Subatomic is the first SaaS product from the SOVA team. Subatomic is designed by marketers, for marketers, ensuring that every feature is finely tuned to meet the needs of those on the marketing frontline.

After more than 15 years in corporate roles, I have launched SOVA, an end-to-end advisory, services, and product design company, with AI, marketing, and design at its core. Whether it's through tools that provide insights and guidance, captivating branding, or designing systems and products that really work, we're here to help businesses and people not just survive, but thrive in today's fast-changing landscape.

Worked as Vice President, Marketing and Investor Relations at Soluna Computing, where I orchestrated and implemented a high-impact new marketing strategy to identify and capitalize on business opportunities, penetrate new markets, acquire potential customers, and capture significant market share. I led marketing, communications, public relations, and investor relations for the organization in a highly volatile cryptocurrency and cloud computing market. I served as a member of the executive leadership team while contributing efforts towards building brand awareness and pipeline growth.I supervised two team members, five freelancers, and agency partners, assessed performance, identified skills gaps, evaluated training needs, and conducted training sessions to improve productivity and efficiency. I managed all executive preparations for public appearances, including preparation of documents and sessions to encourage consistent messaging. I oversaw the preparation of a wide range of presentations and documents to support pipeline development efforts and investor relations, including overview presentations, investor presentations, employee presentations, brochures, microsites, web copy, memos, site, video content, and content for introducing the company to investors, such as Bitcoin 101. I devised earned media activities, including podcasts, publications and press. I managed the company’s website and strategy to maintain updated content pages. I developed go-to-market strategies for business growth beyond cryptocurrency mining and operations.

In this role, I built awareness and pipeline of the strategic deliverables of the business by leading marketing, communications, and industry relations. I directed a joint venture (JV) business with Johnson Controls, including quarterly reporting to the JV board on business operations and financials, steering business development efforts, and operationalizing projects. I cultivated strong relationships with customers and other stakeholders to earn positive rapport for the company. I actively represented the company at trade shows, conferences, and speaking engagements.Highlights of accomplishment in this role include:I led business development for the behind-the-meter (BTM) battery storage business, surpassing revenue and income goals for the last two financial years by planning and executing high-impact business development initiatives representing approximately 25% of total business revenue. I successfully managed the exit of the Johnson Controls startup as well as the transition from Johnson Controls to Con Edison as part of a joint venture, while acting as a member of the leadership team. I played an integral role in ensuring clear communication of brand transition to the customers, employees, and key stakeholders by developing and executing robust communications and marketing strategy.I spearheaded the management and successful execution of rebranding efforts for digital assets, location assets, marketing materials, and messaging. Through marketing and business development leadership, the business accomplished pipeline growth of 125% and the business grew from 25x in three years.

I oversaw channel activation, marketing, and government / industry relations for the DES business. I administered marketing functions and business relationships for a business unit acquired by Con Edison. I delivered key messages of the business by designing and executing marketing strategies to attract buyers.Highlights of accomplishment in this role include:I was hand-picked by the Corporate executive leadership team to support the successful launch of the business from an internal startup to a business unit. I led an internal team and agency support to execute two specific marketing campaigns to establish DES’s visibility and credibility in the market, which resulted in securing 114+ million impressions on media and digital platforms, including an exclusive in Fast Company.

As a Global marketing leader at Johnson Controls’ Corporate Office, I was leading the transition of the organization to shift from traditional marketing to digital and content marketing. I acted as an internal thought leader to business unit and product teams, as well as managed global digital content, social media, and search engine optimization (SEO) team for Johnson Controls Corporate. I was part of a team that closed sponsorship deals with sports teams and stadiums, including the Pro Football Hall of Fame, Milwaukee Brewers, Milwaukee Bucks, and other strategically located teams. Highlights of accomplishment in this role include:I identified the absence of global strategy and lack of harmony between all business units within Johnson Controls, produced owned and earned content, aligned messaging strategy, and established a Center of Excellence to define and streamline enterprise social media and digital strategy, governance, technology, and KPIs, which resulted in nurturing and maintaining trusted and mature function across the globe.I consolidated hundreds of websites and tools into one global platform, which resulted in saving over $500k in costs and global visibility into KPIs.I fostered and maintained strategic partnerships with technology vendors, such as industry-leading tools Percolate and Shutterstock Custom, which resulted in boosting marketing effectiveness by three times.I conceptualized and developed a formal social media training program for employees and executives, including the Chairman and CEO, which empowered and encouraged them to efficiently use social media for engaging with key stakeholders. I was a Percolate (SaaS company) Client Advisory Board member with individuals, such as the CMO of GE, CMO of Samsung, and VP of Marketing for Unilever.I served as a member of the core strategy, planning, and activation for Johnson Control’s $100+ million sponsorship with the Pro Football Hall of Fame.

