Ceo And Co-Founder
CurrentSearch marketing and monetization technology stack, RTB / XML / JSON / Native / Searchfeeds / N2S / Arbitrage / CTV OTT / Programmatic / Header Bidding
Oct 2019 - Present
AeroLeads people directory · profile
Sam Sim Email & Phone Number
CEO, CO-Founder, Apptronic - (RTB / XML / JSON / Native / Searchfeeds / N2S / BHS / YHS / RSOC / AFD / Search Arb / CTV OTT / Programmatic / Header Bidding / VAST | VPAID / CPI, CPA)
at
Apptronic
2 phones found
area 425
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
CEO, CO-Founder, Apptronic - (RTB / XML / JSON / Native / Searchfeeds / N2S / BHS / YHS / RSOC / AFD / Search Arb / CTV OTT / Programmatic / Header Bidding / VAST | VPAID / CPI, CPA)
Location
Greater Seattle Area, United States
Who is Sam Sim? Overview
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Quick answer
Sam Sim is listed as CEO, CO-Founder, Apptronic - (RTB / XML / JSON / Native / Searchfeeds / N2S / BHS / YHS / RSOC / AFD / Search Arb / CTV OTT / Programmatic / Header Bidding / VAST | VPAID / CPI, CPA) at Apptronic, based in Greater Seattle Area, United States. AeroLeads shows phone signal with area code 425 and a matched LinkedIn profile for Sam Sim.
Sam Sim previously worked as CEO and Co-Founder at Apptronic and Chief Marketing Officer at Appjoy!. Sam Sim holds Bachelor, Political Science And Government from University Of Washington.
Company email context
Email format at Apptronic
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Apptronic
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Profile bio
About Sam Sim
Mobile, Social and Web Direct Response Media Buyer and Ad OpsDisplay advertising DSP, SSP, XML, RTB Programmatic, Header BiddingSearch, search monetization, search feed arbitrage All media types, Mobile Display, Push, Pop, Intext, Domain, Toolbar, New TabSocial media buying and user acquisition, Facebook, Instagram, Twitter, Tik TokEcommerce media buying, Amazon, Facebook Store, Instagram Store, EbayOnline advertising and media specialistOnline affiliate marketing and media buyingTargeted direct response interactive marketingDirect email, display media, rich media, contextual advertisingSEM search marketingSEO organic search optimizationEmail marketing (newsletter and external)Marketing communications / messagingProduct branding and brand creationLead generation and customer acquisitionBrand creation and developmentMarketing and sales team managementSpecialties: web publishing, brand creation, brand messaging, lead generation, direct response marketing, creative optimization, media planning, branding strategy, budget ROI, SEO, SEM, email marketing, data analysis, creative split testing, landing page optiization, form posting, multivariate split testing, consumer messaging, marketing communications, channel development, syndication partnerships, sms marketing
Listed skills include Sem, Online Advertising, Mobile Marketing, Affiliate Marketing, and 41 others.
Current workplace
Sam Sim's current company
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12 roles · 24 years
Sam Sim work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
CurrentAppjoy! is omni-channel and cross platform mobile advertising user acquisition and monetization platform for mobile apps and CTV video apps, CPI, CPA, CPL, CPS, CPE
Nov 2019 - Present
Chief Executive Officer
Currentmobile search monetization, Search marketing and monetization technology stack, RTB / XML / JSON / Native / Searchfeeds / N2S / Arbitrage / CTV OTT / Programmatic / Header Bidding
Sep 2019 - Present
Aug 2019 - Present
General Manager, North America At Adview Technology
Oct 2017 - Aug 2018
Head Of North America (Prelaunch.Me)
• Responsible for global business development for Ozmo.IO IOT product (Smart water hydration tracker)• Established distribution, retail and online channels for smart water bottle (hydration tracking)• Created Ozmo mobile display UA program which resulted in established new online sales channel for Ozmo• Responsible for managing media buy team for online and mobile display• Initiated mobile app user acquisition program for Ozmo app• Created metrics for Ozmo app ROI and LTV• Created monetization program for Ozmo water app• Responsible for spearheading all Ozmo Smartcup distribution for online and offline retail• Established new global channels for distribution• Responsible for launching Ozmo water app globally• Managed metrics for Google SEM, Facebook and Instagram advertising buys• Managed marketing team for optimization of advertising buys• Established domestic and international sales channel for online and retail distribution• Result of efforts led to 200% increase in sales in first year• Result of efforts led to 300% increase in active users for Ozmo water app• Established all retail for n. America, Europe and Asia• Created media monetization program for Ozmo water app• Managed sales, marketing and business development team
Dec 2014 - Oct 2017
Cpi, Cpa User Acquisition, Mobile Display And Video
digital retail distribution and import and export- mobile optimized distribution (site and app based)- online and mobile advertising and affiliate network- mobile, social and web game new user acquisition- Google Play and iTunes Store mobile CPI media planning- FDX (Facebook Exchange), Google and Twitter media planning- display advertising (web and mobile)- new business development- supply and demand side management- mobile display advertising- RTB, DSP, SSP management- yield optimization to measure ROI for game content- A/B split testing for click through and conversion rate optimization- metrics, analysis, ROI and LTV management- new brand creation (created GuppyGo.com, Installerator.com)- messaging, copywriting, site content- new user acquisition (web, mobile and social) for game content- CPI, CPA, CPC, CPM, CPV pricing based models- Rich media, video, display and mobile media buying
