 Setting up robust performance benchmarks along with scheming and implementing Sales & Marketing strategies, plans and procedures Developing marketing strategy through a blend of conventional ATL & BTL activities & innovative digital marketing campaigns Directing the day-to-day operations of Counseling & Outbound team Creating long term value relationship with high potential schools in the region by making personal visits as well as by providing direction to the team for conducting multiple engagement activities in each school Leading & setting a team of Branch Managers, Admission officers & other sales & marketing and Operations professional while retaining talent in the organization for achieving higher Lead Conversion Ratio leading to incremental revenues Collecting & analyzing market research report including market intelligence for key competitors on a monthly basis Creating channel of tuition teachers for contributing to the overall admissions Ensuring timely fee collections & reducing left outs through proactive measures Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work-ethics & irreproachable integrity; driving new business through key accounts and establishing strategic partnerships to increase revenue Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets and making the business viable for partners by ensuring healthy ROI Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored segments to revitalize stagnant & declining business Devising & effectuating go-to-market strategy of introducing products to win mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities

 Assessed local market conditions, identified current and prospective sales opportunities and developed forecasts, financial objectives and business plans for the branch Successfully administered & derived AIIMS AIR 1 and NEET AIR 2 Rank holders in 2019 Directed all operational aspects of the branch to include distribution operations, customer service& satisfaction, human resources, financial, administration and sales in a manner that supports reaching the profitability goals Provided training, coaching, development and motivation to bring out the best in each distribution team member Recommended desirable changes in the policies and goals of the branch and the organization Assisted management in developing branch and organizational objectives, and also in formulating policies and budgets Managed the branch honestly, follow high ethical standards, and comply with all government regulations Ensured the safekeeping of company assets, including structures, equipment, inventory and cash Evaluated regularly the effectiveness of the branch operation, to see that policies are being observed and that goals are being attained