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The Engagement Factory are experts in Modern Marketing. We can help businesses generate revenue in a very cost-effective way.My job is to deliver modern marketing to our clients, helping implement the technology, best practices and high-converting campaigns that ultimately deliver revenue.We help companies with the following:* Understanding who and where their target markets are, what they want and when they need it.* Improving the way they work in order to meet these requirements in a more cost-effective way, in less time and with fewer resources* Building long-lasting relationships with their customers/prospects that not only improves the image/brand but generates demand, increases revenue and grows the business.

I was responsible for all the group’s marketing and publications, including PR, videos,translations, documentation, websites, brochures, photography, advertising, tradeshows, e-marketing, campaign management, graphic design and brand.Key Achievements:• We achieved an estimated £3.6 million / year in new recurring revenuesourced directly from the Marketing function• Adopted the Eloqua Marketing Automation platform and rapidly achievedthe highest CTR (and click to open) of any manufacturing company in the World:either within Eloqua’s published index – or any other known published statistic• More than doubled the average time on site for the website, plus steadygrowth of other metrics (a very small, niche audience yet the website attracts 13kvisitors/month, with approx. 50k pageviews)• Approx. 1,000 inbound leads acquired per quarter at almost zero cost(within the small niche market of ‘mechanical seals’).• My biggest accomplishment is the quality and enthusiasm of the team Iwas able to build.• Primarily though SEO (search engine optimisation) the %age of newvisitors steadily increased month-on-month, despite overall growth, demonstratingexposure to new customers.

My first management job was running a newly created ‘Digital Marketing’ department.This was responsible for the websites, videos, intranet, internal documentsharing, and the CRM system. Success in this role led to the abolition of the sub-teams and me being given the top role.Key Achievements:• Implemented systems to track in CRM every customer, plus their downloadhistory and their individual clicks, responses and forwards of every campaignemail. We also designed a system to automatically detect their country and estimatedcity for lead-forwarding purposes• Executed the first truly successful marketing campaign the company everhad• Began progress in general to many of the achievements listed above• Implemented SEO improvements and team improvements which were stillpaying huge dividends 3 years later

I originally joined the company after being approached on the strength of the work Idid to make money through university. I was very quickly identified as somebody withextremely high potential, and asked to create a new ‘Digital Marketing’ department tofurther implement the work I was doing.Key Achievements:• I was promoted within 2 months to the Digital Marketing Manager position

To earn money alongside college and university I ran several websites. This wasoriginally where my passion & thirst for Digital Marketing expertise came from - since Imade money every time I sold something online.Key Achievements:• Generated over 2 million visits to various websites (commercial and hobbyist)using SEO and other free methods• One website generated $100,000 in sales in its first year - primarily driven byone single piece of marketing• Generated in total thousands of sales through various properties• I began a process of digital marketing self-education that has become a lifetimepursuit - now totalling thousands of read case studies and similar