Sam's expertise is as a marketing and business growth leader. Working for global B2B brands but with a B2C mindset he has broad experience leading teams to design and execute fully integrated brand to demand strategic marketing plans that consistently deliver growth and ROI. As a leader he combines his business strategy, technology industry knowledge, organisational change and brand marketing expertise with commercial partnerships, global sponsorships and award-winning CSR programmes to… Show more Sam's expertise is as a marketing and business growth leader. Working for global B2B brands but with a B2C mindset he has broad experience leading teams to design and execute fully integrated brand to demand strategic marketing plans that consistently deliver growth and ROI. As a leader he combines his business strategy, technology industry knowledge, organisational change and brand marketing expertise with commercial partnerships, global sponsorships and award-winning CSR programmes to deliver brand, business and social impact without compromise on any dimension. Show less

Supporting the growth of this innovative start up as a business ambassador, advisor and project contributor helping to drive social impact through education and awareness around green skills.

Acting as an advisor in the development and delivery of an innovative commercial strategy focusing on delivering sustainability impact for sports clubs, right holders, governing bodies and brands through an innovative SaaS platform.

Led strategy and executution for global brand partnerships covering Manchester United, Manchester United Foundation and Scuderia Ferrari. Set up and led new operations and team delivering above KPIs across business development and campaigns including external award recognition.

Brand Strategy Lead for IBM focusing on our global position and capabilities on sustainability. I work across the business, marketing and communication teams to build strategic plans and integrated campaigns bringing focus to a complex but vital topic.

I am responsible for working across the business to set the brand purpose for IBM in Europe aligning business and brand strategy and the subsequent designing and execution of the strategy to bring the brand to life in the market. Working across the business and marketing functions my focus is to design and executive innovative end to end campaigns that have a positive impact for our clients and for society in general delivered using cutting edge technology.

IBM Sports and Entertainment Sponsorship lead for the UK which includes our partnerships with Wimbledon and England Rugby. He has responsibility for managing the client relationship for all the services that IBM provides to The Championships as part of their role as the official IT provider to the AELTC. He also has responsibility for the award winning IBM marketing and innovation programme for the partnership with Wimbledon.Sam is also responsible for managing the IBM sports… Show more IBM Sports and Entertainment Sponsorship lead for the UK which includes our partnerships with Wimbledon and England Rugby. He has responsibility for managing the client relationship for all the services that IBM provides to The Championships as part of their role as the official IT provider to the AELTC. He also has responsibility for the award winning IBM marketing and innovation programme for the partnership with Wimbledon.Sam is also responsible for managing the IBM sports rights relationship with the RFU where IBM are the Official AI and Analytic Partner. Specialties: • Sports sponsorship rights negotiation, management and activation• Digital and social media marketing• Corporate communications internal and external• Practical applications of technology innovation• Strategic business planning, programme design and delivery• Thought leadershipRecent industry awards:• 2018 marketing awards: DMA Gold - Technology Industry• 2017 marketing awards: Cannes Lion: Silver in outdoor category and Innovation; DMA Gold - Best Digital Experience; DADI Use of AI / Machine Learning • Sports Industry Awards 2016 - Winner Best Fan Engagement Tournament Wimbledon & IBM• Direct Marketing Awards 2015 - Gold for Best use of mobile • B2B Campaign of the Month July - IBM and Wimbledon 2015• B2B Marketing Awards 2015 Best use of content and Grand Prix winner • Information Age - UK’s top 50 data leaders and influencers• IBM Top 5 in Marketing Society Brand of the year. IBM's UK work with tennis part of the citation. Show less

Sam has lead change programmes in both client side and internal environments including:• Leading team to drive strategic growth programmes on behalf of IBM UKI consulting business• Organisation redesign of the IBM UKI consulting practice• Designed and ran a programme to transform internal recruitment capability to increase on-board numbers 5 fold within 3 months• Redesign IT organisation for major UKI retailer under going wall to wall systems transformation• Co-author on IBM… Show more Sam has lead change programmes in both client side and internal environments including:• Leading team to drive strategic growth programmes on behalf of IBM UKI consulting business• Organisation redesign of the IBM UKI consulting practice• Designed and ran a programme to transform internal recruitment capability to increase on-board numbers 5 fold within 3 months• Redesign IT organisation for major UKI retailer under going wall to wall systems transformation• Co-author on IBM paper for its ‘Evolving Role of the CIO’ programme titled “Leadership, Capability and Culture - The CIO’s Silent Revolution”. Show less

PeopleSoft Technical Architect - Management consultant