- Ensuring that the annual key accounts budget is developed, analysed, reconciled and controlled.- Ensuring that the agreed company sales targets are achieved.- Identifying and quantifying volume opportunities and making appropriate strategic brands- Developing three month promotional plans & Adhoc plans and ensuring that they are executed based on insight and tailor made by group- Ensuring World class in trade execution as per set guidelines- Ensuring that all assets are performing according to KPI standards- Implementing all programs agreed in the annual business and trade marketing plans in terms of timing, standards and cost.- Managing and developing national key accounts- Ensuring that volume trends are understood in detail, and managed in line with set incentive targets- Preparing the weekly and monthly sales reports: Quantitative & Qualitative- Implementing performance management as per ABI guidelines and standards- Coach and lead

 Supervise an area covering Nine (9) districts namely: Chipata, Lundazi, Mambwe, Katete, Sinda, Petauke, Nyimba, Lumezi and Luangwa. Supervise a team of Local Area Representatives.  Maximize allocation of resources in the area (POS/Coolers/promotional materials) Manage and measure sales targets daily and take corrective action with team. Coach and lead. Outlet development. Sales and market share growth. Identify and monitor competitor activities and develop and implement response tactics. Effectively implement promotional plans and feedback provided. Ensure the execution and implementation of Picture of Success by channel is done by the Local area representatives. Order generation; calculated and captured Attend trade visits to customer stores with relevant District Manager. Understand pack margin and pack role per customer in order to optimise revenue growth. Support the front line staff in building strong. relationships with each customer. Identifying business growth opportunities. Performing other duties as directed by the District Manager.

 Monitor and communicate Distributor volume target Ensuring that distributors adhere to model stocks for all brands and packs Ensuring all relevant sales KPIs are achieved in an area (pricing, availability, visibility etc.) Weekly calling on Retail customers Sales teams presentable at all times and action being taken against non-compliers Delivering after sales service Communication channels in place to establish a relations with customers Timeous feedback to customers and management on matters of concern Prompt response to customers queries Making sure that all necessary trade documentation are in place at all times.

 Generating orders from retailers Merchandising according to Coca-Cola standard  Making sure that execution is done according to standard. Creating good customer relations between the distributor and retailer Communicating, tracking and making sure that distributors achieve their targets Identifying opportunities in trade