In my role as Creative Editor at Nighthawk Custom, my primary responsibility is to craft and refine our YouTube promotional videos, as well as curate the digital assets that complement these video productions. I also offer my expertise in supporting the development of print / web marketing materials, and sales collateral when required.

As Senior Creative Designer, I lead and inspire a team of talented designers in the creation of captivating web experiences for local small businesses.• Web Creation & Development: Collaborate closely with cross-functional teams, including project managers, developers, and content creators, to ensure the successful execution of web projects from conception to launch.• User Experience (UX) Enhancement: Create user flows, wireframes, and interactive prototypes to optimize website navigation and enhance user satisfaction.• Design Leadership: Encourage collaboration and innovative thinking, ensuring the delivery of exceptional design solutions.• Web Hosting & Performance Optimization: Oversee website hosting and collaborate with technical teams to guarantee seamless website performance. Conduct regular testing and debugging to maintain high-quality functionality and resolve any technical issues that may arise.• Problem-Solving & Innovation: Relying on my strong analytical skills to identify and resolve complex web development challenges. Stay current of the latest industry trends and emerging technologies, infusing innovative ideas into design projects.• Client Collaboration: Engage with clients to understand their unique brand identity, requirements, and business objectives. Translate their vision into stunning visual concepts that align with their branding guidelines for today and into the future.

As Creative Director of Designs in Machine Embroidery I was the lead for product packaging design, development, execution, and marketing materials, I oversaw the printing processes as well. This role had me involved in various ongoing projects such as educational and consumer tutorials, marketing collateral, sales materials, and various tools.Continuing the role(s) of creative direction during Pre-Pro meetings, photo shoots, and the layout phase, ensuring smooth prepress and publishing, followed by a successful digital release.Additionally, I held the roles of an editor, director, and producer for full-length DVDs, direct-to-consumer promotional videos, and educational/instructional tutorials. My key roles in both leading and contributing to the creation and branding of in online marketing content. My efforts helped expand the Designs in Machine Embroidery reader base through the Maz Systems App and enhanced mobile engagement before closing the magazine after 119 issues, 2000-2019.

Highly skilled and creative web developer specializing in web creation, development, and hosting for local Dallas/Fort Worth companies. Proficient in HTML and experienced in producing engaging user experience (UX) elements to enhance website functionality and aesthetics.