Sam Saenz Email & Phone Number

St. Louis, MO, US

• Acted as a team lead under my team manager to help set up processes, review work, and coach the quality of UX writing/content strategy across the product team.
• Acted as a strategic partner in helping the UX team with UX strategy and vision.Worked on content design initiatives that impact bigger systems, multiple product teams, and new product opportunities.
• Moved quickly and flexibly to build out strong and compelling research, information architecture, and UX writing decks under tight deadlines.
• Held presentations to get buy-in from stakeholders and to educate them on user problems and the design thinking process from a content strategy perspective to positively impact the company's product quality and bottom.
• Built positive working relationships across the organization with the product design, engineering, and product management teams that have resulted in better, faster, and more efficient output.
• Helped to influence leadership and their understanding of the impact and vision of content design. Helped my manager with the interview process to create a robust, efficient, and effective UX writing/content strategy.

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• I own & run a micro-digital agency that specializes in branding, digital strategy, copywriting, web design, and social media and email campaigns.
• Help clients brand their business by defining voice, tone, personas, and strategy
• Develop monthly content and social media campaigns for clients to drive conversions and meet business goals
• Create content and write copy for client’s blogs, landing pages, websites, and marketing materials
• Assist clients with various tasks on their websites hosted on WordPress, Squarespace, Weebly, and Wix such as e-commerce implementation and landing page design

Woonsocket, RI, US

• Execute on content strategy in support of larger organizational goals and objectives
• Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital
• Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users
• Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement
• Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines
• Provide content of varying fidelity to our product designers to facilitate iterative design

Ottawa, ON, CA

As a UX focused Content Designer I: * Plan and create content for Shopify product marketing to educate, motivate, and convert users* Work with the creative team to craft campaigns of varying sizes across multiple channels* Identify, develop, and maintain a unique, consistent tone-of-voice for the brand across all media* Write new product and feature.

San Francisco, California, US

Wrote usable, useful, and responsible copy that helps people quickly understand Upwork and moves them forwardCommunicate your work persuasively, helping a variety of audiences understand and believe in your decisionsOwned a sprint-based backlog of work for your domain, proactively managing your workload and tracking tasks across multiple teamsPartner.

Austin, TX, US

• Elevate the Accruent brand voice on web, mobile, video, email, and press releases
• Lead and contribute to brainstorming sessions to effectively execute various marketing campaigns across different channels and meet company goals
• Work exclusively alongside the Webmaster to help drive overall digital strategy including user experience and conversion optimization for web
• Work alongside Product Marketing Managers to identify buyer personas and coremessages to create the messaging hierarchy and write copy for product launchesand other marketing collateral
• Work with Product Marketing Managers and the Marketing Coordinator toidentify SEO keywords and drive organic traffic
• Audit content to implement best practices and A/B test headlines, CTAs, messaging heirarchy, etc.

Austin, Texas, US

• Concept, pitch, and write a minimum of 2 editorial style blogs per month.
• Strategize and direct food and event photography to be included in blogs.
• Strategize blog content for social media and digital publication.

Austin, TX, US

• Help to shape RetailMeNot product experiences by creating useful & meaningful content that helps users understand and complete tasks for low friction, high- value experiences.
• Use empathy, logic and hard data to make informed content choices that target user needs & support project goals.
• Write copy with a deep understanding of how different devices (mobile vs. tablet vs. desktop) impact the content experience.
• Strategize message hierarchy for landing pages, app flows, offer cards, and promo banners.
• Incorporate usability testing and research to improve copy development.

Austin, Texas, US

• Strategized and created content for Web, Blogs, Webinars, Social Media, and eBooks.
• Created thought-leadership and lead generation content.
• Created and outlined the TrendKite brand guidelines and Content Strategy.
• Helped to define the TrendKite voice and appropriate tone for different mediums.

Austin, Texas, US

• Ghostwrite 2-4 blogs per month in the Indeed B2B tone of voice
• Write on various topics that include hard data/numbers while keeping the human aspect in mind

Austin, TX, US

• Helped shape RetailMeNot product experiences by creating useful & meaningful copy that helped users to understand and complete tasks.
• Enabled users to interact with complex content for a low friction, high-value experience
• Defined guidelines and resources for product designers and developers to ensure high-quality, repeatable content development
• Used empathy, logic and hard data to make informed content choices that targeted user needs and supported business objectives
• Integrated user feedback and test results to optimize copy and language
• Worked throughout all phases of the design process to identify content problems that needed to be solved

New York, NY, US

• Conceptualize and write marketing material for social, content, and display.
• Collaborate with creative team members to determine the conceptual and copy direction of branding and advertising initiatives
• Work with creative and art directors, editors, and designers to ensure copy/content tone and style are consistent with visual tone & style
• Assist in monthly planning of client eNewsletter
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Write, edit, and publish editorial pieces and podcasts for client on Wordpress platform

Austin, Texas, US

• Innovative. Vibrant. Independent. That’s the spirit of Austin, and Austin Monthly embodies that unique spirit. From culture to cuisine to current events, we curate the best of what our city has to offer. For longtime.
• Responsible for researching and writing online editorial pieces and exclusive content for AustinMonthly.com
• In charge of conducting and transcribing interviews with various public figures.
• Updated AustinMonthly.com when necessary with latest articles and issues.

Austin, TX, US

• Golfsmith International is North America's largest golf specialty retailer operating over 160 stores and two e-commerce websites under the Golfsmith brand in the United States and Golf Town in Canada.
• Conceptualized and wrote marketing material for email, print and digital advertising, direct mail, radio, and store visuals.
• Partnered with art directors and web designers to make concepts stronger and copy approaches the best possible.
• Researched all pertinent background information related to assigned product copy in preparation for final review by merchants and marketing management.
• Wrote copy for retail products, promotions, collateral materials, and other department projects as assigned.
• Wrote copy and strategized the messaging hierarchy for (5-7) email campaigns, digital banners, and social media posts per week.

Austin, Texas, US

• Momentum Factor is the leading international social media, digital marketing and risk management firm specializing in the direct selling industry.
• Served as the primary Copywriter and Content Strategist for 3 of MomentumFactor’s 6 clients.
• Created daily content for client’s websites, blogs, Facebook, Twitter, Pinterest,Instagram, G+ and LinkedIn accounts.
• Ensured that all creative development aligned with the clients’ goals andcompliance standards.
• Fostered and monitored engagement and growth on clients’ social mediachannels.

Atlanta, GA, US

I served as a receptionist for 4 months and then file clerk from December 2013-February 2015.

• Copywriting for e-commerce video player, Smart store
• Helped customers establish a “digital footprint” on social media sites such as Facebook & Twitter
• SEO implementation
• Create pan and scan videos utilizing Animoto and client assets to best represent client transaction goals
• Manage task assignments distributed through NetSuite; plan and execute accordingly
• Ensure that the product(s) identified for the client’s Smart Store™ are the best type(s) of product capability for the client based on the client’s goals for the Smart Store™

• Instruct and organize Kindergarten – 5th grade students in physical activities
• Instruct kindergarten – 5th grade students in stretching and proper cool down exercises
• Organize & teach curriculum in nutrition and healthy eating.
• Spread mission statement and goals of Non-profit
• Participated in special health and wellness community campaigns
• Help build health and wellness culture throughout schools and community

Ux Certified Tier 2 Professional, User Experience

Bachelor Of Psychology, Health/Medical Psychology

Pre-Physical Therapy Studies