Samson Lim Email & Phone Number

Abu Dhabi, Abu Dhabi, Ae

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Shanghai, China

- Strengthen Delta and China Eastern partnership in areas of sales & commercial strategies, customer service, operations, people development, and technology infrastructure- Develop and execute growth strategy for Delta's equity investment in China Eastern, which includes revenue synergies, cost-savings opportunities, and co-branding initiatives

Shanghai City, China

- Lead a team of airline professionals that is focused on selling the best air travel experience for Chinese travelers - backed by the excellence of being the No. 1 U.S. Airline and the Most Chinese-Friendly U.S. Airline- Oversee China revenue growth for OTAs, offline agencies, as well as Delta direct channels- Formulate and execute e-commerce roadmap thru launch of Taobao-Fliggy flagship store and targeted growth for Delta.com sales, leveraging digital retail strategies and social… Show more - Lead a team of airline professionals that is focused on selling the best air travel experience for Chinese travelers - backed by the excellence of being the No. 1 U.S. Airline and the Most Chinese-Friendly U.S. Airline- Oversee China revenue growth for OTAs, offline agencies, as well as Delta direct channels- Formulate and execute e-commerce roadmap thru launch of Taobao-Fliggy flagship store and targeted growth for Delta.com sales, leveraging digital retail strategies and social media tactics- Enhance agency account performance by innovating channel strategy & incentive tactics and streamlining sales operations & reporting Show less

Shanghai City, China

- Established Pricing teams in Shanghai, Tokyo, and Seoul that provide real-time pricing strategy and decision-making for outbound-Asia travel portfolio- Champions the synergistic integration between RM and APAC commercial stakeholders including Sales, Marketing, Distribution, and with external trade partners such as travel agents, OTAs, and GDS

Singapore

Introduced business transformation in developing and managing an elite team that provides fares and pricing distribution support for Delta's global pricing operations.- ATPCO fare rules implementation and support- Emphasis on Asia Pacific pricing operations - Singapore and Atlanta GPD teams combine to create a 24/7 Global Pricing Distribution coverage to support Delta's global presence- Maximized efficiency and reliability in the critical function of creating, distributing, and… Show more Introduced business transformation in developing and managing an elite team that provides fares and pricing distribution support for Delta's global pricing operations.- ATPCO fare rules implementation and support- Emphasis on Asia Pacific pricing operations - Singapore and Atlanta GPD teams combine to create a 24/7 Global Pricing Distribution coverage to support Delta's global presence- Maximized efficiency and reliability in the critical function of creating, distributing, and safeguarding of Delta fare products Show less

Atlanta, Georgia

Managed a high-performing team that develops industry-leading pricing solutions based on revenue management & pricing theories, optimization techniques, statistical & mathematical modeling, competitive analyses, airline economics, and consumer behavioral analyses.- Pricing optimization models- Competitive pricing automation systems- Monitoring and reporting tools- Airlines data and database management- ATPCO pricing system- Ad-hoc competitive analyses

Atlanta, Georgia

- Performed ad-hoc analyses and reporting to support business decision-makings in Pricing and Revenue Management.- Applied strong business and analytical skills to formulate multimillion dollar revenue generating initiatives.- Introduced quantitative models and SAS/SQL programming techniques into business processes to create avant-garde pricing solutions.

- Performed modeling and simulation of the air transportation system, focusing on airline economics, demand modeling, and uncertainty analysis of a time-variant environment (sponsored by the NASA Langley Research Center).

Ph.D., Aerospace Engineering

Dissertation titled "Modeling and simulation of complex transportation systems via adaptive agents" Georgia Tech - Aerospace Systems.

M.B.A., Operation Strategy & Finance

M.S., Aerospace Engineering

SAE Technical Paper 2002-01-2930 titled "Impact of Configuration and Requirements on the Sonic Boom of a Quiet Supersonic Jet" won.

B.S., Aerospace Engineering

2001 Gustav and Greta Zimmer Research Scholar Award 2001 President of National Honor Society for Aerospace Engineering (Sigma Gamma Tau).