Sam Roecker works with campaigns and organizations across the country to create and execute communications, digital, and campaign strategies.Most recently, he served as spokesperson for Justice-elect Janet Protasiewicz's successful campaign for the Wisconsin Supreme Court – the most expensive judicial race in American history. This high-profile race was called the "most important race of 2023" and received national and international attention.During the 2022 election cycle, Sam served as a senior advisor and deputy campaign manager to Wisconsin Governor Tony Evers’ re-election campaign, where he oversaw the campaign’s communications, digital, and research departments. Evers’ victory was the first time since 1962 that Wisconsin elected a Democratic governor while Democrats held the White House.Previously he consulted and served as communications director for Wisconsin Supreme Court Justice Jill Karofsky's successful election in April 2020. Spending more than a decade in Iowa politics, Sam was also the Iowa State Director for John Hickenlooper’s 2020 presidential campaign.Prior to co-founding Path to Victory in 2018, he was communications director for the Iowa Democratic Party and former Iowa First Lady Christie Vilsack. He also managed multiple local and federal campaigns across Iowa, and advised corporations and organizations across the country on public affairs strategy. In addition to his political work, he has advised attorneys on client recruitment and paid media for major mass torts, including a historic $13.5 billion settlement against Pacific Gas and Electric following devastating forest fires in 2017 and 2018.He is a graduate of the University of Wisconsin School of Journalism and Mass Communication and currently lives in Madison, WI.

Led Governor Hickenlooper’s Iowa Caucus campaign and served as a member of the campaign’s national senior staff.Developed Iowa Caucus campaign plan, budget, and hired Iowa senior staff team.Served as an on-the-record spokesperson for campaign and maintained relationships with key Iowa and national reporters and other political influencers.Planned, staffed, and executed principal trips to Iowa, including a statewide RV tour and major multi-candidate events.Worked with consulting team and principals on speech and debate prep, press strategy, and national campaign plan.

Worked with clients to engage 2016 presidential campaigns, media, and activists on key issues.Served as spokesperson and press lead for multiple campaigns, ballot initiatives, and events, including the final Harkin Steak Fry featuring Hillary and Bill Clinton. Built strong relationships with press and made regular televised appearances to discuss political issues and campaigns.Implemented organizational programs for political and corporate clients, including a program that held more than 400 town halls per month in the summer of 2015.Managed self and opposition research projects for state and federal campaign clients.Acted as campaign manager and general consultant for local and congressional candidates.

Quickly built and managed a successful primary campaign for a contested race before transitioning to a deputy campaign manager and consulting role for the general election. Led research and communications for general election.Hired full consulting team and staff that secured ballot access just weeks after campaign announcement.Worked with state and national partners to create our primary and general election plan.Led preparation for debates, editorial boards, press appearances, and served as primary campaign spokesperson.

Served as campaign spokesperson and coordinated earned media, research, and paid media efforts for a high profile, competitive congressional race.Prepared candidate and surrogates for local and national media appearances, events, policy tours, and seven debates.

Led the state party’s press office in a competitive 2010 election cycle and through the 2012 Iowa Caucuses where we worked to define Republican presidential hopefuls and build support for President Obama’s re-election.