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Sam Rich Email & Phone Number

Behaviour Change Consultant at fourthway.co.uk
Location: London, England, United Kingdom 9 work roles 2 schools
1 work email found @e-limu.org LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email s****@e-limu.org
LinkedIn Profile matched
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Current company
fourthway.co.uk
Role
Behaviour Change Consultant
Location
London, England, United Kingdom

Who is Sam Rich? Overview

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Quick answer

Sam Rich is listed as Behaviour Change Consultant at fourthway.co.uk, based in London, England, United Kingdom. AeroLeads shows a work email signal at e-limu.org and a matched LinkedIn profile for Sam Rich.

Sam Rich previously worked as CEO at Elimu Kenya and Behaviour Change Consultant at Fourthway. Sam Rich holds Bachelor Of Arts (Ba), Archaeology, First from Ucl.

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Email format at fourthway.co.uk

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{first}@e-limu.org
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Profile bio

About Sam Rich

• Currently running eLimu, a start up building apps to transform Kenyan schools. Developed a Primary School Revision application and the region's first literacy apps for 6-7 year olds in English, Kiswahili, Lugbarati and Somali. Our next target is the growing number of parents with android smartphones, and rolling out affordable, scientifically proven, and fun literacy apps across the region. • Set up a Behaviour Change consultancy in 2004 to develop high quality teaching materials at a low cost for developing countries. We published hundreds of thousands of posters, printed thousands of books, and ran radio campaigns in six languages throughout East Africa on topics such as coffee farming, malaria prevention and governance and human rights. • ICT 4 Development specialist - set up first citizen reporting website in Uganda for elections in Uganda. In 2011, UgandaWatch was supported by donors and local NGOs and allowed reporting of election abuses by SMS. Related projects include designing mobile apps for microfinance organisations and working with local newspapers to use mobile to increase circulation and ad revenue• Research consultant on development, aid, human rights, good governance and corruption in Africa. Includes risk analysis, monitoring and evaluation, report writing and journalism.

Listed skills include Ngos, Sustainable Development, Research, International Development, and 22 others.

Current workplace

Sam Rich's current company

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fourthway.co.uk
Fourthway.Co.Uk
Behaviour Change Consultant
9 roles

Sam Rich work experience

A career timeline built from the work history available for this profile.

Behaviour Change Consultant

Current
Fourthway.Co.Uk

London, England, United Kingdom

How do we make decisions? How can nudges and design help us make better decisions? From livelihoods to health and governance, Behaviour Change is the science of decision making, and gives us the tools to help us all make better decisions. It starts with listening to your audience, and seeing the world from their point of view. Check out our work at https://fourthway.co.uk

Jan 2021 - Present

Ceo

Nairobi, Kenya

Very proud that over 550k KCPE students (over half the cohort) used learn.e-limu.org in 2020. On top of this, we developed the first literacy apps for children in Swahili and the first literacy app for adult refugees in Somali. Loved building a team and developing great products, but building a business was a whole different challenge all together!

Aug 2015 - Dec 2020

Behaviour Change Consultant

Fourthway

Kampala, Uganda

Set up IEC (information, education and communication) consultancy to produce teaching materials for East Africa. Since then we have produced a wide range of campaigns, including : posters for farmers on dealing with banana diseases, leaflets promoting sexual health education by SMS, radio campaigns for crowd-sourced good governance programmes, quizzes for coffee farmers, books on agricultural marketing... Please check out the projects section for more information.

May 2004 - Aug 2015

Founder

Ugandawitness.Org

Ugandawitness.org was a website set up to monitor human rights abuses during the Uganda Presidential election of 2006.

Mar 2006 - Jun 2006

Research Consultant

Enlightenment Economics

Research and writing on a framework paper for the World Bank about ICT in industry in Africa, focusing on textiles in Mauritius and Uganda.

Sep 2005 - Jan 2006

Designer

London, United Kingdom

Commissioned to design an animated website showing the classic, stylised London Underground Map morphing into a real geographical map.

Jun 2002 - Sep 2002

Designer

London, United Kingdom

Designing demonstration websites to show what streaming video would look like on mobile devices in the future

Jan 2001 - Apr 2001

Sharing Innovation Editor

London, United Kingdom

Managed a team of five staff and nine freelancers to produce articles about the 1,000 most innovative companies in the UK. An archive on Cool Britannia, Sharing Innovation shows companies what they can do to be more innovative.

Jan 1999 - Jun 2000

Freelance Journalist

London, United Kingdom

Writer and sub-editor in the financial and news sections

Oct 1996 - Sep 1998
2 education records

Sam Rich education

Bachelor Of Arts (Ba), Archaeology, First

Ucl

Activities and Societies: French cultural theory - Levi Strauss, Saussure, Foucault Bronze Age Europe - Minonans/ Myceneans Minoan.

FAQ

Frequently asked questions about Sam Rich

Quick answers generated from the profile data available on this page.

What company does Sam Rich work for?

Sam Rich works for fourthway.co.uk.

What is Sam Rich's role at fourthway.co.uk?

Sam Rich is listed as Behaviour Change Consultant at fourthway.co.uk.

What is Sam Rich's email address?

AeroLeads has found 1 work email signal at @e-limu.org for Sam Rich at fourthway.co.uk.

Where is Sam Rich based?

Sam Rich is based in London, England, United Kingdom while working with fourthway.co.uk.

What companies has Sam Rich worked for?

Sam Rich has worked for Fourthway.Co.Uk, Elimu Kenya, Fourthway, Ugandawitness.Org, and Enlightenment Economics.

How can I contact Sam Rich?

You can use AeroLeads to view verified contact signals for Sam Rich at fourthway.co.uk, including work email, phone, and LinkedIn data when available.

What schools did Sam Rich attend?

Sam Rich holds Bachelor Of Arts (Ba), Archaeology, First from Ucl.

What skills is Sam Rich known for?

Sam Rich is listed with skills including Ngos, Sustainable Development, Research, International Development, Editing, Report Writing, Human Rights, and Governance.

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