Samson Li Email & Phone Number

Kowloon, Hong Kong

Hong Kong Sar

Hong Kong Sar

Hong Kong

• Drive new technological plans to both management and development team• Drive Enterprise Level solutions including: Anti-DDOS / High Availability• Review architectural weakness and drive changes• Formula business analysis and provide forward strategic planning

 Lead an IT team of 4 people, marketing team with 5 people. Main responsibility was to revamp the interface to modern, mobile friendly, SEO optimized, fast and clean layout. Convert from traditional Smarty template system to Mustache (JS, PHP 2 way-compatible template) Built a new multilingual translation system for different countries that solved previous difficult to use PrestaShop implementation. Reduce layout loading time from median 5.6s to 2.5s by advanced deferred JS… Show more  Lead an IT team of 4 people, marketing team with 5 people. Main responsibility was to revamp the interface to modern, mobile friendly, SEO optimized, fast and clean layout. Convert from traditional Smarty template system to Mustache (JS, PHP 2 way-compatible template) Built a new multilingual translation system for different countries that solved previous difficult to use PrestaShop implementation. Reduce layout loading time from median 5.6s to 2.5s by advanced deferred JS loading, CSS minification and refactor the loading of jQuery. Revamped the whole online shop with responsive layout and used AJAX for later extendability for integrating to different systems.  Modifications to layout, carry out A/B tests, enhanced usage flow, design to increase conversion Explored SEO, SEM, Social Media, Offline channels to increase sales and exposure Reviewed current marketing addictiveness of eDM, affiliates (Livingsocial, TradeTracker, Tradedoubler, etc) and provided suggestions on improvements. Show less

 Lead an IT team of 3 people, marketing team with 2 people, and content team with 2 people. Main responsibility was to build up the media website from scratch and to achieve a leading position in HK. Car1.hk was ranked at 300 among all HK website. Online marketing – Mobile Site, eDM Management, social platform, web Analytics (google analytics. Alexa, Clicky), Ads delivery (Google DFP), SEO (Google, Yahoo, Bing, Baidu), SEM, mobile apps, campaign sites, rich media ads.  Web serving… Show more  Lead an IT team of 3 people, marketing team with 2 people, and content team with 2 people. Main responsibility was to build up the media website from scratch and to achieve a leading position in HK. Car1.hk was ranked at 300 among all HK website. Online marketing – Mobile Site, eDM Management, social platform, web Analytics (google analytics. Alexa, Clicky), Ads delivery (Google DFP), SEO (Google, Yahoo, Bing, Baidu), SEM, mobile apps, campaign sites, rich media ads.  Web serving platform – development, scaling and optimization using server virtualization (Citrix Xenserver, Amazon EC2). Started with Apache and later into Nginx for more robustness and responding times. Deployed CDN for serving images, JS, CSS, TVC ads, etc. Web architect – Car1.hk backbone, eDM engine, CDN, trading platform, member platform, CMS platform.  SEO – setup the URL rewriting and HTML inline optimization for title, image tag, etc. Front end design – leverage latest technology like HTML5, jQuery, FB, sina weibo, instagram social platform API to improve user experience Website compliance for widest platform usability and security Show less

 Worked with an IT team of 4 people, marketing team of 7 people. Main responsibility was to in charge of Major Site revamp of critiques.she.com with all the 3 sub section beauty, fashion and hair salon. Assessed threatening risks of site defacement, SQL injection. Introduced PHP to replace ASP, MySQL to replace MsSQL, Linux Server to replace Windows Server. Reduced loading time of 12s to 5.6s Setup standards & workflow on daily routines, such as file upload and updating, eEM… Show more  Worked with an IT team of 4 people, marketing team of 7 people. Main responsibility was to in charge of Major Site revamp of critiques.she.com with all the 3 sub section beauty, fashion and hair salon. Assessed threatening risks of site defacement, SQL injection. Introduced PHP to replace ASP, MySQL to replace MsSQL, Linux Server to replace Windows Server. Reduced loading time of 12s to 5.6s Setup standards & workflow on daily routines, such as file upload and updating, eEM sending best practise.  SEO Management, revisited other parts of the website to make sure it is crawlable by search engine Clients' site Management – Biothem HK, SK II HK, Puyi optical, ModelGenesis, GAW Capital, etc. Server consolidation, deployment, security enhancement Develop mobile friendly site for critiques.she.com Show less

 Handled multiple server source coding problem. Identified PHP / MySQL coding bottleneck and improved by changing logic Server health monitoring and general maintenance. Developed widgets on DCFever.com. Enhanced the searching algorithm for trading section. Continuous testing and bug fix for DCFever.com. Develop web applications and scripts for both user and management level. Developed a gallery for DCFever.com

Bachelor Of Engineering (B.Eng.), Computer Enginnering

Higher Diploma In Internet Technology, Internet Technology