Sam Sweeney Email & Phone Number

Zürich Area, Switzerland

Founder, Leader, and Manager of the Creative Services team. Creative Services is a global team with members in regions all around the world, including a large external support team of freelancers and vendors. The team innovates and pushes the boundaries of what’s possible to elevate the brand in the competitive taste & wellbeing market.Founder:- Tasked with forming a new global team and a new vision and mandate was created- Three separate and small regional design teams evolved into one large global team- Responsibilities included developing a unified work set-up, the creation of new roles anda streamlined project management system- A new change management plan was devised for existing team members as well as for stakeholders in each region- Creative Services officially launched in December 2018, complete with training videos,workshops, build-up newsletters and in-office launch parties in Zurich, Amsterdam,Cincinnati, São Paulo and SingaporeLeader:- Set vision, priorities and direction for the 20 person team- Develop high level strategy – connecting divisional strategy to the Communications Team- Serve as a brand ambassador for the team, stakeholders and external vendors- Hosted monthly team meetings to share best practice, motivate and inspire- Created initiatives such as the annual Creative Services Awards- Introduced new technology, including the digital white board and augmented reality- Set up and promoted the online project portfolio to inspire the team and stakeholders- Organised and hosted annual team kick-offs in ZurichManager:- Managed and coached a large team- Directed team priorities and budget management- Set up, evolved and maintained the internal website, manual, extensive virtual on-boarding programme, project management system, and team resources folder- Hired and on-boarded creative talent around the world- Oversaw individual growth and development plans- Partnered with Marketing to create compelling client presentations

Zürich Area, Switzerland

Managed the EAME regional design team in a hands-on role. Created and launched 50-page video brand guidelines and accompanying resources tool-kit.

Lucerne Area, Switzerland

Eight months after joining Hult, I was promoted to Senior Designer, taking over several responsibilities from the Publications Manager. I also recruited two junior designers to assist me with our 350+ annual projects.Branding:- Significantly improved brand consistency across online and offline material.- Responsible for ensuring that all collateral developed was on brand and for interpreting the brand personas.- Developed material adapted to speak to the different customer target groups.- Created templates and style guides to boost brand awareness within the team.Coordination with printers:- Reduced lead times and costs whilst improving quality through regionalised printing.Team management:- Developed junior designer’s technical skills and brand awareness.- Planned the schedule for the design team and regularly critiqued their work to ensure it was both technically accurate and up to company standards.Internal collaboration and promotion:- Ensuring staff across the globe fully understand and buy into the material developed.- Presentations at global sales and marketing meetings and events in Barcelona, Malta, London and Lucerne.- Presented a bi-weekly global call to our regional marketing managers.

Lucerne Area, Switzerland

As the principle designer in a new creative team based in Switzerland, I flew between Hong Kong, London and Lucerne to set up systems, create a workable structure and design all printed material for this fast-growing international business school.Graphic design:- Developed a wide range of sales and marketing collateral including booklets, flyers, posters, postcards, presentations, reports and product designs for merchandising and packaging.- Worked closesly with the copywriters to align content messaging and design.- Shortened design production time through improved brief structure, proactive planning and close team collaboration.System and process improvement:- Initiated and led the company in a photo sharing and tagging system which significantly improved efficiency and speed of deisgn.- Introduced the team to a much more oragnised and clear internal document sharing system, helping to make complex projects much simpler to collaborate on.

London, United Kingdom

I joined the marketing team during a high-growth phase to help strengthen the design team and promote EF Corporate Solutions’ services to the target audience.- Developed B2B communication material aimed at HR professionals and corporate executives- Diverse range of material developed to share the student experience to excite staff members of corporate partners.- Produced industry specific marketing material including flyers, brochures, stationery, event invitations, posters and press releases.- Adapted promotional materials for local markets including Brazil, China, Russia, USA, France, Germany, Spain, Italy, Holland, Denmark, Sweden, Norway and Finland.

Worked on a variety of projects including:- Annual reports and typesetting for the pharmaceutical and consulting industries.- Designed magazines for companies in B2B and B2C sectors.- Design studio support.Freelancing business management- Promoted services through my website and networked to build an extensive client base.- Managed client relationships, budgets, invoicing and search engine optimisation

London, United Kingdom

Worked in two different areas within the company.Crimson Business publishes information for start-ups, small businesses and entrepreneurs. Crimson Publishing publish within six specialist imprints: Crimson, Pathfinder Guides, Pocket Bible, Trotman, Vacation Work & White Ladder.Crimson Business - responsible for the design and production of Growing Business Magazine and its advertising. Other duties include event materials including invitations, table plans and brochures.Crimson Publishing - duties include designing book covers, catalogues, advanced information sheets, media sheets and other marketing materials. Also responsible for the smooth running and maintenance of the servers, FTP, fonts, logos, templates and style guides. Additional duties include type-setting, image research, barcode creation and liaising with printers.