Samrita Ghosh Email & Phone Number

Our team at The J.M. Smucker Co. has transformed the e-commerce landscape, launching interactive web pages and integrating a robust content management system to amplify user engagement. With a focus on personalization, we've successfully driven increased conversions by leveraging consumer data for targeted campaigns. My role pivots on enhancing the consumer experience through strategic planning and execution of engagement initiatives, evidenced by our intuitive user experiences and effective content.Holding an Executive Master's in Project Management and a Master's in Business Analytics, my expertise lies in agile methodologies, crystallizing business requirements, and managing product vision. The creation of a Product Vision Document under my guidance has significantly contributed to the long-term mission of our product development. As a certified Tableau Analyst, my analytical acumen has been vital in informing data-driven decisions and optimizing business processes.

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  Information Technology Business Analyst

  The J.M. Smucker Co.

  Feb 2021 - Present

  Responsible for enhancing the retail websites on new infrastructure and integrating it with the content management system. Interactive web pages and intuitive user experience were launched on the web platform. Focused on enhancing public-facing websites and integration with content management helping in increasing conversion through personalization and building effective content and increased engagement among users. Responsible for enhancing consumer experience by planning and executing… Show more Responsible for enhancing the retail websites on new infrastructure and integrating it with the content management system. Interactive web pages and intuitive user experience were launched on the web platform. Focused on enhancing public-facing websites and integration with content management helping in increasing conversion through personalization and building effective content and increased engagement among users. Responsible for enhancing consumer experience by planning and executing consumer engagement campaigns using the consumer data.➲ Created Product Vision Document to clearly describe the long-term mission of the product➲ Ensured that every task is tracked and updated in Jira by the team and regularly monitored the progress➲ Organized the EPICS to User stories and adopted INVEST criteria in writing user stories and acceptance criteria ➲ Managed and Prioritized Product Backlogs➲ Facilitated Scrum Daily Stand-ups, Sprint Planning, Sprint Review, Backlog Grooming, and Sprint Retrospectives.➲ Made regular presentations to Portfolio stakeholders with release plans and status updates to keep the visibility to stakeholders, improving stakeholder engagement and risk planning.➲ Created and reported Sprint Burn-Down charts for sprint progress.➲ Established and led project teams to develop and executed delivery plans across cross-functional teams.➲ Formulated SQL Queries to generate relevant reports from the Database and created views, stored procedures, and custom SQL queries to import data from the SQL server➲ Designed and documented Test Strategies, Test Plans, Test Scenarios, based on business requirements, technical specifications with the QA team. Show less