Building Supply side platform

> Created a Bidder for Demand side platform with Technology-led Ideas which could self optimise and could allocate app wise budget automatically and reduce the investment to 30% of the initial spend> Built an automated offline API system, which could crawl hops of redirection, set up campaign and automatically fetch to publishers> Collaborated with media planners and developed great working relationships to identify target audience and support delivery

> Building Publisher and Affle relations for potentially big publishers, which were already working. > Strengthened Publisher - Affle relations for on boarded potentially big publishers with almost 2x increase in their existing revenue> Established an automated offline API system, which increased the agency revenue by 50%> Constructed an internal server for Fraud Control system to gain more click control and reduce fraud by 20%

1) Help in planning Client spends towards better ROI, lowering fraud and delivering quality traffic. 2) Communicate internally with the sales to plan better strategies for the client to delivery results. 3) Work and understand different client behavior and plan delivery accordingly. 4) Work towards building sustainable relations with the client meanwhile make profits in the process. 5) Help internal teams with analysis of quarterly reviews for clients and plan strategies for future quarters.

1) Helping scale the China export business further 2) Exploring alternative supply and supply channels to deliver the provided budget3) Working on Client meeting presentations and strategies to pitch 4) Helping with the delivery strategy and budget allocation

1) Trained fellow associates and briefing about the overall business 2) Worked closely with the regional teams to grow the overall business 3) Worked both on demand and supply side 4) Helped with the migration of platform, minimizing the risk of revenue loss

Have been responsible for handling and growing the following : 1) China Export overseas demand and interacting directly with clients2) Actively hunting and growing direct and affiliate supply3) Growing indirect demand channel opportunities across multiple partners4) Actively working of quality control and deliverables

> Designed an Incent App Wall with fellow college mates to promote incentived App install campaigns> Devised a review crawling system to crawl Playstore reviews and Incentivize Reviews for clients > Presented App Store Optimization as an upsell service with the built product