Sam Shev Email & Phone Number

San Jose, CA, US

San Francisco, California, US

• Orchestrated Comprehensive Rebranding:
• Led a complete rebranding initiative, redefining the company's name, identity, vision, messaging, and visual assets.
• Spearheaded a website relaunch that resonated with crypto-savvy audiences, distinguishing Ava Protocol in a competitive market.Built and Led High-Performing Marketing Team:
• Recruited and managed a cross-functional team of 6+ professionals across PR, content, social media, community management, paid acquisition, and organic growth.
• Optimized the marketing budget to maximize ROI and drive impactful results.Go-To-Market: Launched B2B-Focused Mainnet with 100% Capacity Utilization:
• Successfully introduced the Ava Protocol Mainnet targeting B2B clients.

SAN JOSE, CA, US

• Developed and Executed Holistic Marketing Strategy:
• Spearheaded a cross-channel strategy encompassing brand positioning, paid media, SEO, direct marketing, ABM, email automation, and advanced marketing technologies.
• Accelerated the marketing-attributed pipeline, generating over 10x in marketing-attributed Annual Recurring Revenue (ARR).Fostered Cross-Functional Collaboration:
• Collaborated with sales, product, and engineering teams to develop agile GTM strategies and sales enablement programs.
• Achieved an 800% increase in marketing-attributed meetings.Reduced lead hand-off times by 50%, enhancing transparency and accelerating sales growth.Scaled Growth Channels:
• Email Marketing: Boosted open rates from 9% to 30% and click-through rates from 0.8% to over 3% through data analytics and personalized content.

Chicago, Illinois, US

• Managed multi-channel marketing campaigns from end to end. Increased open rates to over 30% and click rates near 4% for customer-facing emails and consistently exceeding targets for live and digital events
• Owned SEO, SEM, and PPC channels from strategy to implementation driving a web traffic increase of over 1600%. The programs delivered a 750% ROI and contributed 80% of all qualified leads–greatly exceeding goals
• Designed and owned the marketing operations technology platform. This included upkeep of all tools and managing operations team, vendors, and contractors

San Francisco, California, US

• Oversaw strategy, creation, and performance of Postman's B2B and B2C digital marketing programs
• Responsible for marketing automation, demand gen, inbound marketing, and social media campaigns
• Spearheaded key initiatives such as campaign automation, outreach for live & online events, SEO best practices, community surveys, newsletters, and expansion of our social media presence
• Managed projects end-to-end including identifying prospective audiences, designing campaigns, writing copy, coding HTML, setting up automations, and utilizing analytics to revise campaigns and drive conversions.
• Utilized Marketo, Salesforce, HTML5/CSS3, MailChimp, SurveyMonkey, and R

Mountain View, CA, US

• Managed relationships with Google marketing leads. Partnered with them to conceptualize and deliver B2B & B2C digital marketing campaigns based on individual product line needs
• Advised departmental marketing leads on strategy, industry best practices, and regulations
• Used data-focused analysis of customer base such as A/B and multivariate testing to increase customer engagement. Work done in SQL and R
• Increased the client satisfaction scores of Continuum at Google over 70% during tenure
• Led offshore email production team to identify and implement improvements to production, QA, and training programs
• Utilized GAMMA, HTML5/CSS3, SQL, and R

Austin, Texas, US

• Managed national and multi-national digital marketing campaigns for large clients such as Intuit, Stubhub (eBay), and Art.com.
• Designed and coded dynamic personalized marketing campaigns to target specific customer segments. Campaigns were distributed in 16 languages to over 32 countries.
• Aggregated large data sets to target potential customers based on purchase history, location, and tenure.
• Utilized SQL, XML, and HTML5/CSS3

• Advised campaign on email production and best practices
• Aggregated data for call and walk lists
• Staffed the Mayor at fundraisers and community events

San Francisco, CA, US

• Scientific research experience using linear regression models to perform analysis on large data sets.
• Worked with the bio-conductor package for R, gene expressions, heat maps, DNA topology and cell line differentiations.
• Experience with data cleaning and cross validation techniques.
• Attended multiple scientific conferences including CCRTP at Stanford University and RNA Seq. at UC Berkley

B.S; B.S, Statistics (Science); Mathematics (Applications)

Associate Of Arts (Aa), Business