Samridhi comes with over 20 years of integrated communication experience. Over the years, she has built a strong foundation in managing the reputation of marquee brands across sectors like Technology, IT, Telecom, and Startups. The skills developed and strategies strengthened during reputation building include value-based communications, crisis communication, account planning, reputation management, and advocacy. In addition, she has over a decade of experience in driving content, social media campaigns/strategies, digital PR, and influencer campaigns for leading brands. She has extensive experience working with the startup ecosystem. Educationally, Samridhi's credentials include a Business Management Diploma from Welingkar Institute of Management, Certification in Social Media Communications, Digital Marketing & Communication from Singapore University and upGrad, and Organizational Leadership from the Indian School of Business. She also holds a bachelor's degree in biotechnology from Bangalore University.