Orchestrated Comprehensive Rebranding:• Led a complete rebranding initiative, redefining the company's name, identity, vision, messaging, and visual assets.• Spearheaded a website relaunch that resonated with crypto-savvy audiences, distinguishing Ava Protocol in a competitive market.Built and Led High-Performing Marketing Team:• Recruited and managed a cross-functional team of 6+ professionals across PR, content, social media, community management, paid acquisition, and organic growth.• Optimized the marketing budget to maximize ROI and drive impactful results.Go-To-Market: Launched B2B-Focused Mainnet with 100% Capacity Utilization:• Successfully introduced the Ava Protocol Mainnet targeting B2B clients.• Leveraged strategic relationships with top Ethereum chains and implemented robust growth programs, achieving full onboarding capacity within the first month.• Onboarding major operators and validators in the blockchain industry, propelling Ava Protocol to achieve a total value locked (TVL) of $3 billion in staked assets.Spearheaded Developer Enablement and Community Growth:• Established developer tools and community channels to empower and engage the developer ecosystem.• Achieved over 10% month-over-month growth in followers, reach, and engagement across all platforms.• Implemented a global events plan, forming strategic partnerships and increasing average event attendance by over 300%.Quadrupled Content Output and Engagement:• Developed a comprehensive content pipeline, increasing outbound content and readership by 4x.• Maintained a consistent flow of press releases, media engagements, blogs, and case studies to effectively reach target audiences.

Developed and Executed Holistic Marketing Strategy:• Spearheaded a cross-channel strategy encompassing brand positioning, paid media, SEO, direct marketing, ABM, email automation, and advanced marketing technologies.• Accelerated the marketing-attributed pipeline, generating over 10x in marketing-attributed Annual Recurring Revenue (ARR).Fostered Cross-Functional Collaboration:• Collaborated with sales, product, and engineering teams to develop agile GTM strategies and sales enablement programs.• Achieved an 800% increase in marketing-attributed meetings.Reduced lead hand-off times by 50%, enhancing transparency and accelerating sales growth.Scaled Growth Channels:• Email Marketing: Boosted open rates from 9% to 30% and click-through rates from 0.8% to over 3% through data analytics and personalized content.• Digital Advertising (PPC): Achieved click-through rates 150% above industry averages with innovative targeting.• Social Media & Community Engagement: Drove quarterly follower growth by 4% via community participation and user-generated content.• Events: 200% surge in global event attendance and a 100% increase in meetings booked at live events.

• Managed multi-channel marketing campaigns from end to end. Increased open rates to over 30% and click rates near 4% for customer-facing emails and consistently exceeding targets for live and digital events• Owned SEO, SEM, and PPC channels from strategy to implementation driving a web traffic increase of over 1600%. The programs delivered a 750% ROI and contributed 80% of all qualified leads–greatly exceeding goals• Designed and owned the marketing operations technology platform. This included upkeep of all tools and managing operations team, vendors, and contractors

• Oversaw strategy, creation, and performance of Postman's B2B and B2C digital marketing programs• Responsible for marketing automation, demand gen, inbound marketing, and social media campaigns• Spearheaded key initiatives such as campaign automation, outreach for live & online events, SEO best practices, community surveys, newsletters, and expansion of our social media presence• Managed projects end-to-end including identifying prospective audiences, designing campaigns, writing copy, coding HTML, setting up automations, and utilizing analytics to revise campaigns and drive conversions.• Utilized Marketo, Salesforce, HTML5/CSS3, MailChimp, SurveyMonkey, and R

• Managed relationships with Google marketing leads. Partnered with them to conceptualize and deliver B2B & B2C digital marketing campaigns based on individual product line needs• Advised departmental marketing leads on strategy, industry best practices, and regulations• Used data-focused analysis of customer base such as A/B and multivariate testing to increase customer engagement. Work done in SQL and R•Increased the client satisfaction scores of Continuum at Google over 70% during tenure• Led offshore email production team to identify and implement improvements to production, QA, and training programs • Utilized GAMMA, HTML5/CSS3, SQL, and R

• Managed national and multi-national digital marketing campaigns for large clients such as Intuit, Stubhub (eBay), and Art.com.• Designed and coded dynamic personalized marketing campaigns to target specific customer segments. Campaigns were distributed in 16 languages to over 32 countries.• Aggregated large data sets to target potential customers based on purchase history, location, and tenure.• Utilized SQL, XML, and HTML5/CSS3

• Advised campaign on email production and best practices• Aggregated data for call and walk lists• Staffed the Mayor at fundraisers and community events

• Scientific research experience using linear regression models to perform analysis on large data sets.• Worked with the bio-conductor package for R, gene expressions, heat maps, DNA topology and cell line differentiations. • Experience with data cleaning and cross validation techniques.• Attended multiple scientific conferences including CCRTP at Stanford University and RNA Seq. at UC Berkley