Sam Schwendiman Email and Phone Number

*Lead a team of marketing ops rock stars and focus on improving ourselves and the company every day.*Manage lead upload processes into Salesforce and then track lead pull through with the sales teams.*Have a seat on OCM planning committees and represent marketing.*Manage integration of key marketing initiatives across the company.*Adopt and develop new technologies to improve processes including Excel Power Query, Tableau, and Salesforce extensions.

*Partner with the sales teams to develop strategies and marketing plans to help crush their sales goals.*Improve processes critical to the business including job postings, lead routing, creative processes, and other operational endeavors.*Manage all lead generation channels through clear expectations and thought out strategies to stay within budget while exceeding lead goals.*Analyze all marketing results, evaluate ROI, and make course corrections when necessary.

*Managed the strategy, creative development, implementation, and promotion plan for the Mobile website experience.*Managed the social media strategy roll-out and tactical execution for YouTube, Google +, Facebook, LinkedIn, and Twitter.*Instigated the first provider and client Email campaigns for Weatherby Healthcare.

*Developed a method for tracking the department’s return on investment, assisted in enabling other team members to use the same approach, and integrated it into monthly reporting.*Track all marketing spend adhering to a strict budget and correlating that spending to results.*Write comprehensive creative briefs, pitch them to stakeholders and be heavily involved with the process until the project is approved and complete.

Design and build custom solutions for inefficient spaces. Specialties include:*Mudrooms*Laundry Rooms*Cabinets*Board & Batten*Trim*Custom Furniture*Refinishing

*Built their CRM (Salesforce.com) from the ground up and established usage guidelines and procedures.*Support loan officers in sales tactics and marketing efforts through online lead generation with LinkedIn ads, Google Adwords, Constant Contact & Mail Chimp Email campaigns, and SEO efforts.*Managed the development of their first website, oversaw the refresh to a mobile-optimized site, and now operate as website administrator.*Created their social media strategy.

*Analyze all incoming HUD Section 221(d)(4), 231, and 223(f) projects.*Successfully completed MAP training.*Compile and collect all application information and check for consistency.*Support loan officers in sales tactics and marketing efforts including administrator for Salesforce.com.*Anxiously engage in process improvement using GANTT charts, flow charts, and Task/checklists.*Oversee website management.

*Traveled to 10 different Universities across North America and enthusiastically presented the company's program to up to 250 students per week in information meetings with a high level of success.*Initiated University campus marketing campaigns including flyers, posters, emails, chalking and lecture theatre announcements to up to 700 students.*Effectively negotiated printing, accommodation and transportation costs to remain within a limited budget.*Motivated and directed groups of up to five students per campus to assist in marketing efforts.*Achieved company set performance goals and met all deadlines.

*In charge of weekly marketing meeting with the vice president and marketing team.*Proofed brochures, marketing packets, announcements and other information given to clients.*Responsible for all open houses' event plans including soliciting client participation.*Sustained company webpage with announcements, news, changes in policies and featured photos.*Purchased, paid and managed all advertisements and monitored deadlines.

*Coordinated company's participation at two PGA merchandise trade shows; and planned involvement in a PGA consumer trade show in Toronto, ON.*Managed all media relations with TV, web and print medium including designing three TV commercials.*Implemented employee evaluations, monthly recognition programs and bimonthly internal newsletters.

*Interviewed, hired and supervised 18 employees and kept them motivated through goals and rewards.*Gathered the data of two department surveys a month and presented it to management.*Organized and lead companywide training on how to give effective feedback resulting in doubling the amount of usable feedback.