PROFESSIONAL PROFILE Top-ranked Sales Manager with a Twelve-year history of sales success. Recognized for contributions to record-setting sales figures, territory startup/expansion and new account development. Proven ability to lead sales/marketing teams to achieve multimillion-naira revenue gains. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages. Highly Independent, Self-starter, Flexible, Cross-cultural sensitive, Result oriented, Strong communication/negotiation skills and a team player. Expert team-builder known for constructing top-producing sales organizations through strategic partnering, tactical sales, and key account management. Outstanding achiever with proven record of success in account and contract negotiations. Excellent communicator with ability to effectively manage change and demonstrated achievements in key account relationship management, strategic sales and market planning, competitive proposal development, sales training and development, budgeting and forecasting, pricing, and service management.
Astral House Heritage Ltd (Textile Consultants)
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Sales/Marketing ManagerAstral House Heritage Ltd (Textile Consultants) Mar 2008 - PresentKaduna Manpower training & development Market research & Customer enlightenment Fabric Procurement Cotton and Lint procurement Coordinating with the existing dealers of the company. Taking orders of products from the dealer. Updating dealers about the change in product price and new product launch. Meeting the existing customers. Meeting the new target customers and converting them into customers. Solving the problem and queries of existing dealers and customers. Searching for new dealers. Giving all the details of the company to the upcoming dealers and explaining them policies for the dealership. Organizing events at the dealers place to attract more customers. Meeting dealers on daily basis and helping them in finding customers. Making daily call reports and sending them to senior management. Attending meetings and monthly closing at district office. keeping abreast of market trends/ competitor moves to achieve market-share metrics. Developing relationships with key decision-makers in target organisations for revenue. Design concept & Colour application Dye & Chemical procurement
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Assistant Marketing ManagerAfrican Textile Manufacturers Ltd Feb 2002 - Mar 2008Kano Marketing (Domestic & Export) of African Prints fabrics, Drills (Suiting) Production Coordination Customer Service. Developing monthly sales plans and strategies to achieve and exceed set targets. Expand the business identifying new distributors, dealers and retailers. Giving feedback to the company about the market response. Develop strategic business plans. Providing ongoing team training, development and mentoring. Monitoring stockiest and payments collections. Monitor achievement against target for distributors (monthly and yearly). Follow up with outlets that have placed order but not taken delivery. To look after Competitor’s activities.Key Result Areas: Independent handling of Customers order Production Coordination Documentation of Procedures (Export & Domestic) Supervising out station accounts within and outside the country
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Key Distributor’S SalesmanNigerian Breweries Plc (Kaduna Plant) Jun 1999 - Dec 2001 100% focus on selling products and upgrading number of product lines in retail accounts (bars/restaurants). In-bar promotions Merchandizing. Identifying major accounts that are not being penetrated with our products, and developing a plan to establish business with such accounts. Improving conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of the brand. Partnering with distributors to ensure orders are placed, products are received and business is growing at accounts. Conducting wait staff / bartender educations, beer tastings and evening promotions. Door-to-door selling. Collation of market feedback.
Samson Audu Education Details
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Bayero University, KanoMarketing -
Ahmadu Bello University, ZariaBusiness Administration
Frequently Asked Questions about Samson Audu
What company does Samson Audu work for?
Samson Audu works for Astral House Heritage Ltd (Textile Consultants)
What is Samson Audu's role at the current company?
Samson Audu's current role is Sales/Marketing Manager at Astral House Heritage Ltd (Textile Consultants).
What schools did Samson Audu attend?
Samson Audu attended Bayero University, Kano, Ahmadu Bello University, Zaria.
What are some of Samson Audu's interests?
Samson Audu has interest in Identifying Opportunities, Coaching, Business Development, Negotiation, Managing Change, Strategic Partnering, Creative Solutions, Motivation, Strong Communication Skill, Structuring Key Alliances.
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