• Wrote Excel VBA scripts to automate data aggregation and analysis from different markets, replacing a manual approach• Project managed the development of six dashboards for New Zealand and APAC regions for different business units • Wrote Python scripts for ad-hoc tasks that automated Excel file collection and edits• Collaborated with a data scientist to build a sentiment analysis tool for in-house and competitor products• Provided data analytics support for pricing strategy for global markets in Consumer Brands BU

Key Achievements: • Achieved a 200% increase in individual productivity by strategically automating data extraction and manipulation processes using Python scripts and Excel VBA• Spearheaded the design, development, and successful deployment of an innovative online tool with global utilization, effectively replacing an ineffective predecessor• Led an initiative that resulted in a remarkable improvement in KPI targets across all markets, highlighted by a 90% increase in the Asian market for specific BUs• Collaboratively spearheaded the collection, monitoring, and analysis of SEO keywords data, ensuring alignment with KPI targets

Key Responsibilities: • Supported visual design efforts by creating wireframes, mockups, and interactive prototypes for products and services offered by industry-leading companies• Conducted user research by assisting in user interviews, usability testing, and A/B testing to inform design decisions and enhance user experiences• Collaborated with cross-functional roles (Visual Designer, Interaction Designer, Information Architect, etc.) to conduct data analysis, including techniques such as Card Sorting and User Journey Maps, yielding insights that guided user-centered design strategies• Crafted tailored client presentations that summarized the end-to-end UX research process, translating user insights into actionable business strategies and driving informed decisions

Key Responsibilities: • Guided strategic planning by performing thorough financial analysis, including quantitative assessment of asset performance and risk evaluation• Analyzed market trends and economic indicators to deliver actionable insights, enabling proactive identification of potential risks and opportunities• Collaborated cross-functionally to optimize financial processes, leading to streamlined reporting and analysis procedures and improved operational efficiency• Conveyed findings and recommendations succinctly and clearly through detailed financial reports and presentations

Key Achievements: •Led an end-to-end UX project for a Spain IT company, which secured €1 million in seed funding. Initiated research planning, conducted user interviews to high-network clients of the company, performed data analysis through UX concepts and frameworks, crafted a written research report (featured on the company's website), and delivered a client presentation that offered actionable insights•Designed UX wireframes, visual components, and prototypes for industry-leading clients

Key Achievements:•Architected and crafted a comprehensive website for a global IT company, employing custom WordPress themes, HTML, CSS, JavaScript, and PHP to ensure a tailored and dynamic user experience•Improved website performance and speed through optimization techniques, resulting in 40% decrease in loading times•Implemented SEO strategies to optimize website visibility and improve search engine rankings•Collaborated with designers and developers to implement user-centered designs through wireframes and prototypes•Designed and developed visually appealing and user-friendly WordPress websites for clients in diverse industries