Sam Saenz Email & Phone Number

St. Louis, Mo, Us

• Acted as a team lead under my team manager to help set up processes, review work, and coach the quality of UX writing/content strategy across the product team. • Acted as a strategic partner in helping the UX team with UX strategy and vision.Worked on content design initiatives that impact bigger systems, multiple product teams, and new product opportunities.• Moved quickly and flexibly to build out strong and compelling research, information architecture, and UX writing decks under tight deadlines. •Held presentations to get buy-in from stakeholders and to educate them on user problems and the design thinking process from a content strategy perspective to positively impact the company's product quality and bottom line.• Built positive working relationships across the organization with the product design, engineering, and product management teams that have resulted in better, faster, and more efficient output. • Helped to influence leadership and their understanding of the impact and vision of content design. Helped my manager with the interview process to create a robust, efficient, and effective UX writing/content strategy team.• Collaborated on strategy and vision with partners, UX leaders, and other team members to establish objectives and high-level strategies for design projects.• Fostered a sense of team health and mission and created a sense of partnership and collaboration with designers from multiple teams.• Delivered clear, direct, and actionable feedback to help my fellow writers and designers.• Have initiated several self-started UX Content Strategy projects that have the potential to significantly affect BEES' bottom line.

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I own & run a micro-digital agency that specializes in branding, digital strategy, copywriting, web design, and social media and email campaigns.• Help clients brand their business by defining voice, tone, personas, and strategy • Develop monthly content and social media campaigns for clients to drive conversions and meet business goals• Create content and write copy for client’s blogs, landing pages, websites, and marketing materials• Assist clients with various tasks on their websites hosted on WordPress, Squarespace, Weebly, and Wix such as e-commerce implementation and landing page design

Woonsocket, Ri, Us

• Execute on content strategy in support of larger organizational goals and objectives• Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital • Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users• Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement• Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines • Provide content of varying fidelity to our product designers to facilitate iterative design• Produce documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models• Author content in our publishing tools• Collaborate with the content strategy team to maintain our product content style guide• Support our design system team by providing content guidelines for components and patterns

Ottawa, On, Ca

As a UX focused Content Designer I: * Plan and create content for Shopify product marketing to educate, motivate, and convert users* Work with the creative team to craft campaigns of varying sizes across multiple channels* Identify, develop, and maintain a unique, consistent tone-of-voice for the brand across all media* Write new product and feature landing pages and other internal and external facing collateral in collaboration with product managers, designers, researchers, and developers* Run A/B tests on existing content to explore how voice, tone, and vocabulary can affect conversion on a large scale* Develop messaging and positing documentation around new and existing products

San Francisco, California, Us

Wrote usable, useful, and responsible copy that helps people quickly understand Upwork and moves them forwardCommunicate your work persuasively, helping a variety of audiences understand and believe in your decisionsOwned a sprint-based backlog of work for your domain, proactively managing your workload and tracking tasks across multiple teamsPartner closely with your team, which includes design, product management, and engineeringPresented work for critique to other content designers, executives, and your teammatesAdvocated for Upwork's content design practice by establishing new workflows and coaching co-workersTurned complex, ambiguous inputs into clear writing that aligns with our product language principlesTranslated UX research into language that anticipates needs and makes the experience easier to understandReceived feedback with grace and humility, using it to improve your work and soft skills

Austin, Tx, Us

• Elevate the Accruent brand voice on web, mobile, video, email, and press releases• Lead and contribute to brainstorming sessions to effectively execute various marketing campaigns across different channels and meet company goals• Work exclusively alongside the Webmaster to help drive overall digital strategy including user experience and conversion optimization for web • Work alongside Product Marketing Managers to identify buyer personas and coremessages to create the messaging hierarchy and write copy for product launchesand other marketing collateral• Work with Product Marketing Managers and the Marketing Coordinator toidentify SEO keywords and drive organic traffic• Audit content to implement best practices and A/B test headlines, CTAs, messaging heirarchy, etc. • Educate PMMs and other departments on the latest trends, strategies, and best practices for copy and design• Help direct the design and development of creative materials• Ensure brand identity and message consistency across channels while meeting client objectives, values, budgets, and deadlines• Mentor Jr. writers on landing page, SEO, UX, and copywriting best practices • Help the PMMs create content calendars, perform blog audits, and SEO content analysis via MarketMuse and SEM Rush.

Austin, Texas, Us

• Concept, pitch, and write a minimum of 2 editorial style blogs per month. • Strategize and direct food and event photography to be included in blogs.• Strategize blog content for social media and digital publication.

Austin, Tx, Us

• Help to shape RetailMeNot product experiences by creating useful & meaningful content that helps users understand and complete tasks for low friction, high- value experiences.• Use empathy, logic and hard data to make informed content choices that target user needs & support project goals.• Write copy with a deep understanding of how different devices (mobile vs. tablet vs. desktop) impact the content experience.• Strategize message hierarchy for landing pages, app flows, offer cards, and promo banners.• Incorporate usability testing and research to improve copy development.

Austin, Texas, Us

• Strategized and created content for Web, Blogs, Webinars, Social Media, and eBooks.• Created thought-leadership and lead generation content.• Created and outlined the TrendKite brand guidelines and Content Strategy.• Helped to define the TrendKite voice and appropriate tone for different mediums.

