Sam Scrofani Email & Phone Number

Remote

Chicago, Illinois

RAPP is an agency that's utterly focused on the individual.• Helping bring 21st century marketing to the US Army by replacing antiquated systems with a modern and integrated data architecture so that channel performance can be measured and recruiting strategies can be informed by holistic data analyses• Extraordinarily unique project with a ‘build the plane as we fly it’ philosophy set in a fast-paced, Agile environment focused on delivering value to our client so they can recruit a diversely skilled and representative army to defend the United States• Collaborate with engineering, strategy and design teams across partner agencies to define and execute various marketing and technology products that enable the Army to deliver its unique message to future service members• Own direct mail and email brand campaigns by leading workshops to elicit and document stakeholder requirements to ensure campaign functionality is executed and tracked upon delivery to millions of Army content subscribers• Documented product requirements including user stories and acceptance criteria in JIRA so that engineers and QA understood a feature’s function in the real world and how we will determine that feature has been completed• Lead user interviews for application programing interface (API) development to define an MVP and build / prioritize a backlog by value that will begin to integrate backend data resources and allow universally accessibility to data assets by numerous marketing functions

Greater Chicago Area

• Educating clients on the values and principles of Lean Startup, Agile development, and value proposition design to help entrepreneurs evaluate opportunities by testing ideas and assumptions to help minimize risk• Defining and validating new product opportunity that helps solve low engagement at corporate meetings by conducting market research and user interviews with planners to understand and design new experiences for attendees• Narrowing the scope of a food entrepreneur’s vision by educating on current food business model trends in social media and using Lean Startup principles to find a manageable starting point that minimizes risk and increases adaptability• Applying Strategyzer methods to create a business model incorporating value proposition, customer segments, pricing structure, channels and more to assess the plan’s viability• Writing provisional patent application to describe novel technology solutions protectable by intellectual property law

Chicago, Illinois

rMark Bio has designed a blueprint for transforming healthcare data into real-time business intelligence. Our proprietary deep learning platform analyzes global healthcare data in-conjunction with internal clinical research data to optimize partnership and engagement strategies across the life-cycle of a product for healthcare industries including; pharmaceutical, academic institutions, medical device companies, and investment firms. By leveraging rMark Bio’s platform, organizations can significantly reduce time and cost of data analysis while increasing opportunities to align real-time business strategies between their R&D, Product, Commercialization and external teams• Reported to and worked directly with CEO to ideate, plan, and develop SaaS products that simplify tracking an exponentially growing body of scientific research that life science companies rely on to develop new products for market• Accountable for two external client products from inception to delivery by running discovery sessions, exploring user pains & gains, defining an MVP, and selling the product’s value/usability/feasibility/viability to diverse stakeholders• Prioritized roadmap by evaluating features’ utility vs complexity in order to optimize a product’s value in the marketplace• Hired/managed a team of data specialists to manually collect and verify provider info, improving core dataset accuracy• Supported two beta rollouts to 150 sales reps enabling them to create HCP panels without $100,000 consulting fees

Greater Chicago Area

Brrrilliant is a software studio for startups. We are a group of full-stack software developers, UI/UX designers and product managers with many years of experience building successful products. Our mission is to bring our Agile and Lean Startup expertise to entrepreneurs. Entrepreneurs deal with significant risk and a minefield of unknowns in the journey to making their dream a reality. Unfortunately, most of the software developers and firms available to entrepreneurs work in a traditional, "big firm"​ fashion. They expect up-front definition of project scope and create a silo between software development and business. This makes experimentation difficult and forces development into a big-bang delivery even if the process is Agile. Entrepreneurs need small-cycle trials in which the solution definition, customer focus and value statement are tested and evolved in tandem. The brrrilliant team is a startup in a box. We work through all aspects of product development with the entrepreneurs including customer acquisition and marketing campaigns to create not just an app, but a successful business.We are also a woman-owned business based in Chicago.Documented product requirements including user stories and acceptance criteria in JIRA so that engineers understood a feature’s function in the real world Wrote business proposals to win new contracts for development of early stage, small-medium enterprise digital productsBuilt user story maps to plan product backlog and prioritize high value features that meet both user and business needs

Researched and analyzed US-China history to identify KPIs of military diplomacy programs that lead to improved relationsInterviewed military experts and created a prioritized list of diplomatic activities with the highest return on investment for strengthening US-China relationship and/or avoiding catastrophic errors

Online (Dc/Boston/East Africa)

Identified opportunities to interrupt violent extremist narratives among vulnerable Somali refugees and created a film program that introduced positive democratic values and demonstrated inspiring industry technology

Greater Denver Area

Planned and executed multiple public diplomacy programs that preserved non-profit’s limited resources by attracting volunteer contributors, speakers, and hosts to educate over 75 international delegates selected by US State Department

Broomfield, Co

Analyzed borrower applications by assessing financial risk of loan to prevent over 100 foreclosures for the bankFollowed bank and government consumer protection policy to understand and implement HARP mortgage programs

Greater Denver Area

Built trusting relationships through user empathy to demonstrate product benefits in over 1000 customers’ livesTrained over 200 customers by simplifying complex ideas to enhance users’ understanding and productivity

Researched and developed business model and market fit for niche service targeting incentive travel industry; leveraged media products to demonstrate value of incentive rewards, increasing employee engagement and client's return on investmentBuilt relationships with clients to deliver service designed to communicate value through imagesStrategized content production for startup digital marketing platform to showcase hotel and tour operator amenitiesMonitored digital revolution and policy developments such as DMCA, open Internet and user privacyResearched international labor policy for self-produced documentary exposing life as a cruise ship employee

New York City

Supported studio and location shooting by managing equipment, cataloging/storing footage, scouting locations, and preparing shot lists; productions include full seasons of Ebert & Roeper (ABC Chicago) and What Not To Wear (BBC New York for TLC)Aided production teams by managing research projects to factcheck scripts for National Geographic Channel seriesDirected independent documentary about working on cruise ships, coordinating cross-culturally with staff to capture various aspects of life and work at sea - from food storage and preparation to musical performances where I played saxophone in the show band

Master'S Degree

Bachelor Of Arts (Ba)

Study Abroad - Florence, Italy