base by 23% through maintaining effective relationships, by Distributor Meets and Retailer Meet by zone twice annually Identified target markets and established successful plans to develop them, thereby bringing in INR 28 Crores worth additional revenueLed a team of 130 Sales Executives in a promotional campaign that resulted in increased sales of INR 15 Crores and the company exceeding its annual sales targets by 4% Doubled the number of outlets for Fevistik, Fevicryl Acrylic Colour, Fevicol Kits products, which created space for extra growth Show less

Up West

- Acquisition- Setting up of distribution Infrastructure, in the four Zones of UP West.- The four zones TO is 120 cores of handset business, which is 8% of PAN INDIA business.- Managing a team of 15 Area Sales Managers/Branch Manager to execute the assignment.- Monitoring and analysis of day to day DRR, Stock level at CNF godown and Stockists- Credit Control of Stockists, Monitoring of inputs, market outflow is monitored on day to day basis.- Analyse performance and… Show more - Acquisition- Setting up of distribution Infrastructure, in the four Zones of UP West.- The four zones TO is 120 cores of handset business, which is 8% of PAN INDIA business.- Managing a team of 15 Area Sales Managers/Branch Manager to execute the assignment.- Monitoring and analysis of day to day DRR, Stock level at CNF godown and Stockists- Credit Control of Stockists, Monitoring of inputs, market outflow is monitored on day to day basis.- Analyse performance and generate specific tactics to improve performance (including building strategy, redevelopment, sales, and leasing plan approvals to achieve required returns- Manage delivery by relationship with external and internal service providers (SLA’s)Managerial1. Business acumen2. Decision maker based on experience, expertise, market information and research3. Strong communication skills4. Practical – good organisational skills5. Time management Behavioral1. Innovative 2. Strategic thinker3. Team player Show less

Delhi And Ncr

- Handling Prepaid and Postpaid Segment operations with key responsibility for Customer Acquisition, Revenue Management, Distribution, CMS & RMS, etc.- Responsible for managing profitability of approx 100 TTRB Stores, with reporting of store managers and Channel Sales manager.- Contributed approx 25 Cr of revenue for the financial year 12-13- Liasioning and coordination with circle Marcom team for driving store specific promotional activities in order to ensure store… Show more - Handling Prepaid and Postpaid Segment operations with key responsibility for Customer Acquisition, Revenue Management, Distribution, CMS & RMS, etc.- Responsible for managing profitability of approx 100 TTRB Stores, with reporting of store managers and Channel Sales manager.- Contributed approx 25 Cr of revenue for the financial year 12-13- Liasioning and coordination with circle Marcom team for driving store specific promotional activities in order to ensure store profitability.- Driving volume acquisition and revenue for TTRB franchisee stores in order to ensure ROI for the Channel. Show less

Delhi And Ncr

Acquisition- Setting up the distribution channel of OEM business in Delhi NCR, contributing 2500 net ads to the outbound business of 12000: (20% contribution to Postpaid Business), through alternate Channel.- Effectively managed marketing alliance with OEM brands such as HP, Acer, Lenovo, Toshiba, HCL, Samsung and Dell. Successfully aligned with HP and Acer for distribution with the revenue generation model.- Responsible for Maintaining Revenue Line-up, EBIDTA by ensuring mix of… Show more Acquisition- Setting up the distribution channel of OEM business in Delhi NCR, contributing 2500 net ads to the outbound business of 12000: (20% contribution to Postpaid Business), through alternate Channel.- Effectively managed marketing alliance with OEM brands such as HP, Acer, Lenovo, Toshiba, HCL, Samsung and Dell. Successfully aligned with HP and Acer for distribution with the revenue generation model.- Responsible for Maintaining Revenue Line-up, EBIDTA by ensuring mix of Acquisition, U&R & VAS Led initiatives for Mobile, Fixed Wireless and Enterprise Business (SME) business functions.- Successfully initiated Trade Marketing initiatives in IT channel for smooth customer acquisition process.- Awarded with the ‘Best Performer Award’ across India for innovation & speedy implementation in 2008 and ‘Photon Champ’ (National Award) for marketing & distribution of Photon in 2011. Show less

Bihar Jharkhand

Chief Accomplishments:Project: Trade marketing and Distribution of Greeting Cards and Stationeries, Bihar & Jharkhand- Handled primary & secondary sales activities for stationeries and greeting cards for the branch. Successfully implemented Trade Marketing strategies for the greeting gifting and stationery.- Efficiently increased the sales revenue and market share for Greeting cards section and successfully implemented the distribution model for stationery. Project:… Show more Chief Accomplishments:Project: Trade marketing and Distribution of Greeting Cards and Stationeries, Bihar & Jharkhand- Handled primary & secondary sales activities for stationeries and greeting cards for the branch. Successfully implemented Trade Marketing strategies for the greeting gifting and stationery.- Efficiently increased the sales revenue and market share for Greeting cards section and successfully implemented the distribution model for stationery. Project: Trade Marketing and Distribution of cigarettes and foods, Jharkhand as Area Executive- Efficiently enhanced the overall visibility of brands through innovation & new ideas, visibility solutions, identification & fabrication of retail branded shops, counters & shelves, retail furniture, etc.- Played a pivotal role in ‘FMCG Distribution Project’ and presented it in the district office in year 2001.- Successfully launched many brands like Insignia, Gold Flake Lights, Wills Silk Cut, Capstan Menthol, cigarettes, AIM matches, Candyman, Mint-O confectioneries, Mangaldeep Agarbatti, Ashirvaad Atta & Salt, Sunfeast Biscuits, etc. Show less

Kolkata Area, India

Instrumental to the launch and Placement of Cooking Range at Retail Stores.

Kolkatta

- Successfully launched AT & T Services in Calcutta. Appointed more franchisee outlets in the region.- Efficiently increased the number of walkins through sales promotional schemes.

Pgcbm, Marketing, A+

Sales and Marketing

Post Graduation Diploma In Sales And Marketing, Marketing, A+

Activities and Societies: Sales and Marketing Training the Students of NIIT on communication skills and Behavorial Skills

Green Belt, Revenue Increase Through Photon Data Services, A+

Six Sixma

Honours, English

Activities and Societies: Debate Team, State level sports English Honours

10+2, Science

Activities and Societies: Social Studies Captain of Baaz team