Samson Poon Email & Phone Number

Hong Kong

Responsible for the graphic design direction for the New Balance lifestyle apparel lines on a global scale. This includes inline projects, SMU’s and various branding collateral including print and video.Execute research of trend right, seasonal graphic concepts/packages for both men’s and women’s positioning which meet brief, project and calendar requirements.Present graphic concepts, sketches and designs to global product teams and senior management.Prepare tech packs for partners and vendors based upon specific setup requirements, ensuring quality and accuracy. This includes regular meetings with factories and printers to ensure fluid communication in the development process.

Hong Kong

· Puma In-line Graphic Package · On going Graphics Creation for multiple Calvin Klein fashion lines · Product shooting for K-swiss seasonal look book.· Branding design projects for multiple local companies new in market.· Fashion Photography for fashion brands and Hi Fashion Magazine Editorials.

Hong Kong

Responsible for most graphic and AOP creation for both Calvin Klein Jeans and Calvin Klein Performance.Create design graphic deck presentations. Create Product sketches and graphic mockup at beginning of each season.Identify Graphic styles that is in Trend with a twist of Calvin Klein aesthetics.

Hong Kong

Hong Kong

· Create and control all graphic design for all Promo projects within the company.· Handle all ad-hoc graphic projects fro promo/quick strike purpose.· Constant communicate with the Beijing team to ensure work quality on all Promo Projects.· Direct and create inspiration decks for the B eijing team to follow on all Promo Projects.· Well Ccmmunicated with the China National Sports Team to understands their needs when creating visual package for them.. Missioned to seek up to date graphics / visiual concepts to ensure up to date creative outcome.

Shanghai City, China

· Responsible on graphic tee / product graphics creation on quick turn and promo projects covering all asia pacific region.· Manage all work from briefing, designing to production.· Support and manage design briefs from all catagories request.· Create direct briefing decks to out sourced artist on cross over projects· Maintain work back schedule to ensure on track product delivery time before and during design process.· Give guidance to new sourced factory to ensure best product quality.· Work closely with china brand design team and globe to ensure overall design aglinments.Achievements.· Jay Chou Concert Pack· Yuquan Concert Pack· LiNa Quick Strike Tee· Nike Sports Camp VC - CHINA· Jordan Nick Name Tees

Hong Kong

· Responsible on all assigned graphic creative for promo projects mainly in the asia pacific region and occationally for global projects.· Create visual center and presentations for Tier 1 Projects.· Support with photoshoot projects upon any presentation needs and all schematics creative for production needs.· Work closely with the Global team to download all update visual trend and guidelines. · Involve with alot of company graphic projects on a frequent bases.Achievements.· India Cricket National Team Uniform 2013· China Soccer League 2010· China Soccer League retail express kit 2012· Liu Xiang Running Brand Creation· Liu Xiang Grahic Tees 2011 - 2012· Chicago Running Event 2011 (Retail Tees Design)· Charity Day Hong Kong 2012 event graphics creation (NHK)