Sam A. Shay Email & Phone Number

San Francisco, California, Us

· Led successful rebrand including ground-up website redesign and complete overhaul of public-facing materials· Created all copy and online content, serving as voice of the brand and author of all sales and thought leadership literature· Responsible for PR firm management, analyst relations, customer case studies, and event / experiential marketing materials

Boston, Massachusetts, Us

· Led fledgling organization through carveout from Accenture to rapid growth and transition via IPO to publicly-traded company· Grew earned media coverage 20.5X YoY FY2017-FY2021 through effective content strategy and targeted outreach· Increased brand awareness 20.9X YoY FY2017-FY2021 via owned media with compelling and relevant messaging· Raised overall share of voice 588% YoY FY2017-FY2021, narrowing gap between Duck Creek and leading competitorGuidewire from 54% to 2% through aggressive pursuit of coverage and high-velocity content production· Worked directly with CEO, with responsibility for production of all external corporate communications including press releases, prospect nurture campaign messaging, digital and print advertising, website/blog content, RFP/RFI responses, salespresentations, contributed media placements, white papers, eBooks, product marketing materials, etc.· Secured coverage in leading media outlets including the Wall Street Journal, Forbes, InformationWeek, CIO.com, and more· Provided messaging guidance, ghostwriting, and editorial oversight for all functions within the organization, including executivecommunications, product marketing, sales materials, RFI/RFP responses, internal/external presentations, etc.· Created and maintained process documentation for all external and internal communications, ensuring consistent andrepeatable production of high-value, on-brand messaging from 12 corporate offices worldwide· Oversaw vendor relationships with third parties responsible for public relations, web and graphic design, market reporting andanalysis, productivity tools, content licensing, publishing and printing, and experiential marketing· Advised lead generation team on best practices, strategic direction, workflow optimization, and campaign design· Aligned product marketing messaging with brand guidelines through focus on relationship of solutions to customer needs

· Created durable, market-correct brand identities with compelling, engaging copywriting, enabling seamless consumer journeys from first impression to sales conversion and beyond· Increased client ROI and growth rates by creating optimized marketing and advertising programs, customer-focused brands, and tenable business plans· Counseled businesses on best practices, growth strategies, process efficiency, and scalable procedures· Authored demand-generating content for media ranging from blog / social media posts and promotional materials to books and articles for print and web, producing qualified leads, enabling sales, and increasing marketing value; strong focus on finance / fintech and other highly technical, heavily regulated industries· Client examples include:BFA Wealth ManagementBoutique financial planning and wealth management firmo Acted as outsourced CMO during initial business planning, directing brand development and managing all marketing, resulting in $10m+ in first-year sales with $8k total budget amid highly-competitive environmento Created strategy and messaging for customer acquisition / sales funnel, ensuring seamless customer experiences and exceptional close (15+% of all qualified leads) and referral (60+%) rateso Established partnership with Investopedia, enabling publication on CNBC, Yahoo Finance, MSN, and otherso Created all written material and complete website design active until 2019; samples available on request TimePayment CorporationEstablished (32+ years) business equipment leasing companyo Consulted firm on organic inbound content strategy, SEO, and effective direct-to-consumer messagingo Provided copywriting services for digital media, targeting customer verticals with highest potential for sales growth o 750+% increase in organic traffic (30k+ leads / month)o 160+% growth in new business derived from online marketing over six monthso See my work (published during Q3 and Q4 of 2015) at http://timepayment.com/blog

Boston Logic Technology Partners is a software and marketing firm serving the residential and commercial real estate industries. Its SaaS platform is designed to serve as an all-in-one CRM, CMS, marketing, and analytics system. I was retained by Boston Logic following their decision to move from an industry-agnostic web design and development firm to a real-estate-specific provider of software-as-a-service. A few of my key accomplishments here:· As product manager, designed interactive client portal and project tracking interface, responsible for reducing resource expenditure per project from 30+% over estimate prior to my tenure to a predictable 6% average under estimate - while more than doubling user base every two to three quarters· Created numerous popular and profitable products, including the company’s most purchased web design product · Productized and packaged service offerings to enable scalable growth, directing full transition to SaaS business model from a la carte development, design, and marketing services model in use prior to my tenure with the company· Owned product roadmap, creating user stories, functional specifications, business cases, and go-to-market strategies· Authored product support documentation used by all clients; greatly reduced reliance on internal support staff · Created adaptable business processes intended to shepherd growth from startup to profitable industry leader· Wrote copy for all internal and external missives and authored all content for top-tier client marketing campaigns · Led collaborative, cross-functional teams of marketers, designers, and developers through inspiration and innovation· Designed and directed UX upgrades which directly increased end user adoption of proprietary software platform· Mentored sales team on all complex sales, providing creative and technical insight needed to close key client deals· Recruited, trained, and managed all marketing, product support, and administrative staff members

Alimodius Consulting, LLC was a software and consulting firm focused on the high-end retail space, and our software was designed to act as a point-of-sale and e-commerce solution for companies whose products often had both a high degree of available customization and a lack of critical identifiers such as a SKU number from the manufacturer or producer. A few of my key accomplishments here:· Co-founded ecommerce / POS management solutions firm dedicated to solving online sales funnel challenges· Transformed marquee client website from zero online sales to 40+% of client’s total revenue in under two years· Provided copywriting, SEO, UX, QA, product management, editorial, graphic design, and vendor management· Designed proprietary inventory management and sales system for luxury retail goods vendors along with developer partner

As a lifelong lover of automotive engineering and former holder of multiple combustion engine technology patents, I put my skill and expertise in the automotive industry to work as proprietor of a marginally profitable enterprise, which is essentially a more elegant way of saying I found a way to pay for my classic car collection. A few of my key accomplishments here:· Founded vintage automobile marketing and sales consultancy; evolved business into custom engineering, restoration, and brokerage services firm· Marketed, planned, and executed vendor presence at industry events nationwide· Performed pre-purchase evaluations of exotic and classic cars for high-net-worth customers· Provided consulting services to auto restoration and specialty parts suppliers; implemented online sales channels for established businesses seeking growth through effective marketing· Brokered sales of classic, exotic, and other special-interest vehicles to investors focused on asset value growth and profitable long-term holdings· Drove a vintage Ferrari in excess of 130mph while listening to the tango from Scent of a Woman ("Por una Cabeza" by Carlos Gardel and Alfredo Le Pera) at maximum volume; purely irrelevant to my professional development but a key bucket list item that demonstrates my commitment to setting lofty goals and devising novel ways of achieving them

Boston, Massachusetts, Us

Blacksheep Marketing was a full-service advertising and marketing agency with a focus on "new media" (yes, people really called it that). As is common at any small agency, my role spanned several key responsibilities, from closing sales through effective RFP response to work on creative strategy, content production, and account management.A few of my key accomplishments here:· Authored sales literature including RFP response which led to closing largest account (AstraZeneca) in company history· Managed content strategies for print and web, handling client accounts in education tech, medical devices, and consumer packaged goods (CPG)· Acted as primary agency point of contact on all creative for client accounts secured by my efforts

Writing, Literature & Publishing

English / Filmmaking