Samuel Sullivan Email & Phone Number

Westport, CT, US

London, England, GB

• Senior account team leader on Mindshare’s Content + team with a focus on the development and execution of sponsorship strategy for our clients
• Direct client lead on Discover Financial Services, helping to lead the strategic development of their sponsorship portfolio to maximize the ROI of the brand’s NHL, Big10, Youtube, Twitch and other sponsored properties
• Lead a complete revamp of Discover’s sponsorship strategy and their go to market strategy as they utilize partnership assets and rights and reach their targeted consumer through a 360 sponsorship strategy
• Lead on vetting and implantation of potential new partners while working within the inter-agency team for Discover, helping to identify, negotiate and execute new sponsorship opportunities

New York, New York, US

Agency lead on retainer client Constellation Brands with work across Modelo, Corona, Pacifico and other brands within the portfolio. Focused on big picture sponsorship strategy and large scale experiential programs around sponsorships such as College Football Playoff, X-Games, Rolling Loud, PGA Tour, MLB and more.

Los Angeles, California, US

• Senior leader on the Wasserman Experience team assisting Fortune 500 companies maximize their sponsorship goals through high profile & large budget experiential programs tied to overall brand sponsorships
• Direct client lead on Target’s sponsorship of the 2021 MLS All Star Game in Los Angeles, helping to deliver client’s goals at grassroots events around the city as well as a large-scale sponsorship activation at All.
• Client lead on Wells Fargo’s holiday activation at Hudson Yards in support of their newest credit card launch. Deliverables include a 35-day outdoor activation in the holiday season, influencer program and special.
• Day to day client lead on the 2022 Ferrari Challenge program which takes place across North America at some of the most premier race tracks on the circuit. Activation elements included white glove hospitality programs.

South Norwalk, CT, US

Account team leader on agency retainer clients FIFCO USA, New York Life, Utz Quality Foods, PM Pediatrics, GSK & Direct Energy managing our client's sports marketing, experiential & sponsorship opportunities across major sports and entertainment properties.

South Norwalk, CT, US

• Account team leader on North American Breweries account focusing on Labatt Blue sponsorship & experiential programs and Seagram’s consumer facing events while representing The Strategic Agency as the direct point of.
• Managed day-to-day sponsorship assets for Labatt, USA across their portfolio of partners including Buffalo Sabres, Pittsburgh Penguins, Pittsburgh Pirates, Columbus Blue Jackets, Philadelphia Flyers, Buffalo Bills, and.
• Developed and implemented a fully integrated program strategy for Labatt’s sponsorship of 14 Pond Hockey tournaments and helped to grow tournaments by 20% in attendance in the last two years
• Integral member of the agency team responsible for leading contract renewals with NHL & Pond Hockey partners and helped implement sponsorship objectives which led to a 4-year client retainer renewal
• Developed Seagram’s Escapes programing by working by forming a partnership with the Jamaican tourism board and led promotional strategy for consumers sweeps and retail program and on-site execution of the program in.
• Supervisory role within the agency and helped lead new business initiatives to promote agency growth

South Norwalk, CT, US

• Day to day account work on North American Breweries retainer account, specifically working on Labatt Blue & Seagram’s Escapes programs, including NHL sponsorship programs, Pond Hockey activations and consumer.
• Ideated, planned, and executed a fully integrated owned & operated experiential summer campaign (national TV, retail packaging, digital, social, radio) for Labatt, USA that featured (5) sold out events with 375 teams.
• Developed through the line Labatt NHL sponsorship strategy which led to a multi city experiential tour with the creation of a LTO promotional can and a fully integrated PR/Social/TV/in arena activation program
• Built a Seagram’s escapes program which featured consulting on negotiating a celebrity endorsement deal and culminated in hosting over 200 consumers/retailers at a high profile sponsored concert weekend in Las Vegas
• Additional work on Strategic Agency retainer clients: Under Armour, Medtronic and New York Life

Stamford, Connecticut, US

• Serve as first line of contact with customers at the corporate headquarters
• Assist with customer’s requests and questions while problem solving for clients and staff. Helped the company meet weekly sales goals across consumer, wholesale, custom and corporate accounts
• Responsible for the planning and staffing of marketing, sponsorship and golf events including the 2014 United States Open at Pinehurst, Carolina Cup, Atlanta Steeplechase and the 2015 United States Open at Chambers Bay
• Main point of contact for the brand team on-site and led all logistical and experiential elements of brand sponsored events

Stamford, Connecticut, US

• Integral member of the Lexus golf sponsorship team which focuses on the Lexus Champions for Charity golf program
• Coordinated on location sponsorship activation for the client at high-end charity golf events around the United States which promoted local dealerships within target areas and helped promote Lexus’s charitable.
• Organized Lexus year-end National Championship at Pebble Beach golf resorts with responsibilities including hospitality arrangements, registration, event programing and overall tournament logistics
• Additional client work on the BMW golf account team and supporting Fidelity’s sponsorship at the United States Tennis Open

New York, NY, US

Logged NCAA football and basketball games for use in the creation of highlights and statistics for CBS Sports shows.

-Oversee partnership activation and provide account team support for BBVA (Official Bank of the NBA) in day-to-day NBA and NBA team account management-Manage BBVA’s hospitality benefits for their partnership with the NBA and five team deals, including facilitating and tracking delivery of league and team contractual benefits, negotiating with team.

New York, NY, US

Internship at Sports broadcast network in Trinidad

Ba, History

Education record