• Build marketing material for the Website, GTM, Blogs, marketing collaterals, social media, etc. while raising brand awareness among the target audience.• Development and support for sales enablement collaterals such as case studies, product guides, and slide decks.• Partner with Digital Marketing/Web Content team to ensure all product information is up-to-date and optimized against the communications plan and overall brand strategy.• Assist in implementing social media campaigns (LinkedIn, Facebook, Twitter, etc.)• Create a pipeline for client testimonials and client referrals either by Video, Audio, or Text medium.

• Planned and executed multi-channel marketing campaigns to retain and nurture Adobe’s Experience Cloud customers in North America.• Plan, Launch and Run emails, webinars, customer guides, infographics, and event campaigns.• Managed Adobe’s Customer communications portfolio; which included sending monthly newsletters and critical product announcements to customers.I managed marketing campaigns which included channels like emails, webinars, customer communications, customer guides and events.

• Managed a thought leadership event in North America named ‘Leaders&Learners’ - targeting the top 1% of Adobe customers & scaled the number of events by 200%.• This event was executed across 16 cities in North America.• I collaborated with various cross-functional teams like product marketing, consultants, account managers, design, content and the marketing automation team to manage retention campaigns to meet business objectives.

I managed all of IBM’s campaign management tools like UNICA to facilitate the execution of digital marketing campaigns.I maintained the budget tracker and the marketing calendar for all demand generation campaigns to be executed for the North American marketing team.

I generated marketing qualified leads for the company using direct marketing principles and methods.Also, worked on social media marketing campaigns for acquiring new business leads.

Sold in-store retail advertisement solutions to generate revenue for the company.I Managed the revenue tracker and the customer pipeline for the business.

Improved the radio station’s regional brand awareness by working on BTL & ATL brand campaigns.Responsibilities included managing alliances with print and television to scale brand awareness.