Sam Reffitt Email & Phone Number

London, England, Gb

London, England, Gb

Worldwide, Fr

London, England, Gb

Waterford, Munster, Ie

- Spearheading the global sales strategy, identifying and targeting priority sectors and growth markets, and using this strategy to inform wider business plans and marketing efforts- Overseeing global portfolio of enterprise clients – supporting delivery teams and managing stakeholders to deliver an exceptional customer experienceKey Achievements:- Overseen global annual revenue growth of $12 million, from $27 million at the end of 2020 to $39 million at the end of 2022- Grown the UK/EMEA business over 200% in 2 years, from $2.4 million turnover at the end of 2020 to exceeding $7.8 million turnover by the end of 2022- Successfully grown key accounts- Converted 15 new clients for the global business, generating a further $9 million in initial project value- Established partner collaboration structure which has generated over $30 million in potential revenue - Created 4 new service offerings for revenue diversification – focussed-on maintenance and support - Built foundations for the commercial arm of the business – establishing new structure, tooling, internal collaborative processes, and department growth - Facilitating all documentation processes, contract negotiations, statement of work development and proposal builds- Influencing the development of improved cost models for the business, informing hiring strategy, service diversification and competitive rate development - Reporting directly into the CFO and CEO on KPIs, client and business performance - Developing the business’ technology partnerships strategy to create opportunities within enterprise accounts – of note, Sanity, Contentful, Cloudinary, Hygraph, Talon One, Vercel, Strapi, Algolia. - Ongoing responsibility to be Formidable’s industry body representative - of note I am on the MACH Alliance Growth Council

Waterford, Munster, Ie

As Account Director, I am responsible for many aspects of the Formidable business across the UK, Europe, Middle East, and Africa. My core objective is to formulate Formidable's long term growth strategy across EMEA. Formidable is a Design, Product Development, and Open Source software organisation, specialising in the extended digital ecosystem, with technical expertise in React, React Native, Node, and Graph QL, and Product and Design expertise in user research, UX/UI design, and design libraries. Our objective is to create quality digital products, integrating seamlessly into client teams to offer a high-level consultative service.

Satellite Beach, Florida, Us

Support clients across a variety of commercial and client engagement requirements. • Serve as the primary point of contact working with clients, account management and sales to facilitate a seamless onboarding process, ensuring a smooth 'go live' and customer experience from the outset.• Lead client relations and Account Management teams by supporting them throughout projects.• Oversee BD teams focussing on CRM and lead generation and grow revenues within existing clients by managing the pipeline and sales process of new products, including contract negotiation.• Established CRM framework, continually develop and monitor senior managers, executives and decision-makers, enhancing relationships through meetings, presentations, networking and events. • Deliver consultative sales, identifying client needs and proposing various solutions that will add real value. • Report on campaign progress to clients, present to senior stakeholders the output through weekly briefings and face to face reviews to ensure clients receive optimum value from the relationship.• Collaborate with developers to further enhance the software and conduct regular market research with customers to help steer the ongoing development of the product, tailored to customer feedback/needs. Key Achievements:• Developed a growth strategy that already generates ROI and laid the foundations for long term success.• Led the transformation from animation specialists to a fully-fledged digital agency with an innovative A.I. customer tracking SAAS product that has improved KRESH's competitive advantage.• Created the template for 'KRESH coach', an online training programme for the service product: this engages clients and enables us to acquire accurate feedback for further development of the software. • As a result of my efforts, customer satisfaction has improved dramatically, and KRESH's client turnover rate has reduced by 50% over the past 6 months, and revenue has increased £400k.

London, England, Gb

Account Director and Consultant for businesses across Technology, Sports, Creative Services, and Management Consultancies with leadership of 15 Account Executives, and a wider strategic input.• Developed and implemented strategic initiatives designed to optimise the performance of key accounts. • Built relationships with business leaders, devised strategy that elevated business profit through improved outreach and positioning, and optimised client experience from our SAAS software. • Proactively pursued the development and execution of strategic account plans to ensure achievement of assigned business goals and individual objectives. • Secured relationships with key contacts, further developed existing accounts & new customers.• Drove significant change by introducing collaboration software and revolutionised the way clients interacted with the live reporting dashboard, making it more bespoke to specific customer needs.• Implemented a weekly, monthly and quarterly reporting strategy that enriched strategic guidance. • Managed 15 Account Executives, oversaw performance, mentored coached, and provided guidance.Key Achievements:• Promoted to Account Director after only 9 months as a Client Partner. • Facilitated approx. £3.5M in revenue for my clients – directly attributable to the service provided. • Managed multiple client campaigns valued at over £1M pa. • Developed an additional £250k for Rainmaker through cross-selling additional services. • Applied evidence-based decision-making, testing content/messaging with markets to evolve and improve communications – email open rates from sales communications jumped from 10% to 16% (average).• Tasked by the M.D. to coach other Directors and provide guidance on subjects such as problem-solving, negotiating, and improving service value. Created 'Rainmaker Labs', an internal coaching programme.