Nov 2013 - Nov 2014
Mobile Display Programmatic And Rtb
- digital retail distribution and import and export- mobile optimized distribution (site and app based)- online and mobile advertising and affiliate network- mobile, social and web game new user acquisition- Google Play and iTunes Store mobile CPI media planning- FDX (Facebook Exchange), Google and Twitter media planning- display advertising (web and mobile)- new business development- supply and demand side management- mobile display advertising- RTB, DSP, SSP management- yield optimization to measure ROI for game content- A/B split testing for click through and conversion rate optimization- metrics, analysis, ROI and LTV management- new brand creation (created GuppyGo.com, Installerator.com)- messaging, copywriting, site content- new user acquisition (web, mobile and social) for game content- CPI, CPA, CPC, CPM, CPV pricing based models- Rich media, video, display and mobile media buying
Sep 2012 - Oct 2013
Vp - Mobile Advertising And Social Media
online and mobile advertising and affiliate network- mobile, social and web game new user acquisition- Google Play and iTunes Store mobile CPI media planning- FDX (Facebook Exchange), Google and Twitter media planning- display advertising (web and mobile)- new business development- supply and demand side management- mobile display advertising- RTB, DSP, SSP management- yield optimization to measure ROI for game content- A/B split testing for click through and conversion rate optimization- metrics, analysis, ROI and LTV management- new brand creation (created GuppyGo.com, Installerator.com)- messaging, copywriting, site content- new user acquisition (web, mobile and social) for game content- CPI, CPA, CPC, CPM, CPV pricing based models- Rich media, video, display and mobile media buying- Result of efforts led to $1.5 in new sales within second year- Result of efforts led to Guppy Media as Inc 5000 list for 2012
Sep 2008 - Aug 2012
Sr. Marketing Manager At Microsoft Advertising
- Responsible for leading FranchiseGator.com, lead generation division- Introduced display media and email marketing resulting in 3 x more lead volume- Split testing, yield optimization- Email marketing- Coreg and display marketing- Lead generation strategies and tactics- Within first year introduced 100 + new publishing channels to Franchise Gator- Microsite creation and testing (A/B and multivariate)- CPA, CPC and CPM based display buys and campaign management- Worked with team for creative, messaging and microsite development- ROI lead management for clients / advertisers- Doubled advertiser budgets by introducing display media and email marketing- Display efforts helped to increase rankings for site to first and second rank on Google- Google Analytics, Comscore and Webtrends site analysis and audience segmentation
Dec 2005 - Sep 2008
Sr. Interactive Media Buyer At Education Dynamics
Email marketing, display marketing including rich and static, lead generation, form posting, co-reg, content syndication, etc. landing page, creative optimization, and yield testing for education microsites (earnmydegree.com)
2004 - 2005
~1 yr
Media Buyer
Rhythmone
direct response cpa affiliate marketing for zango games and downloadable, free content, contextual advertising and content syndication, product branding, messaging, optimizing with affiliate networks, domain registrars and social networking sites (zango.com)
2003 - 2005
~2 yrs
4 education records
Sam Sim education
Bachelor, Political Science And Government
University Of Washington
Master Of Divinity - Mdiv, Theology/Theological Studies
Seattle Pacific University
Master Of Science - Ms - Lmhc / Mft, Mental Health Counseling/Counselor
Grand Canyon University
Master Of Divinity - Mdiv, Family Therapy
Gateway Seminary Of The Southern Baptist Convention
FAQ
Frequently asked questions about Sam Sim
Quick answers generated from the profile data available on this page.
What company does Sam Sim work for?
Sam Sim works for Apptronic.
What is Sam Sim's role at Apptronic?
Sam Sim is listed as CEO, CO-Founder, Apptronic - (RTB / XML / JSON / Native / Searchfeeds / N2S / BHS / YHS / RSOC / AFD / Search Arb / CTV OTT / Programmatic / Header Bidding / VAST | VPAID / CPI, CPA) at Apptronic.
What is Sam Sim's phone number?
AeroLeads has found 2 phone signal(s) with area code 425 for Sam Sim at Apptronic.
Where is Sam Sim based?
Sam Sim is based in Greater Seattle Area, United States while working with Apptronic.
What companies has Sam Sim worked for?
Sam Sim has worked for Apptronic, Appjoy!, Mobifun!, Intelligent.Bid, and Adview Technology.
How can I contact Sam Sim?
You can use AeroLeads to view verified contact signals for Sam Sim at Apptronic, including work email, phone, and LinkedIn data when available.
What schools did Sam Sim attend?
Sam Sim holds Bachelor, Political Science And Government from University Of Washington.
What skills is Sam Sim known for?
Sam Sim is listed with skills including Sem, Online Advertising, Mobile Marketing, Affiliate Marketing, Lead Generation, Ppc, Email Marketing, and Display Advertising.
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