Director Of Sales And Marketing
East African Lions Brand
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Samrawit Girma Email & Phone Number
Director of Sales and Marketing
at
East African Lions Brand
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✓ Verified Jun 2026
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Current company
East African Lions Brand
Role
Director of Sales and Marketing
Location
Ethiopia, Ethiopia, Ethiopia
Who is Samrawit Girma? Overview
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Quick answer
Samrawit Girma is listed as Director of Sales and Marketing at East African Lions Brand, based in Ethiopia, Ethiopia, Ethiopia. AeroLeads shows a matched LinkedIn profile for Samrawit Girma.
Samrawit Girma previously worked as Director of Sales & Marketing at East African Lions Brand and Presales Manager at Bgi Ethiopia - Castel Group. Samrawit Girma holds Master Of Business Administration - Mba, Suppply Chain from Leadstar University Collage.
Profile bio
About Samrawit Girma
A Business professional with 10+ year’s functional and leadership experience in sales management, project management and business development gained through working for major global companies. Strategic & analytical skills/ methodologies anchored in FMCG international company. Strategic planning for product distribution optimization, customer satisfaction and sustainability of business. Deep expertise in building, managing, and working with larger team.
Listed skills include Leadership, Career Management, Team Building, Sales Process, and 35 others.
Current workplace
Samrawit Girma's current company
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East African Lions Brand
10 roles
Samrawit Girma work experience
A career timeline built from the work history available for this profile.
Director Of Sales & Marketing
Current
East African Lions Brand
Mar 2024 - Present
Presales Manager
Dec 2020 - Oct 2023
Regional Sales Manager
Coca-Cola Beverage Africa
Oct 2018 - Nov 2020
National Key Account Manager
Coca-Cola Beverage Africa
Mar 2017 - Sep 2018
Rtm Project Lead
Coca-Cola Beverage Zambia
Nov 2019 - Jun 2020
Route To Market Manager
Coca-Cola Beverage Africa
- Responsible for:-
- Sales building blocks including prospecting, picture of success, order management (through improved sales force automation system) and customer development.
- Logistics including inventory deployment, warehousing, distribution (through and improve third party distribution system) and collection.
- Execution including equipment management, merchandising, proper incentive mechanism and compliance
- RED (Right Execution Daily) including RED report follow up and corrective actions program.
- Quality management:- making sure that environment is safe and healthy for the team and internal and external audit should be 100% compliance.
Oct 2014 - Feb 2017
Route To Market Coordinator
I was responsible to execute every dealer survey through managing data, mapping and all the survey process. Route to market execution: Data analysis, prepare key performance index and propose Route to market model. People development: recruiting surveyors, giving training and coaching. Financial development: Prepare project budget, manage budget and manage.
Jan 2013 - Sep 2014
Company Sales Representative
- Sales growth over the last year enable profitable growth
- Sales target achievement
- Point of sales material placement and promotion
- Coaching & Training (to the distributor to give feedback from the market and communicating action plan)
- Implementation of right daily execution which have emphasis on availability, cooler and activation to enhance sales volume
- Every dealer survey
Jun 2011 - Nov 2012
Training And Business Development Officer
Gulele Subcity , Micro And Small Enterprise Development Office
- Responsible to find new business opportunity in the market
- Conduct SWOT analysis and propose solution for identified challenges &
- Joining symposiums that will extend the reach of the business which will exploring partnerships that will improve profitability
- Facilitate training and give training for the business partners
Apr 2010 - Jun 2011
2 education records
Samrawit Girma education
Master Of Business Administration - Mba, Suppply Chain
Leadstar University Collage
Bachelor Of Arts (B.A.), Economics
FAQ
Frequently asked questions about Samrawit Girma
Quick answers generated from the profile data available on this page.
What company does Samrawit Girma work for?
Samrawit Girma works for East African Lions Brand.
What is Samrawit Girma's role at East African Lions Brand?
Samrawit Girma is listed as Director of Sales and Marketing at East African Lions Brand.
Where is Samrawit Girma based?
Samrawit Girma is based in Ethiopia, Ethiopia, Ethiopia while working with East African Lions Brand.
What companies has Samrawit Girma worked for?
Samrawit Girma has worked for East African Lions Brand, Bgi Ethiopia - Castel Group, Coca-Cola Beverage Africa, Coca-Cola Beverage Zambia, and Eabsc Coca-Cola Sabco.
How can I contact Samrawit Girma?
You can use AeroLeads to view verified contact signals for Samrawit Girma at East African Lions Brand, including work email, phone, and LinkedIn data when available.
What schools did Samrawit Girma attend?
Samrawit Girma holds Master Of Business Administration - Mba, Suppply Chain from Leadstar University Collage.
What skills is Samrawit Girma known for?
Samrawit Girma is listed with skills including Leadership, Career Management, Team Building, Sales Process, Powerpoint, Personal Development, Virtual Teams, and Retail.
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