Austin, Texas, Us

• Ghostwrite 2-4 blogs per month in the Indeed B2B tone of voice • Write on various topics that include hard data/numbers while keeping the human aspect in mind

Austin, Tx, Us

• Helped shape RetailMeNot product experiences by creating useful & meaningful copy that helped users to understand and complete tasks. • Enabled users to interact with complex content for a low friction, high-value experience• Defined guidelines and resources for product designers and developers to ensure high-quality, repeatable content development• Used empathy, logic and hard data to make informed content choices that targeted user needs and supported business objectives• Integrated user feedback and test results to optimize copy and language• Worked throughout all phases of the design process to identify content problems that needed to be solved• Monitored content performance and ensured that all content had keyword focus, cross-links, and clear calls to action• Wrote copy with a deep understanding of how different devices (mobile vs. tablet vs. desktop) impact the content experience

New York, Ny, Us

• Conceptualize and write marketing material for social, content, and display.• Collaborate with creative team members to determine the conceptual and copy direction of branding and advertising initiatives• Work with creative and art directors, editors, and designers to ensure copy/content tone and style are consistent with visual tone & style• Assist in monthly planning of client eNewsletter• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts• Write, edit, and publish editorial pieces and podcasts for client on Wordpress platform

Austin, Texas, Us

Innovative. Vibrant. Independent. That’s the spirit of Austin, and Austin Monthly embodies that unique spirit. From culture to cuisine to current events, we curate the best of what our city has to offer. For longtime residents, newcomers and visitors, Austin Monthly is the award-winning publication that informs, entertains and creates conversation.*I was an intern for 3 months and now I am a freelance contributor.*• Responsible for researching and writing online editorial pieces and exclusive content for AustinMonthly.com• In charge of conducting and transcribing interviews with various public figures. • Updated AustinMonthly.com when necessary with latest articles and issues.

Austin, Tx, Us

Golfsmith International is North America's largest golf specialty retailer operating over 160 stores and two e-commerce websites under the Golfsmith brand in the United States and Golf Town in Canada.• Conceptualized and wrote marketing material for email, print and digital advertising, direct mail, radio, and store visuals.• Partnered with art directors and web designers to make concepts stronger and copy approaches the best possible.• Researched all pertinent background information related to assigned product copy in preparation for final review by merchants and marketing management.• Wrote copy for retail products, promotions, collateral materials, and other department projects as assigned.• Wrote copy and strategized the messaging hierarchy for (5-7) email campaigns, digital banners, and social media posts per week.• Provided copy that aligned with marketing campaigns for all social media channels.• Wrote & edited blog posts for the Golfsmith & Golf Town websites.

Austin, Texas, Us

Momentum Factor is the leading international social media, digital marketing and risk management firm specializing in the direct selling industry.• Served as the primary Copywriter and Content Strategist for 3 of MomentumFactor’s 6 clients.• Created daily content for client’s websites, blogs, Facebook, Twitter, Pinterest,Instagram, G+ and LinkedIn accounts.• Ensured that all creative development aligned with the clients’ goals andcompliance standards.• Fostered and monitored engagement and growth on clients’ social mediachannels.

Atlanta, Ga, Us

I served as a receptionist for 4 months and then file clerk from December 2013-February 2015.

•Copywriting for e-commerce video player, Smart store •Helped customers establish a “digital footprint” on social media sites such as Facebook & Twitter• SEO implementation • Create pan and scan videos utilizing Animoto and client assets to best represent client transaction goals• Manage task assignments distributed through NetSuite; plan and execute accordingly• Ensure that the product(s) identified for the client’s Smart Store™ are the best type(s) of product capability for the client based on the client’s goals for the Smart Store™• Build Smart Store™ based on gathered information, recorded client communication, task assignments, and client goals. Thoroughly review to ensure the completed product flows well, and is properly working and displayed• Document all internal communication as it pertains to the project within NetSuite• Identify upsell opportunities to enhance the client’s product experience; increase transaction threshold, additional stores, custom videos, etc. and communicate to the assigned Account Manager• Work closely with the Client Services team and Customer Support to ensure the client’s Smart Store™ is launched on time and on target•Project management •Create, Upload, Revise video (animoto) and insert into smart store.Examples of Work:http://mycinsay.com/c/Buckingham-Business-Center/buckingham-business-centerhttp://mycinsay.com/c/boutique-red/clothing-accessories

• Instruct and organize Kindergarten – 5th grade students in physical activities • Instruct kindergarten – 5th grade students in stretching and proper cool down exercises • Organize & teach curriculum in nutrition and healthy eating. • Spread mission statement and goals of Non-profit • Participated in special health and wellness community campaigns • Help build health and wellness culture throughout schools and community • Responsible for day to day program and successful implementation of program as well as non-profit goals • Prepared nutrition lesson plans• Supervise homework time • Tutor students with homework • Organize & supervise students in meal time • Supervise Kindergarten-5th grade students during recess • Maintain and follow up with class attendance, meal, and accident reports• Interacted with children to support positive play, interaction and learning• Attended staff meetings and workshops• Help train new instructors• Created a positive, safe and motivating environment for students, fellow staff, community • Tracked and monitored learning, goals and progress of students, fellow staff and community • Organized and participated in community and special events

Ux Certified Tier 2 Professional, User Experience

Bachelor Of Psychology, Health/Medical Psychology

Pre-Physical Therapy Studies