I oversaw a team to design and develop social media and digital strategy for the firm that established best practices, standards, technology systems, and KPIs for the enterprise. I spearheaded the management and execution of multiple projects to drive mobile, SEO, digital advertising, and other digital capabilities.Highlights of accomplishment in this role include:I participated with a team to better serve customers by rebranding the organization to position the business from a digital last to a digital-first company.I launched a women’s online member-only community to answer queries and financial questions of women; the network contained more than 5,000 members.I elevated social engagements on Facebook and Twitter by +2600% in the first eight months of joining, as well as enhanced internal budget for social media by more than five times.I built firm’s social intelligence practice from the scratch with the capability to analyze over 30 million monthly online conversations for delivering actionable insights to the business.I organically increased followers by more than 25% in the first six months of joining. I designed and rolled out a social media servicing program, which resulted in reduction in response time from an average of 10 hours to 1 hour. I was chosen by the management team to join a team to develop the new TIAA brand which included testing, validation, and development of a high-budget marketing strategy to successfully launch the new brand.

Responsible for the creation and delivery of the organization's digital listening strategy and the engagement programs tied to the practice. Grew social listening foundation for the organization to understand social conversations specific to the brand, customers, and industry topics.Integrated social data and intelligence into business activities and priorities of business partners to help them make more informed decisions.Built a model to take social data intelligence and transform into measurable outcomes for the business.Utilized social data to identify influencers in the industry to engage, help shape content and understand real-time industry trends.Built expertise and efficiencies with Salesforce Marketing Cloud tools (Radian6).Involved in new social media and community engagement programs that are delivered as part of TIAA-CREF's overall digital strategy.

Board Member of non-profit organization, Children Without a Voice (CWAV). Responsible for marketing/communications strategy and delivery.

Successfully launched the first business-to-business external blog for AT&T, focused on delivering thought leadership material to build brand awareness and AT&T’s authority in the networking technology space.In the first six months of the blog launch, surpassed target metrics by a minimum of 2x every month.Coach to more than 90 subject matter experts within AT&T to teach, and evolve ongoing blog writing and social media skills to fulfil organizational and blog objectives.Developed the strategy and execution of the Networking Leaders Academy, a sticky means to drive volunteer participation through recognition and education. First six months of the program resulted in double and triple digit growth in key blog and social media metrics.Presented and promoted the blog initiative to various internal groups including Executives through Web and in-person sessions, with the most note-worthy being a Webcast to more than 5,500 AT&T employees.Managed agency and contractors to help support and evolve the blog initiative.Proficient in SEO, engagement and listening platforms, social media, community management, and integrated marketing strategies.Member of the Forrester Leadership Board’s Interactive Marketing Council, collaborating with and advising colleagues from Fortune 500 organizations.

Developed an external social media strategy and program to reflect the needs and vision of the organization. By examining the internal progress, identifying key strategic goals of the organization, and research from clients, we decided to start externally with building online communities – the first being the Fiserv Boardroom Series.Managed, designed, and implemented the Fiserv Boardroom Series, an external client community to deliver thought leadership content to clients and integrate online into client relationships. The vision of this initiative was to, in a phased approach, build two-way communication with clients in an online manner to indirectly drive sales and differentiate the organization from competitors.Fiserv thought leaders delivered all content for the Boardroom Series. I worked closely with thought leaders to deliver consistent, up-to-date messages that included executive briefings, blogs, video, and Webinars.Evaluated multiple Web and agency vendors to execute the development of Websites, videos, and flash.The site, launched in summer of 2009, had the goal of enrolling 500 clients by year-end. At the end of 2009 the site had more than 2,000 clients enrolled and by mid-2010 had 4,800.In addition to managing the Fiserv Boardroom Series, I consulted business units on social media trends and how to actively engage with stakeholders using new online channels.

Worked directly with senior management to educate and build social media activities. I also worked directly with the President and CEO of Fiserv to develop and deliver a quarterly video blog available to all 20,000 employees.From the ground up, developed a social media strategy and direction for the entire organization both internally and externally to educate, communicate, differentiate, indirectly drive sales, and increase overall adoption of social technologies. Proficient in building a comprehensive social media strategy and direction, community platform selection and deployment, and understanding of social media industry trends and opportunities based on organizational goals.Developed an internal social media program for the organization to enhance thought leadership and internal education of the industry, as well as deliver internal communications from key executives. The internal site integrated social media tools (blogs, videos, video blogs) with traditional tools (PDFs, static documents) to increase adoption of social media as well as reach organizational goals of increasing industry expertise of employees and understanding of key messaging from executives.

Managed event planning for conference activity and trade show attractions from concept of themes through pre-show promotion and post-show analysis.Researched, evaluated and built out roadmap for social media engagement and measurementCreated and designed pre-show and post-trade show direct mail.Designed and developed graphics for conferences, trade shows and other collateral.Responsible for company-wide press release distribution. Coordinated production of annual kickoff video, along with basic video editing.Developed generalist skill set with all marketing/communications disciplines.Proficient in Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, and Final Cut Pro.

Created and designed pre-show and post-trade show direct mail.Created and designed at-show graphics and banners. Working with vendors to ensure accurate printing and on time delivery.Designed and developed graphics for conferences, trade shows and other collateral.Coordinated production of annual kickoff video.Developed generalist skill set with all marketing/communications disciplines.