London, England, Gb

• Developed relationships with business leaders, devised strategy that elevated business profit through improved outreach and positioning, and optimised client experience from our SAAS Dashboard. • Management of campaigns for nominated clients devised growth strategies for clients to deliver improved brand equity, new business, financial performance and respectable ROI.• Implemented a weekly, monthly and quarterly reporting strategy that enriched strategic guidance, monitored progress, and alleviated any trust issues.

Outlined a cost-effective growth strategy, built client relationships, and improved CRM strategy to help this slow-motion camera app and sharing platform start-up scale and lay the foundations for long-term success. • Generated partner value through collaboration, and effective onboarding/management, which allowed an understanding of each other's business' unique requirements to realise maximum value.• Reduced high churn numbers through the implementation of a disruptive, automated content and lifecycle communications strategy, tracking user engagement and rewarding through partner promotions.• Refined the marketing and business development strategy to engage new audiences and scale the business, with a particular emphasis on the App's Instagram following (a key channel for the client).• Shaped and implemented a more effective operational strategy, improving the way the app was being developed, focused on best practice project coordination, something that was previously lacking. Key Achievements:• Negotiated contracts that generated £500k of initial contract fees to Worm. • Created an integrated Marketing, Social media strategy and partnerships with global brands which helped grow Worm's Instagram following from 30k followers to 150k in 6 months. • Developed a Partnership strategy that enabled app downloads to accelerate beyond 1 million.

Frisco, Texas, Us

The key point of contact for Hertz (client), steered the relationship across the EMEA region and 27 countries.• Managed EMEA relationship and project managed £5M pa CRM and Loyalty communications campaigns within the budget, schedule, and to the standard expected from both the Agency and the client.• Ensured optimised value for Hertz, consulted, and advised on best practice for optimisation of their CRM efforts and proposed and devised an appropriate strategy for email marketing communications.• Advised the European Marketing Director and various global Marketing teams on appropriate strategies for bespoke communications to segmented/targeted customers to achieve optimum attributable revenue. • Communicated activity results by deciphering the implications of the creative and strategic data for all Hertz stakeholders and presented these results at QBR meetings. • Engaged with Hertz's partners such as AMEX, Disney Land, The LTA, Relais & Chateaux and Air France; to devise streamlined promotional content to target consumers. • Presented activity results and implications of strategic data to stakeholders and advised on future actions.Key Achievements:• Secured £350k of additional communications revenue for Brierley within the 1st year of my employment.• Campaigns reached > 1 M Hertz members across Europe and Asia and generated £5 M pa in revenues. • Re-energised teams, through expanded collaboration, built relationships with weekly catch-ups and video conferences, improved the value provided to the account, and helped devise strategy for local markets.

London, Gb

Acted as the main point of contact for nominated Technology clients and sought to ensure client retention and satisfaction - clients included, Microsoft, BT, and Cisco. • Acted as the principal liaison with customers, worked to resolve issues quickly to maintain customer satisfaction levels, assisted sales win new business and presented activity results to clients monthly. • Led contract negotiations, onboarding sessions, and refined outreach messaging up to FTSE100 C-level.• Managed team of 5 Sales Executives, enabling them to achieve targets by providing consistent support.Key Achievements:• Promoted to Client Services Manager after only 8 months as a Account Executive. • Identified upsell and cross-sell opportunities within existing accounts, frequently generated a 25% increase in annual revenue from existing accounts through additional customer events and data services.• Awarded “Best Salesman of 2014'.• Arranged a sales meeting for a client which generated them £1.5 Million+ in revenue

London, Gb

Responsible for retention and growth of the end to end portfolio for medium-sized businesses.• Generated business opportunities and grew pipeline with new and existing customers.• Developed strategic, customised plans and solutions to achieve target goals utilising data and CRM processes.• Undertook daily engagement with FTSE 100 C-Level individuals (CIO / CTO / IT Directors, etc.).

Bachelor'S Degree, International Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, International Business, Management, Marketing, And Related Support Services

High School